With mobile messaging app use exploding, publishers are all trying to figure out how to share their content with those apps' users. CNN, after launching an automated chatbot app on Kik and Facebook Messenger, is giving users an interactive, on-the-ground look at big events like the Republican National Convention and, currently, the 2016 Rio Olympics. The post How CNN juggles different mobile chat apps to cover the Olympics appeared first on Digiday. Continue reading at 'Digiday'
[ Digiday | 2016-08-09 00:00:00 UTC ]
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If you want people to remember a mobile ad, you're going to have to pay for it, according to new research from digital ad firm Undertone. Last year, Undertone worked with Ipsos ASI to look at how takeover "high-impact" desktop ads affected brand recall. This year, the company looked at how... Continue reading at AdWeek
[ AdWeek | 2015-07-16 00:00:00 UTC ]
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Last week, Publishing Perspectives hosted a Twitter chat with Holger Volland on the Frankfurt Book Fair's new event, The Markets: Global Publishing Summit The post “The Markets will be the UN for Publishing,” A Chat with Holger Volland appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-07-14 00:00:00 UTC ]
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Publishers activate consumers on mobile recipe platforms. The post Meredith and Reader’s Digest Tap Into Mobile Shopping appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2015-07-13 00:00:00 UTC ]
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Former Aitken Alexander m.d. Andrew Kidd has launched Alexi, a book recommendation app giving “people a new channel of discovery”. The app is currently in beta, but users of the full version of the app, available in late autumn, will be able to read books recommended by authors including Ali... Continue reading at The Bookseller
[ The Bookseller | 2015-07-09 00:00:00 UTC ]
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Foyles Book Search is a unique app that enables customers to find the location of a physical book within the confines of Foyle's Charing Cross bookstore. The post Foyles Finds the Future With an App for In-store Searches appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-07-08 00:00:00 UTC ]
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Eric Ligman, Microsoft Director of Worldwide Partner Experience is once again giving away a large collection of useful eBooks covering widely used products including Windows 8 and 8.1, Windows 7, OneNote, Skype, Office 2013, Office 365, Azure, and Lync 2013. Since his last mega giveaway, Eric... Continue reading at Betanews
[ Betanews | 2015-07-08 00:00:00 UTC ]
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Octopus has launched four adult colouring-in and dot-to-dot apps which can be completed on screen using a finger. The Colouring for Mindfulness series, the first digital range of colouring-in titles, has been created in collaboration with developers Papertrell. The apps can be downloaded free... Continue reading at The Bookseller
[ The Bookseller | 2015-06-30 00:00:00 UTC ]
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The jackets of last year’s big literary novels by male authors are undergoing a surprising seasonal transformationVisit your local bookshop as summer begins and you’ll invariably find last year’s big literary novels have undergone a transformation. Formerly dressed up in hardback to look like... Continue reading at The Guardian
[ The Guardian | 2015-06-26 00:00:00 UTC ]
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After Facebook convinced publishers to go all-in on exclusive content with Instant Articles, it hopes advertisers will do the same. In a presentation at Cannes Lions this week, Facebook's chief product officer Chris Cox showed ad buyers mock-ups of a new mobile format that takes over a screen... Continue reading at AdWeek
[ AdWeek | 2015-06-26 00:00:00 UTC ]
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As mobile usage and ad spend continues to climb, a handful of new reports show how far it can go. By 2018, mobile ad spend will overtake that of desktop, according to a recent report from PwC. ZenithOptimedia says that that growth will come at the expense of newspapers, magazines and even... Continue reading at Digiday
[ Digiday | 2015-06-23 00:00:00 UTC ]
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Tech start-up GivingTales has developed a children’s fairy tale app with actor Roger Moore to raise money for Unicef. The app includes stories by Hans Christian Anderson read by actors such as Stephen Fry, Ewan McGregor and Joan Collins The GivingTales app launches today and is free to download... Continue reading at The Bookseller
[ The Bookseller | 2015-06-19 00:00:00 UTC ]
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Paul Bacon's name may be unfamiliar, but anyone who has browsed the bestseller racks over the last 60 years knows his work. Continue reading at Los Angeles Times
[ Los Angeles Times | 2015-06-18 00:00:00 UTC ]
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The designer who pioneered the ‘big book look’ - creating covers for more than 6,500 books, ranging from Catch-22 to One Flew Over the Cuckoo’s Nest - has died aged 91 in New York. Here are some of his best Continue reading... Continue reading at The Guardian
[ The Guardian | 2015-06-16 00:00:00 UTC ]
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Google’s buy button and other mobile tech can allow advertisers to leave behind the “spray and pray” approach of days gone byLike many children of the 1970s, I spent many hours immersed in the futuristic visions of the comic book 2000AD, whose Judge Dredd stories were compellingly dystopian. One... Continue reading at The Guardian
[ The Guardian | 2015-06-10 00:00:00 UTC ]
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Non-human cover stars are two-a-penny in the publishing industry. Just check out Miley with Bubba Sue on the new issue of Paper magazine. But, as many celebrities past and present show, you have to pick your companion with care…In the competitive world of magazine covers, you’re nobody unless... Continue reading at The Guardian
[ The Guardian | 2015-06-09 00:00:00 UTC ]
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Media organisations including Guardian, ESPN, New York Times, Conde Nast and Hearst will produce content specifically designed for new service Apple revamped its news service on Monday, making a play to take on Facebook as the two tech giants court readers and publishers to be the top platform... Continue reading at The Guardian
[ The Guardian | 2015-06-08 00:00:00 UTC ]
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New app helps consumers find their favorite magazines at retail. The post Single-Copy Locator App, MagFinder, Launches in a Shrinking Newsstand Market appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2015-06-06 00:00:00 UTC ]
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Entrepreneur Will Cookson has developed an app which sends people to independent bookshops when they browse on the Amazon website. Cookson, who describes himself as an entrepreneur and creative director, has invented Bookindy, an extension for the Google Chrome browser which, when downloaded,... Continue reading at The Bookseller
[ The Bookseller | 2015-06-06 00:00:00 UTC ]
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Booksellers have expressed mixed views over the new cover look for Jilly Cooper’s Riders (Corgi), which Transworld has reissued to celebrate the book’s 30th birthday. Like the previous cover, the new one shows a woman from the waist down wearing a pair of white jodhpurs. The cover still... Continue reading at The Bookseller
[ The Bookseller | 2015-06-05 00:00:00 UTC ]
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A new edition of Jilly Cooper's sexy novel, Riders, has moved a hand, previously on the bum, to a higher position — eliciting surprisingly strong reactions. The post Wandering Hand on Bum Book Cover Causes Controversy appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-06-05 00:00:00 UTC ]
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