Google is moving to a simpler online advertising model called “unified auctions,” but its adoption will be anything but simple for the publishers who rely on the internet giant’s technology to manage their ad inventory. In the coming months, Google is aiming to level the playing field for advertisers when it comes to bidding on ad inventory across sites that use Google Ad Manager, which is much of the internet. Google is transitioning to unified auctions with first-price winners and doing away with so-called last-look bids. That’s a lot of jargon, but here’s what it means: In a unified market, bidders compete in a single auction, under one set of rules that apply to all comers, instead of multiple independent auctions run by publishers on a variety of exchanges, which then send winners to Google’s ad server for a final round. In Google’s new unified auction, the winner will pay the amount bid, period. Previously, the auction winner would actually pay the amount bid by the second-highest bidder plus a penny, also known as the second-price. “In display advertising, the variations in programmatic deal types and the rules associated with each one make auctions really complicated,” says Mike Smith, Hearst Magazines’ chief data officer. The changes could lead to a fairer advertising ecosystem that’s also more transparent. Publishers appear to be the winners here, by potentially pulling in more money from each ad in the first-price system. Still, some ad tech experts say... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-05-28 07:00:00 UTC ]
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Vintage imprint Chatto & Windus has triumphed in a five-way UK auction to snap up “ground-breaking” non-fiction title The Quartet, based on the lives of philosophers Iris Murdoch, Philippa Foot, Mary Midgley and Elizabeth Anscombe. Continue reading at The Bookseller
[ The Bookseller | 2019-03-07 00:00:00 UTC ]
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Instagram is developing a new way for brands to sponsor posts created by celebrities and publishers. "Branded content ads," as Instagram calls the new offering, are part of the service's broader strategy to connect advertisers and creators in more formal partnerships.The Facebook-owned platform... Continue reading at Advertising Age
[ Advertising Age | 2019-03-06 00:00:00 UTC ]
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The idea of an advertising character becoming the focus of a children's book might normally feel a bit icky, but here's a worthwhile exception. The orangutan character from London agency Mother's "Rang-tan" ad--originally made for Greenpeace and later repurposed as grocer Iceland Foods'... Continue reading at AdWeek
[ AdWeek | 2019-03-05 00:00:00 UTC ]
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Pan Macmillan has snapped up a “festive feel-good romantic novel” from debut author Jennifer Bayliss-Jennings in a four-way auction. Continue reading at The Bookseller
[ The Bookseller | 2019-03-04 00:00:00 UTC ]
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Mike Trout is not setting parameters for any potential negotiations between himself and the Angels. The All-Star outfielder said Friday morning, some 18 hours after the Philadelphia Phillies agreed to sign free agent Bryce Harper to a 13-year, $330-million contract, that, in an ideal world, he... Continue reading at Los Angeles Times
[ Los Angeles Times | 2019-03-02 00:00:00 UTC ]
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Jonathan Cape has triumphed in a five-way auction for award-winning evolutionary biologist Nichola Raihani’s debut Together: How Cooperation Shaped Humankind. Continue reading at The Bookseller
[ The Bookseller | 2019-03-01 00:00:00 UTC ]
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Orion Fiction has bagged the author Frances Quinn's debut novel at auction, telling the story of England’s smallest man. Continue reading at The Bookseller
[ The Bookseller | 2019-03-01 00:00:00 UTC ]
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Herald Sun newspaper’s depiction of player ‘spitting the dummy’ at US Open had been widely condemnedA Herald Sun cartoon that depicted Serena Williams jumping in the air and “spitting the dummy” after losing a match to Naomi Osaka was not racist, the Press Council has found.The News Corp cartoon... Continue reading at The Guardian
[ The Guardian | 2019-02-25 00:00:00 UTC ]
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To avoid brand-safety issues, agencies are increasingly buying premium publisher audiences directly on YouTube. The post YouTube’s brand-safety woes give publishers a boost in selling video ads directly appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2019-02-25 00:00:00 UTC ]
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Faber has won a six-publisher auction for Financial Times journalist Rebecca Watson’s debut novel little scratch. Continue reading at The Bookseller
[ The Bookseller | 2019-02-16 00:00:00 UTC ]
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Facebook wants to be friendlier to TV networks and digital media publishers who have shows on Watch by giving these partners the ability to sell ads through their own ad technology, according to advertising and technology executives with knowledge of the initiative.The social media giant is... Continue reading at Advertising Age
[ Advertising Age | 2019-02-15 00:00:00 UTC ]
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Harvill Secker has triumphed in a seven-way auction to buy debut novel, Braised Pork, and one other book from 26-year-old writer An Yu for six figures. Continue reading at The Bookseller
[ The Bookseller | 2019-02-15 00:00:00 UTC ]
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Daunt Books has acquired a real-life “genetic detective story” by Dani Shapiro, stemming from the writer’s discovery her father was not her biological parent. Continue reading at The Bookseller
[ The Bookseller | 2019-02-13 00:00:00 UTC ]
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UK government backs investigation into dominance of Facebook and GoogleFacebook and Google could be forced to open up their businesses and share details of how their advertising model works, after the government backed an investigation into concerns that their dominance of the online advertising... Continue reading at The Guardian
[ The Guardian | 2019-02-13 00:00:00 UTC ]
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Small publishers overly reliant on Google and digital advertising are likely to feel the pain if copyright reform changes go through. The post In EU copyright battle, Google challenges the will of regulators appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2019-02-11 00:00:00 UTC ]
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Doubleday has acquired a "ground-breaking" literary debut, Follow Me to Ground, by Dublin-based writer Sue Rainsford, following a four-way auction. Continue reading at The Bookseller
[ The Bookseller | 2019-02-09 00:00:00 UTC ]
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Earlier today, measurement provider DoubleVerify announced it has uncovered a new bot network that perpetrates fraud by circumventing ads.txt protections, an IAB-sanctioned protocol aimed at reducing domain spoofing that was unveiled two years ago. The botnet carries out a sophisticated, unique... Continue reading at AdWeek
[ AdWeek | 2019-02-08 00:00:00 UTC ]
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Facebook Inc. is pushing back against a German ruling that could make it harder for the social media giant to combine data from all the services it runs in order to target ads even more precisely. Thursday’s ruling, though aimed at current practices, hints at potential troubles ahead if... Continue reading at Baltimore Sun
[ Baltimore Sun | 2019-02-07 22:10:00 UTC ]
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Google Books exist in an intangible digital realm—one propped up by manual labor. Continue reading at Wired
[ Wired | 2019-02-07 00:00:00 UTC ]
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The former New York Times editor skewers everyone in her new book, but ‘there isn’t one business model that’s going to save journalism’, she saysMerchants of Truth, the new book by the former New York Times executive editor Jill Abramson, is a deep dive into multiple crises that have bedeviled... Continue reading at The Guardian
[ The Guardian | 2019-02-05 00:00:00 UTC ]
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