How Facebook Ads Are Helping These 2 Retailers Reach New Audiences

It's no secret that Facebook is a great way for retailers to target and reach audiences. In a blog post published today, Facebook details just how well holiday campaign ads worked for retailers. Overall, Facebook saw online mobile conversions increase 64 percent across its ad partners on Cyber Monday. From Facebook's perspective, the success is... Continue reading at 'AdWeek'

[ AdWeek | 2018-01-06 00:00:00 UTC ]
News tagged with: #facebook ads #facebook details #reach audiences #ad partners #cyber monday

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How Ad Design Affects Ad Blocking

For the longest time, marketers believed that bigger was better. Bigger ad formats, bigger ad sizes and bigger animations drove ever-larger and more intrusive ad design. That is, until ad blockers arrived on the scene. Now consumers are protesting and showing their dissatisfaction by using... Continue reading at Advertising Age

[ Advertising Age | 2015-10-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ad blockers #huge boost #european publishers #advertising industry #digital experience #ad experience

Publishers Worry That Native Ads Are Vulnerable to Ad Blocking

As the digital publishing industry wrestles with the rise of ad blocking, one popular notion is that native ads will be the answer to the industry’s ills.   Even Yahoo Chief ExecutiveMarissa Mayer has championed native ads as havi ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2015-10-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publishers worry #native ads #ad blocking

Apple's New Ad Blockers Threaten to Remove Publishers' Mobile Ads

When Apple unveils its new iPhone and iOS 9 operating system this week, it could also drop a bomb on publishers, introducing ad-blocking technology that threatens to impact the revenue they make from smartphones. Ad blockers have been available on desktop browsers for years, but analysts say... Continue reading at AdWeek

[ AdWeek | 2015-09-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #sponsored articles #todd haskell #digital arm #high quality

Ad blocking could spell the end of the intrusive ad

Revenue-hungry publishers have been cramming more high-impact ads onto their sites, but the growing spectre of ad blocking could be the nail in the coffin for some of those obnoxious units. Early data from Moat Ad Blocking Analytics suggests 10 to 15 percent of all premium publishers’ desktop ad... Continue reading at Digiday

[ Digiday | 2015-09-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #high-impact ads #ad blocking #premium publishers #industry observers

How Facebook M Will Hook Us On Shopping At Facebook

A new personal assistant called Facebook M allows you to buy things by chatting with a Faceless assistant in Messenger.In March, Facebook quietly revealed a major play. Their Messenger platform, with 700 million users, would be updated to allow you to buy things right in the chat window. Looking... Continue reading at Fast Company

[ Fast Company | 2015-08-27 00:00:00 UTC ]
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Pre-Roll Video Ads a Leading Catalyst to Ad-Blocking Growth

A new Wells Fargo Securities report put ad blocking right alongside viewability as a top challenge facing the digital publishing ecosystem.The report asked whether ad blocking is an existential threat or "just a 'Europe thing'" and netted out somewhere in the middle: "We believe the rapid rise... Continue reading at Advertising Age

[ Advertising Age | 2015-03-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #existential threat #rapid rise #growing challenge #good amount #banner ads #pre-roll ads

Facebook Gives Publishers New Tools, Hopes They’ll Use Them to Give Facebook More Stuff

Facebook has been courting content companies for years because it wants content companies to bring more of their content to Facebook. Here’s a new example: A set of tools that will make it easier for publishers to share their stuff ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2014-12-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #give facebook #content companies

Native-Ad Slayer John Oliver Visits Native-Ad Seller Hearst and Explains His Hit Piece

Why did John Oliver devote 11 minutes of his HBO show "Last Week Tonight" to skewering the practice of native advertising?It was inspired by an interview he saw with Time Inc. CEO Joe Ripp, Mr. Oliver told an audience at Hearst Tower in New York on Tuesday. Mr. Oliver was struck by how easily... Continue reading at Advertising Age

[ Advertising Age | 2014-08-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #week tonight #hearst tower #business side #iconic titles #sports illustrated

Facebook Misery Index: Quantifying exactly how bad Facebook makes you feel

2013 hasn't been especially kind to Facebook. The Facebook Home app launcher, announced in April, was poorly received by consumers. Then, in June, the social media service fell under the scrutiny of privacy advocates as information surfaced about Silicon Valley's relationship with the NSA. But... Continue reading at PC World

[ PC World | 2013-12-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #research suggested #study published #good thing

Facebook Wants to Be a Newspaper. Facebook Users Have Their Own Ideas.

It's tough to make everyone happy. Can Facebook reconcile its high-minded design ideals with the interests of users and publishers? Continue reading at AllThingsD

[ AllThingsD | 2013-12-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #facebook users

The Media Equation: 2 Platforms, With 2 Sets of Problems

Magazine publishers have a tough choice: an exclusive, pricey deal with the wildly popular Apple conduit, or Google’s open, less expensive and less trafficked vehicle. Continue reading at The New York Times

[ The New York Times | 2011-02-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #media equation #magazine publishers

Goodway Group launches retail media accelerator to bring order to a growing industry

Digital media and marketing agency network Goodway Group added two new brands to focus on the modern marketing funnel and retail media expertise as part of its strategic expansion into growing areas of the industry. Continue reading at Digiday

[ Digiday | 2024-05-23 04:01:00 UTC ]
More news stories like this | News stories tagged with: #digital media

Paul Scheer was abused as a child. His new memoir helped him reclaim 'the power of my voice for my childhood'

Paul Scheer's memoir-in-essays, 'Joyful Recollections of Trauma,' centers largely around the abuse he and his mother suffered at the hands of his stepfather. Continue reading at Los Angeles Times

[ Los Angeles Times | 2024-05-21 10:00:29 UTC ]
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The Rundown: How Amazon is wooing publishers to bolster its $50 billion ad business

Enhancements to Amazon Publisher Cloud and debut of Signal IQ represent the triopolist’s latest adland overture. Continue reading at Digiday

[ Digiday | 2024-05-21 04:01:00 UTC ]
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2 top Penguin Random House editors leaving amid ongoing changes at publishing house

Two top editors at Penguin Random House are leaving as the country’s leading trading publisher continues to transform during a period of uncertain revenues and generational change Continue reading at ABC News

[ ABC News | 2024-05-21 00:54:12 UTC ]
More news stories like this | News stories tagged with: #top editors #penguin random house

This Times Square breastfeeding ad for lactation cookies was taken down, sparking a social media debate

The campaign, featuring pregnant and near-nude celebrity cookbook author Molly Baz, was deemed indecent by a billboard company ahead of Mother’s Day. In case you missed it, last week, Times Square was the home of a 45-foot billboard featuring an image of pregnant celebrity cookbook author Molly... Continue reading at Fast Company

[ Fast Company | 2024-05-14 22:45:00 UTC ]
More news stories like this | News stories tagged with: #times square #cookbook