How Facebook Ads Are Helping These 2 Retailers Reach New Audiences

It's no secret that Facebook is a great way for retailers to target and reach audiences. In a blog post published today, Facebook details just how well holiday campaign ads worked for retailers. Overall, Facebook saw online mobile conversions increase 64 percent across its ad partners on Cyber Monday. From Facebook's perspective, the success is... Continue reading at 'AdWeek'

[ AdWeek | 2018-01-06 00:00:00 UTC ]
News tagged with: #facebook ads #facebook details #reach audiences #ad partners #cyber monday

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Stephanie Land on the Routine That Helped Her Write Her New Book in a Month

Stephanie Land’s new book, Class: A Memoir of Motherhood, Hunger, and Higher Education, is out today, so we asked her a few questions about her routine, writing advice, and how she deals with writers block. Who do you most wish would read your book? Anyone who has authority over a person who... Continue reading at Literrary Hub

[ Literrary Hub | 2023-11-07 09:50:56 UTC ]
More news stories like this | News stories tagged with: #stephanie land #higher education #writing advice #writers block #memoir


Crispy Universe: KFC Gets Futuristic in Blade Runner-Style Ad

KFC's "Crispy" creative platform, which celebrates the brand's origins, won Kantar's Most Effective TV campaign of 2022. Now the fast-food brand and its French agency, Havas Paris, brings that saga to a close with an ad inspired by science fiction classics Blade Runner and The Fifth Element.... Continue reading at AdWeek

[ AdWeek | 2023-11-07 07:00:00 UTC ]
More news stories like this | News stories tagged with: #science fiction


Goodreads Asks Users to Help Combat ‘Review Bombing’

In an October 30 message, Goodreads officials urged users to report activity designed to “harass readers or authors, or attempt to artificially deflate or inflate the overall rating” of books. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-11-03 04:00:00 UTC ]
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Up in smokes: Daily Tele’s taxpayer-funded ciggies help Labor minister destroy travel card | The Weekly Beast

News Corp reporter bought a pink doughnut, a soft drink and tobacco as part of a NSW government endorsed media stunt. Plus: cartoonists go their own wayFollow our Australia news live blog for latest updatesGet our morning and afternoon news emails, free app or daily news podcastWhat happens when... Continue reading at The Guardian

[ The Guardian | 2023-11-03 02:06:22 UTC ]
More news stories like this | News stories tagged with: #weekly beast #latest updatesget #free app #news corp


Lit Hub Daily: November 2, 2023

Hannah Lillith Assadi on losing home, identity, and her father: “I wonder what it is I have inherited from him more profoundly: his Palestinian-ness or his propensity to fall?” | Lit Hub Memoir At the Refocus Film Festival, Kristen Roupenian and director Susanna Fogel talk about adapting “Cat... Continue reading at Literrary Hub

[ Literrary Hub | 2023-11-02 10:30:44 UTC ]
More news stories like this | News stories tagged with: #kristen roupenian #memoir


Bloomsbury’s fantasy list helps it to record £17.7m first-half profits

Publisher to double dividend after demand grows for books by Sarah J Maas and Samantha ShannonBusiness live – latest updatesThe book publisher Bloomsbury has hit record profits in the first half of the year thanks in part to a boom in fantasy fiction driven by the American author Sarah J Maas,... Continue reading at The Guardian

[ The Guardian | 2023-10-26 07:50:43 UTC ]
More news stories like this | News stories tagged with: #year earlier #continuing popularity #harry potter #american author #book publisher


Help! Is It Okay to Ghost A Friend?

Jenée Desmond-Harris is joined by best-selling author of Bad Feminist and Opinions, Roxane Gay. Continue reading at Slate

[ Slate | 2023-10-20 09:00:00 UTC ]
More news stories like this | News stories tagged with: #jene desmond-harris #bad feminist #roxane gay #best-selling author


Marianne Moore and AI Helped Make Sean Michaels' New Novel

The author of 'Do You Remember Being Born?' explains how he created a "Moorebot" to generate the verse in the novel. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-10-20 04:00:00 UTC ]
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News Publishers Welcome Tobacco Ads—Just Not for Cigarettes

In 1999, more than a dozen news publishers including The New York Times publicly pledged to ban cigarette advertisements. The move was part of a broader effort to curb the influence of an industry whose products were then--and remain now--the leading cause of preventable death in the United... Continue reading at AdWeek

[ AdWeek | 2023-10-19 06:00:00 UTC ]
More news stories like this | News stories tagged with: #news publishers #broader effort #publishers including


Agatha Christie Books On Sale Today for $2!

Agatha Christie is the bestselling novelist of all time, and many of her ebooks are on sale today for $2-3, including her most popular titles! Continue reading at Book Riot

[ Book Riot | 2023-10-04 16:44:37 UTC ]
More news stories like this | News stories tagged with: #agatha christie #bestselling novelist #popular titles #ebooks


Book Riot’s SFF Deals for October 2, 2023

The best science fiction and fantasy book deals of the day, curated by Book Riot. Continue reading at Book Riot

[ Book Riot | 2023-10-02 14:03:24 UTC ]
More news stories like this | News stories tagged with: #sff deals #science fiction


Oliver Jeffers on how art can help fight the climate crisis

The artist’s new picture book for adults explores the power of collective action. If you’re a parent, there’s a good chance you know the artist Oliver Jeffers. He illustrated the wildly popular children’s book, The Day the Crayons Quit, and he’s also written and illustrated several of his own... Continue reading at Fast Company

[ Fast Company | 2023-10-02 05:00:00 UTC ]
More news stories like this | News stories tagged with: #oliver jeffers #climate crisis #collective action #good chance #crayons quit #planet earth #picture book


How Canadian Publisher La Presse Is Growing Ad Revenue With Data Clean Rooms

Since 2017, 130-year-old Canadian publisher La Presse has been digital only, a shift that's led to a focus on growing online audiences. The publisher has grown from 4 million monthly unique visitors in 2019 to over 4.6 million as of July 2023, according to data by Comscore, which only has data... Continue reading at AdWeek

[ AdWeek | 2023-09-29 06:00:00 UTC ]
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This Week's Bestsellers: October 2, 2023

Seven years after debuting with 'The Nix,' Nathan Hill returns with 'Wellness.' Plus Ava Reid, author of two dark fantasy novels for adults, makes a YA foray with 'A Study in Drowning,' and John Scalzi subverts classic supervillain tropes with 'Starter Villains.' Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-09-29 04:00:00 UTC ]
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Brooklyn Public Library’s Leigh Hurwitz on Helping Young People Resist Censorship

In anticipation of Banned Books Week, Brooklyn Public Library’s collections manager Leigh Hurwitz joins co-hosts Whitney Terrell and V.V. Ganeshananthan to discuss how the recent, dramatic rise in book bans disproportionately affects young people, and why BPL has chosen to offer access to its... Continue reading at Literrary Hub

[ Literrary Hub | 2023-09-28 08:18:01 UTC ]
More news stories like this | News stories tagged with: #offer access #million ebooks #ebooks


Why Apartment Therapy added more commerce integrations to its tentpole event franchise Small/Cool 

Apartment Therapy's president Riva Syrop took the stage at the Digiday Publishing Summit to discuss the convergence of commerce and sponsorship revenue within its Small/Cool event. Continue reading at Digiday

[ Digiday | 2023-09-22 04:01:00 UTC ]
More news stories like this | News stories tagged with: #sponsorship revenue #publishing summit


Talos Principle 2 and the quiet subversion of optimistic sci-fi

“What are we willing to fight for? What do we deserve, morally speaking? What is our place, our relationship with the universe, with nature?”During a preview of The Talos Principle 2 in August, series writer Jonas Kyratzes posed 19 questions about the essence of humanity in just 90 seconds.... Continue reading at Engadget

[ Engadget | 2023-09-19 16:00:14 UTC ]
More news stories like this | News stories tagged with: #varying levels #science fiction


Frankfurt Rights Meeting 2: Developments in Audio

Not all international audiobook markets are evolving at the same pace, according to speakers at the second online Frankfurt Rights Meeting. The post Frankfurt Rights Meeting 2: Developments in Audio appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2023-09-16 00:02:33 UTC ]
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These tools from Arthur Brooks and Oprah Winfrey will help you get happier at work

Try the emotional self-management tools from their new book, ‘Build the Life You Want,’ to create a culture of shared growth and happiness. The best advice I’ve received about being myself came from happiness expert Arthur Brooks. While he explained the PANAS test—which measures your Positive... Continue reading at Fast Company

[ Fast Company | 2023-09-12 05:30:00 UTC ]
More news stories like this | News stories tagged with: #oprah winfrey #ve received #book written