With mobile messaging app use exploding, publishers are all trying to figure out how to share their content with those apps' users. CNN, after launching an automated chatbot app on Kik and Facebook Messenger, is giving users an interactive, on-the-ground look at big events like the Republican National Convention and, currently, the 2016 Rio Olympics. The post How CNN juggles different mobile chat apps to cover the Olympics appeared first on Digiday. Continue reading at 'Digiday'
[ Digiday | 2016-08-09 00:00:00 UTC ]
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There is a consensus in advertising that mobile video is the future, but that future is still hazy. Mobile video can run in apps like Facebook, Snapchat and YouTube or be bought through ad networks that serve the mobile Web. There are six-second, 15-second and 30-second formats, and there are... Continue reading at AdWeek
[ AdWeek | 2015-06-05 00:00:00 UTC ]
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Type in a book you’d like to read, and the app will compare the Amazon price with nearby independent book shops – in the hope you’ll go and buy thereIndependent booksellers have launched a new weapon in their two-pronged offensive against online retailers such as Amazon and the supermarket... Continue reading at The Guardian
[ The Guardian | 2015-06-04 00:00:00 UTC ]
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Small but ‘unsexy’ adjustment to the jacket art for a new edition of horsey bonkbuster has provoked a startlingly big fussThere is a scandal going on in the world of books this week. And it’s not Philip Larkin’s distaste for literary parties, nor the depressing research showing that books about... Continue reading at The Guardian
[ The Guardian | 2015-06-03 00:00:00 UTC ]
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AOL is unveiling a data-driven site overhaul today that should give marketers a sense of how it will zero in on mobile video and branded content as it plots its future. The revamp comes less than a month after Verizon's $4.4 billion acquisition of AOL and is based on a load of the publisher's... Continue reading at AdWeek
[ AdWeek | 2015-06-02 00:00:00 UTC ]
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When it comes to loading times, Facebook’s Instant Articles appear to be living up to their name. Earlier this month, the social network launched its new Instant Articles product, which allows publishers to host articles and videos d ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-05-29 00:00:00 UTC ]
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Selected out of over 100 print magazines and 270 covers. The post The New Yorker’s “Broken Arch” is ASME’s Cover of the Year appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2015-05-14 00:00:00 UTC ]
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This week in children's apps, an interactive travel guide that instructs in language and cooking. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-05-14 00:00:00 UTC ]
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Publisher Blink has apologised for the cancellation of the Alfie Deyes “Golden Ticket” competition that was intended to run this weekend. The competition was supposed to give 10 Deyes fans the opportunity to meet him by scanning their copies of The Pointless Book 2 with the linked app to see if... Continue reading at The Bookseller
[ The Bookseller | 2015-05-12 00:00:00 UTC ]
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Publishers get a bad reputation for their mobile ads, which often intrude on or confuse the user. But some get it right, say agencies. BuzzFeed's ads mirror the site's shareable editorial content. Mashable, ESPN and NY magazine strike a good balance of content to ad space. The Weather Company... Continue reading at Digiday
[ Digiday | 2015-05-12 00:00:00 UTC ]
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A "Golden Ticket" competition launched by Blink and Alfie Deyes on Friday night (8th May) had to be cancelled on Sunday (10th) after a technical problem that informed hundreds of entrants that they had won. Deyes announced the competition on his YouTube channel on Friday evening. Viewers who... Continue reading at The Bookseller
[ The Bookseller | 2015-05-12 00:00:00 UTC ]
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For its first Digital Content NewFronts presentation, video startup HealthiNation kept its pitch short and sweet. In what was possibly this year's quickest NewFronts sell so far, HealthiNation showed a seven-minute video skimming over the publisher's fitness, cooking and health content to... Continue reading at AdWeek
[ AdWeek | 2015-05-06 00:00:00 UTC ]
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The Media Rating Council has issued interim guidance on what it takes for ads on mobile devices to be considered "viewable" and introduced a new category of mobile ad between "viewable" and "not."Advertisers and web publishers use viewability standards to determine whether ads that were served... Continue reading at Advertising Age
[ Advertising Age | 2015-05-05 00:00:00 UTC ]
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The practice still courts controversy, but only about 13 percent of magazines tracked ran cover ads in the last 12 months. The post Cover Ads: Buzzy, But Not Common appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2015-04-30 00:00:00 UTC ]
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Nailing mobile video is a major goal for marketers this year, as exemplified at this week's Digital Content NewFronts presentations. And as Snapchat and Facebook lure advertising dollars away from TV with new video options, smaller ad companies are following suit. A GIF showing the new video... Continue reading at AdWeek
[ AdWeek | 2015-04-28 00:00:00 UTC ]
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While the mobile boom took off for commercial travel brands a few years ago, the private sector has been noticeably slower to make the shift to digital. But that's starting to change for high-end players like Skyjet, a private jet charter service. After launching a website last year, Skyjet... Continue reading at AdWeek
[ AdWeek | 2015-04-24 00:00:00 UTC ]
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Waterstones' director of buying Kate Skipper will take maternity leave at the end of the month. In her absence, Melissa Cox, head of range and children's, will assume responsibility for the new titles and publisher liaison teams, while Caroline McNulty, category manager for related products,... Continue reading at The Bookseller
[ The Bookseller | 2015-04-22 00:00:00 UTC ]
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Every now and then Google tweaks its search algorithm in a way that uproots the online publishing ecosystem. It happened a few years ago when Google decided links to so-called content farms -- publishers that try to game Google's algorithm with keyword-laden headlines tied to content of... Continue reading at Advertising Age
[ Advertising Age | 2015-04-21 00:00:00 UTC ]
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[Sponsored Content] Publishers are always looking for unique ways to increase mobile app subscribers—especially paid ones. The post New Freemium Model Increases In-App Sales by 48% appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2015-04-14 00:00:00 UTC ]
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If you don't have a Kindle to read your books on then there's no worries, as apps exist on other platforms like Android. Amazon isn't standing still on this either, now offering customers on Google's mobile platform some new features already available on the stand-alone device. Included are two... Continue reading at Betanews
[ Betanews | 2015-04-11 00:00:00 UTC ]
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For Sara Lloyd of Pan Macmillan, book marketing in 2015 is all about mobile, millennials, and the interplay of real and virtual worlds. — a topic she'll address at the LBF's Digital Minds conference next Monday. The post New Trends in Book Marketing: Mobile, Millennials and More appeared first... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-04-06 00:00:00 UTC ]
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