Google is moving to a simpler online advertising model called “unified auctions,” but its adoption will be anything but simple for the publishers who rely on the internet giant’s technology to manage their ad inventory. In the coming months, Google is aiming to level the playing field for advertisers when it comes to bidding on ad inventory across sites that use Google Ad Manager, which is much of the internet. Google is transitioning to unified auctions with first-price winners and doing away with so-called last-look bids. That’s a lot of jargon, but here’s what it means: In a unified market, bidders compete in a single auction, under one set of rules that apply to all comers, instead of multiple independent auctions run by publishers on a variety of exchanges, which then send winners to Google’s ad server for a final round. In Google’s new unified auction, the winner will pay the amount bid, period. Previously, the auction winner would actually pay the amount bid by the second-highest bidder plus a penny, also known as the second-price. “In display advertising, the variations in programmatic deal types and the rules associated with each one make auctions really complicated,” says Mike Smith, Hearst Magazines’ chief data officer. The changes could lead to a fairer advertising ecosystem that’s also more transparent. Publishers appear to be the winners here, by potentially pulling in more money from each ad in the first-price system. Still, some ad tech experts say... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-05-28 07:00:00 UTC ]
News tagged with:
#made sense
#makes sense
#digital advertising
#good read
While Facebook might be making strides in clamping down on fake news and shady political ads, there appear to have been holes in its strategy. The UK's Digital, Culture, Media and Sport committee has published data showing that Facebook carried ads... Continue reading at Engadget
[ Engadget | 2018-10-21 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#making strides
#fake news
#sport committee
New information in an updated court filing against Facebook has prompted publishers to reconsider the extent of the miscalculation they made when reallocating resources to video teams in an effort to capitalize on the potential of social video. The unredacted court filings, part of an ongoing... Continue reading at AdWeek
[ AdWeek | 2018-10-19 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#social video
Ferrari fever burns on. Four months after a 1962 Ferrari 250 GTO sold for $48 million at an RM Sotheby’s auction in Monterey — the highest price ever paid for a car at auction — a race car from the Ferrari history books may set a new Southern California high-water mark. On Dec. 8, a rare 1956... Continue reading at Los Angeles Times
[ Los Angeles Times | 2018-10-19 00:00:00 UTC ]
More news stories like this |
One of Frankfurt Book Fair’s most talked-about books, a "revelatory" eight-year investigation into women’s sex lives, has gone to Bloomsbury following a six-publisher auction. Continue reading at The Bookseller
[ The Bookseller | 2018-10-17 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#six-publisher auction
#sex lives
Social network hopes launch of transparency tools will restore trust after series of scandalsFacebook will no longer allow British political groups to publish “dark ads” on its network, in an attempt to restore public trust after the Cambridge Analytica scandal and questions over its influence... Continue reading at The Guardian
[ The Guardian | 2018-10-16 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#restore trust
#brexit referendum
Marketers are clamoring for the opportunities internet-connected TVs and over-the-top platforms like Roku and Amazon Fire provide, namely to reach audiences who are unsubscribing to traditional cable and the targeting capabilities that come from IP-delivered content. But currently it's extremely... Continue reading at Advertising Age
[ Advertising Age | 2018-10-15 00:00:00 UTC ]
More news stories like this |
Headline has won a four-way auction to publish scriptwriter Owen Nicholls' debut, a love story peppered with film references called Love, Unscripted. Continue reading at The Bookseller
[ The Bookseller | 2018-10-06 00:00:00 UTC ]
More news stories like this |
Scott Galloway's book "The Four" is about tech giants Google, Facebook, Apple and Amazon and how they pose a threat to just about every other business on the planet. But he's mulling a sequel, because he now thinks the first three need to fear the fourth."Amazon is beating up on the other three... Continue reading at Advertising Age
[ Advertising Age | 2018-10-04 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#media business
#original content
#job openings
#entire company
#largest spender
Sphere has acquired a "sharp, twisty and addictive" thriller from US writer Gina LaManna in a four-way auction to publish in early 2020 as a superlead title. Continue reading at The Bookseller
[ The Bookseller | 2018-10-02 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#superlead title
Katy Olson is joining Condé Nast as the editor of AD Pro, Architectural Digest's digital destination geared toward design professionals. Olson is currently the executive editor at Business of Home, where she runs the brand's website and contributes to its quarterly print edition. Earlier in her... Continue reading at Folio Magazine
[ Folio Magazine | 2018-09-27 00:00:00 UTC ]
More news stories like this |
Facebook announced Monday that its Ad Breaks <span aria-describedby="tt" class="glossaryLink " data-cmtooltip=" Monetization Monetization is utilizing existing website traffic or app users to produce revenue, often via ads or affiliate links. Influencers monetize their social media profiles... Continue reading at AdWeek
[ AdWeek | 2018-09-24 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#ad breaks
#app users
#produce revenue
#monetization options
Canongate has won a debut novel inspired by Robinson Crusoe from Katie Hale, a Penguin Random House WriteNow mentee. Continue reading at The Bookseller
[ The Bookseller | 2018-09-19 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#robinson crusoe
Facebook announced that it has begun the process of indexing news pages in order to determine which publishers should be included in the Ad Archive that it introduced in June. The Ad Archive, which is available globally, gives people the ability to search for ads related to politics or issues of... Continue reading at AdWeek
[ AdWeek | 2018-09-19 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#facebook announced
Facebook is moving forward with its controversial Ad Archive with a new system that will decide whether to include individual publishers in the archive. The post Facebook rolls out system to include news publishers in its controversial Ad Archive appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-09-18 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#facebook rolls
#moving forward
Mantle associate publisher Sam Humphreys has won a seven-way auction for a debut novel from short story writer Jane Healey. Continue reading at The Bookseller
[ The Bookseller | 2018-09-11 00:00:00 UTC ]
More news stories like this |
The policy requires advertisers to get certified to run ads that refer to an election or candidate, or advocate for big issues including abortion, civil rights and guns. The post Twitter tweaks Facebook with new issue ads policy that exempts publishers appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-08-30 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#run ads
#civil rights
Facebook Watch is still no jackpot. But Facebook is letting more publishers sell their own ad inventory and has warmed up to non-exclusive content. The post Facebook is playing nicer with publishers by easing up on ad and content restrictions appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-08-27 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#publishers sell
#ad inventory
#facebook watch
#post facebook
#content restrictions
Quercus has given all staff the day off to read William Melville Kelley's "important and impactful" novel A Different Drummer, recently acquired by the publisher in a seven-way auction. Continue reading at The Bookseller
[ The Bookseller | 2018-08-24 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#recently acquired
A new Chartbeat study found only one-third of publishers see clear evidence of a traffic increase from the fast-loading articles format. The post Google AMP beat Facebook Instant Articles, but publishers start to question AMP’s benefits appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-08-23 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#benefits appeared
#publishers start
Snapchat has opted to treat a select group of creators as publishing partners instead of ad inventory. The post Snapchat’s creator charm offensive stops short of ad revenue sharing appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-08-22 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#post snapchat
#select group
#publishing partners
#ad inventory