Google is moving to a simpler online advertising model called “unified auctions,” but its adoption will be anything but simple for the publishers who rely on the internet giant’s technology to manage their ad inventory. In the coming months, Google is aiming to level the playing field for advertisers when it comes to bidding on ad inventory across sites that use Google Ad Manager, which is much of the internet. Google is transitioning to unified auctions with first-price winners and doing away with so-called last-look bids. That’s a lot of jargon, but here’s what it means: In a unified market, bidders compete in a single auction, under one set of rules that apply to all comers, instead of multiple independent auctions run by publishers on a variety of exchanges, which then send winners to Google’s ad server for a final round. In Google’s new unified auction, the winner will pay the amount bid, period. Previously, the auction winner would actually pay the amount bid by the second-highest bidder plus a penny, also known as the second-price. “In display advertising, the variations in programmatic deal types and the rules associated with each one make auctions really complicated,” says Mike Smith, Hearst Magazines’ chief data officer. The changes could lead to a fairer advertising ecosystem that’s also more transparent. Publishers appear to be the winners here, by potentially pulling in more money from each ad in the first-price system. Still, some ad tech experts say... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-05-28 07:00:00 UTC ]
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Auction house Sotheby’s will this morning unveil the original map of Winnie-the-Pooh’s Hundred Acre Wood, due to go on sale later this year. Continue reading at The Bookseller
[ The Bookseller | 2018-06-01 00:00:00 UTC ]
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Kyle Books has won Bento Power by Shiso Delicious founder Sara Kiyo Popowa after a five-publisher auction. Continue reading at The Bookseller
[ The Bookseller | 2018-05-26 00:00:00 UTC ]
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The personal finance publisher has used the platform to get newsletter subscribers. The post How Kiplinger uses Facebook ads to grow its newsletters appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-05-25 00:00:00 UTC ]
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The Financial Times and New York Media suspended their paid media on Facebook over concerns about how news publishers are treated under its new ad policy. The post Publishers stop Facebook ad spending over policy that treats publishers as political advertisers appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-05-25 00:00:00 UTC ]
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For Facebook and publishers of the open web alike, the feed is considered sacred ground for users, delivering a direct stream of content and in-feed ads. But just like any powerful tool placed in the wrong hands, this type of advertising can become a weapon to spread false news or influence with... Continue reading at Digiday
[ Digiday | 2018-05-22 00:00:00 UTC ]
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Publishers including the Guardian, USA Today and Salon let readers turn off mobile ads for a price. The post Publishers try to use ad annoyance as a lure to subscribers appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-05-22 00:00:00 UTC ]
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Harvill Secker has snapped up rights to a new "page-turning and atmospheric" crime series set around Inverness by G R Halliday, following a "hotly-contested" auction. Continue reading at The Bookseller
[ The Bookseller | 2018-05-19 00:00:00 UTC ]
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Borough Press has won a five-way auction for a book aimed at fans of “Girls” and “Fleabag”, written by commissioning editor for Lincoln Books Kate Davies. Continue reading at The Bookseller
[ The Bookseller | 2018-05-19 00:00:00 UTC ]
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Suddenly, all bets are on regarding the future of American sports gambling. A surge in betting caused by the Supreme Court’s lifting of a federal ban on sports wagering is expected to trigger new gaming opportunities and burnish existing sports books in Las Vegas casinos — but also spawn a battle... Continue reading at Los Angeles Times
[ Los Angeles Times | 2018-05-15 00:00:00 UTC ]
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Publishers are finding readers are willing to make small-dollar donations to support news operations. The post In a tough ad climate, small publishers are finding success in small donations appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-05-14 00:00:00 UTC ]
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The Week in Libraries, May 11, 2018: Among the headlines this week, net neutrality is given one month to live; And it was a good week for public libraries in Ohio. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-05-11 00:00:00 UTC ]
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Google Assistant may have debuted as a bonus feature in the company’s ho-hum Allo messaging app, but it’s been on a roll ever since. The AI helper is now embedded in more than 500 million devices worldwide, Google revealed Tuesday during its annual I/O developer conference keynote. The company... Continue reading at PC World
[ PC World | 2018-05-09 00:00:00 UTC ]
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Atlantic Media-owned Quartz has long eschewed programmatic advertising, arguing display ads sold through automation negatively impact user experience. But the company said Tuesday that it is changing its mind, and among other steps has begun selling ads through Concert, a digital ad marketplace... Continue reading at Advertising Age
[ Advertising Age | 2018-05-09 00:00:00 UTC ]
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Michael Joseph has snapped up the debut novel from "The Killing" creator Søren Sveistrup following a nine-publisher auction. Continue reading at The Bookseller
[ The Bookseller | 2018-05-04 00:00:00 UTC ]
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Four trade groups representing publishers such as Axel Springer, Bloomberg, Conde Nast, Hearst and the Guardian released a letter Monday addressed to Google CEO Sundar Pichai that sharply criticizes the company's approach to publishers as strict new privacy rules loom in Europe.The trade... Continue reading at Advertising Age
[ Advertising Age | 2018-04-30 00:00:00 UTC ]
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Amazon's brutal efficiency, obsession with automation and ruthless pricing tactics have helped it disrupt or conquer market after market, starting with books in 1997. Now it's bringing those tactics to bear on the company's latest target: the ad business.To shoulder its way into an industry... Continue reading at Advertising Age
[ Advertising Age | 2018-04-30 00:00:00 UTC ]
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A number of trade publishers have enjoyed success at the annual D&AD Awards, and will hope to win one of the body’s coveted Pencils at a prize ceremony this evening. Continue reading at The Bookseller
[ The Bookseller | 2018-04-27 00:00:00 UTC ]
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Simon & Schuster UK has acquired two books by American YA debut author Erin Stewart following a five-publisher auction. Continue reading at The Bookseller
[ The Bookseller | 2018-04-25 00:00:00 UTC ]
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Martin Lewis is suing Facebook. The question is whether companies can be held responsible for the behaviour of their softwareMartin Lewis, the consumer advice and money-saving expert, is suing Facebook in a case that threatens the dominant business model of publishing on the internet. It raises... Continue reading at The Guardian
[ The Guardian | 2018-04-23 00:00:00 UTC ]
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Harvill Secker has won debut novelist Rosie Price’s literary novel, What Red Was, in an "intense" five-way auction. Continue reading at The Bookseller
[ The Bookseller | 2018-04-21 00:00:00 UTC ]
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