Google is moving to a simpler online advertising model called “unified auctions,” but its adoption will be anything but simple for the publishers who rely on the internet giant’s technology to manage their ad inventory. In the coming months, Google is aiming to level the playing field for advertisers when it comes to bidding on ad inventory across sites that use Google Ad Manager, which is much of the internet. Google is transitioning to unified auctions with first-price winners and doing away with so-called last-look bids. That’s a lot of jargon, but here’s what it means: In a unified market, bidders compete in a single auction, under one set of rules that apply to all comers, instead of multiple independent auctions run by publishers on a variety of exchanges, which then send winners to Google’s ad server for a final round. In Google’s new unified auction, the winner will pay the amount bid, period. Previously, the auction winner would actually pay the amount bid by the second-highest bidder plus a penny, also known as the second-price. “In display advertising, the variations in programmatic deal types and the rules associated with each one make auctions really complicated,” says Mike Smith, Hearst Magazines’ chief data officer. The changes could lead to a fairer advertising ecosystem that’s also more transparent. Publishers appear to be the winners here, by potentially pulling in more money from each ad in the first-price system. Still, some ad tech experts say... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-05-28 07:00:00 UTC ]
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Canongate’s publishing director, who joined the list in 2000 after a stint on work experience, explains how the cross-country indie’s brand building has resulted in its recent purple patch. Continue reading at The Bookseller
[ The Bookseller | 2019-02-02 00:00:00 UTC ]
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The entry rules for this year’s Goldsmiths Prize have been changed to extend beyond authors born in the UK or Republic of Ireland with competition bosses eager to have a wider range of voices and greater diversity in texts. Continue reading at The Bookseller
[ The Bookseller | 2019-01-24 00:00:00 UTC ]
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A 19th Century copy of banned book Fanny Hill sells for more than nine times its estimate. Continue reading at BBC News
[ BBC News | 2019-01-22 00:00:00 UTC ]
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Political ads featuring California Gov. Gavin Newsom are popping up on Facebook in Ohio, Florida and other swing states in the 2020 presidential election, stirring speculation about whether the Democrat is testing the waters for a potential White House run. Newsom, who was sworn into office less... Continue reading at Los Angeles Times
[ Los Angeles Times | 2019-01-20 00:00:00 UTC ]
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ABA executive director Oren Teicher said sales at independent bookstores rose 5% in 2018 over 2017, helped by the addition of 95 new stores. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-01-17 00:00:00 UTC ]
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Quercus has won at auction three books in a new Yorkshire-set "cosy crime" series by author Helen Cox. Continue reading at The Bookseller
[ The Bookseller | 2019-01-12 00:00:00 UTC ]
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Serpent’s Tail triumphed in a five-publisher auction, winning Columbia professor Saidiya Hartman’s "radical and lavish" history of young black women, Wayward Lives, Beautiful Experiments. Continue reading at The Bookseller
[ The Bookseller | 2019-01-09 00:00:00 UTC ]
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Prepare for some cuteness overload. BETC Paris has created an ad star who takes the adorable meter to 11 in a lovely new spot for Disneyland Paris. The setup is both simple and charming: a duckling stumbles across a Donald Duck comic book and becomes infatuated with the Disney icon, even... Continue reading at AdWeek
[ AdWeek | 2019-01-08 00:00:00 UTC ]
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A debut non-fiction book from Irish scientist Olive Heffernan about the ‘Blue Gold Rush’, The New Pirates of the High Seas, has sparked a bidding war on both sides of the Atlantic. Continue reading at The Bookseller
[ The Bookseller | 2019-01-03 00:00:00 UTC ]
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Contrary to appearances, it’s still possible to stare down the tech giants. And in 2018, Fortnite proved it. In 2018, the platforms have the power. Which means if you aren’t Apple, Google, or Facebook, you answer to them. That’s true for advertisers, for publishers, and even for our democracy.... Continue reading at Fast Company
[ Fast Company | 2018-12-20 00:00:00 UTC ]
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No combination of settings can stop location data being used by advertisers, says reportFacebook targets users with location-based adverts even if they block the company from accessing GPS on their phones, turn off location history in the app, hide their work location on their profile and never... Continue reading at The Guardian
[ The Guardian | 2018-12-19 00:00:00 UTC ]
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Publishers using mobile ad network Facebook Audience Network now have another bidding option: the Open Bidding program from Google. The social network wrote in a blog post announcing the move, "Publishers are increasingly using unified auctions to maximize their advertising revenue. Bidding, as... Continue reading at AdWeek
[ AdWeek | 2018-12-15 00:00:00 UTC ]
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Major European publishers, agency groups and ad tech vendors have agreed on a compromise when it comes to serving ads under GDPR. The post Google and publishers edge closer to reaching common ground for GDPR standards appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-12-14 00:00:00 UTC ]
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Michael Joseph is looking to clean up in 2019 with a book from Instagram star Mrs Hinch, secured in an 11-way auction. Continue reading at The Bookseller
[ The Bookseller | 2018-12-14 00:00:00 UTC ]
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William Collins has acquired The Science of Storytelling, the next book by Will Storr, author of 2016’s Selfie: How the West Became Self-Obsessed (Picador). Continue reading at The Bookseller
[ The Bookseller | 2018-12-13 00:00:00 UTC ]
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Egmont has acquired the UK and Commonwealth rights to Ben Clanton’s Narwhal and Jelly series of graphic novels after a “hotly contested” multi-publisher auction. Continue reading at The Bookseller
[ The Bookseller | 2018-12-11 00:00:00 UTC ]
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Hodder and Stoughton has won a new Brontë Mysteries series from Rowan Coleman, imagining the sisters as amateur sleuths ahead of their writing careers. Continue reading at The Bookseller
[ The Bookseller | 2018-12-08 00:00:00 UTC ]
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Hodder & Stoughton has pre-empted a commercial science fiction novel, The Space Between Worlds from debut author Micaiah Johnson, with US rights selling at auction to Crown. Continue reading at The Bookseller
[ The Bookseller | 2018-12-07 00:00:00 UTC ]
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Macmillan Children’s Books (MCB) has won the five-way auction for Dougie Poynter’s non-fiction in a two book deal. Continue reading at The Bookseller
[ The Bookseller | 2018-12-07 00:00:00 UTC ]
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The demise of Mic has become a cautionary tale for media that relied too heavily on Facebook and tried to be everything to everyone. The post Ad buyers: Don’t blame us for the death of the publishing middle class appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-12-06 00:00:00 UTC ]
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