How CNN juggles different mobile chat apps to cover the Olympics

With mobile messaging app use exploding, publishers are all trying to figure out how to share their content with those apps' users. CNN, after launching an automated chatbot app on Kik and Facebook Messenger, is giving users an interactive, on-the-ground look at big events like the Republican National Convention and, currently, the 2016 Rio Olympics.  The post How CNN juggles different mobile chat apps to cover the Olympics appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2016-08-09 00:00:00 UTC ]
News tagged with: #giving users #facebook messenger #big events

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How Marketers Can Reach Mobile-Obsessed Multicultural Millennials

"We try to heavy up in mobile because we know the consumption is there," said Vilma Vale-Brennan, managing partner-multicultural lead at media agency MEC North America.Once consumers move to a mobile device, however, they're harder to reach with targeted ads. Tracking systems -- referred to... Continue reading at Advertising Age

[ Advertising Age | 2015-04-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #mobile device #mobile devices #targeted ads


Why Facebook and Twitter shouldn’t be the only ones with native mobile video

Nikao Yang is the senior vice president of global marketing at Opera Mediaworks and senior vice president of business development and marketing. “Scrolling the feed” is the new flicking through TV channels with a remote. It’s the alternative to flipping the pages in a magazine. It’s even... Continue reading at Digiday

[ Digiday | 2015-04-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #global marketing #business development #tv channels


Fourth Millennium book cover revealed

The fourth book in the late Stieg Larsson’s Millennium series will be called The Girl in the Spider’s Web. Quercus today (31st March) revealed the title and the UK cover for the book, which has been written by Swedish author David Lagercrantz, co-author of footballer Zlatan Ibrahimovic’s... Continue reading at The Bookseller

[ The Bookseller | 2015-04-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #fourth book #millennium series #uk cover


Sequel to Stieg Larsson’s Millennium novels: title and cover revealed

The Girl in the Spider’s Web, continuing the Girl With the Dragon Tattoo sequence, was written by David Lagercrantz and will be published worldwide this AugustFirst, there was The Girl with the Dragon Tattoo. Then, she Played With Fire and Kicked the Hornet’s Nest. Now, more than 10 years since... Continue reading at The Guardian

[ The Guardian | 2015-03-31 00:00:00 UTC ]
More news stories like this | News stories tagged with: #stieg larsson #millennium novels #david lagercrantz #published worldwide #dragon tattoo #lisbeth salander #british publisher


Tech journalists may have been wrong about Meerkat but they're right to get excited about new apps

The danger of a herd mentality in tech hack circles is real, including missing out on mainstream products, but a nose for interesting news goes beyond analyticsTechnology journalism – and US technology journalism in particular – is getting a roasting every bit as stinging as Justin Bieber’s... Continue reading at The Guardian

[ The Guardian | 2015-03-31 00:00:00 UTC ]
More news stories like this | News stories tagged with: #book industry


UK Authors Force Clean Reader App to Stop Some Book Sales

Creators of the Clean Reader app will no longer sell books after receiving complaints from authors that their works were being altered without permission. The post UK Authors Force Clean Reader App to Stop Some Book Sales appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-03-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #book sales


Bologna 2015: The ABCs of Children’s Apps

Before the opening of the Bologna Children's Book Fair, app creators and developers gathered to discuss the digital children's market, including pricing and pitfalls. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-03-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #bologna children #book fair


Booksellers praise new Harper Lee cover

The cover for Harper Lee’s forthcoming novel is “striking”, and will stand out on shelves, booksellers have said. Continue reading at The Bookseller

[ The Bookseller | 2015-03-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #harper lee


'Go Set a Watchman': Here's the book cover

Harper Lee's book 'Watchman' reportedly centers on an adult version of the 'Mockingbird' character Scout and will be released this July. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2015-03-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #book cover #harper lee


Handseller Gives Indies Mobile Option

After nearly four years of work, Eagle Harbor Book Company, in Bainbridge Island, Wash., is getting ready go live with Handseller, an app that will give independent booksellers a way to make personalized book recommendations to customers with their iPhones and iPads. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-03-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #bainbridge island


Cover Reveal: Harper Lee's 'Go Set a Watchman'

HarperCollins unveiled the jacket of the hotly anticipated novel, with president and publisher of general books Michael Morrison noting that the design "draws on the style of the decade the book was written, but with a modern twist." Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-03-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #cover reveal #harper lee #modern twist


Are publishers ready for Google’s ‘mobile-friendly’ rankings?

For its next algorithm change, Google is setting its sites on mobile. As the site's share of mobile searches approaches 50 percent, Google wants to crack down on sites with designs that are hostile to mobile screens. Google's fear is that if it links out to sites that don't work on mobile... Continue reading at Digiday

[ Digiday | 2015-03-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #mobile screens #algorithm change


FT, CNN, Guardian and Reuters Create Programmatic Alliance

Four leading international news publishers have joined forces to offer access to their combined online advertising inventory as they attempt to compete with global digital platforms like Google and Facebook.The Guardian has teamed up with CNN International, the Financial Times and Thomson... Continue reading at Advertising Age

[ Advertising Age | 2015-03-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #hearst uk #providing access #ad inventory #programmatic buying #ad fraud #quality content


New Anonymous-Sharing App Wants to Apply the Netflix Algorithm to Content

With so much content being produced online, it's hard to stand out as a digital publisher to your target crowd. Heard, a new anonymous social sharing app, believes it has solved the discovery problem. The platform applies the Netflix algorithm for films and TV shows to online content, ideally... Continue reading at AdWeek

[ AdWeek | 2015-03-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #online media #single person #institutional knowledge #desktop version #interesting things


How Tech Media Covered the Apple Watch Launch

What Super Bowl Sunday is to ESPN, today is to the tech publishing world. For today, Apple will unveil (for the second time) its Internet-enabled “smartwatch,” appropriately dubbed the Apple Watch. Which means that every tech publ ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2015-03-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #apple watch #appropriately dubbed


Live blog of the live blogs: How tech media is covering the Apple Watch today

What Super Bowl Sunday is to ESPN, today is to the tech publishing world. For today, Apple will unveil (for the second time) its Internet-enabled “smartwatch,” appropriately dubbed the Apple Watch. Which means that every tech publication of note is live-blogging what is, despite the oversized... Continue reading at Digiday

[ Digiday | 2015-03-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #apple watch #live blog #appropriately dubbed #press conference


Best Windows apps this week

One-hundred and twenty one in a series. Welcome to this week's overview of the best apps and games released for Windows in the past seven days. If you are interested in the development of Windows 10, you may be interested in screenshot leaks of build 10031 and build 10022 which allow you to... Continue reading at Betanews

[ Betanews | 2015-03-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #improved features


Infographic: How Mobile Ads Are Becoming More Engaging and Accountable

A week ago, it was revealed that Facebook had begun working with the MRC, IAB and Nielsen on creating viewability standards for mobile ads. The move appeared to be another step in the right direction in getting the fragmented digital marketing industry on the same page when it comes to the... Continue reading at AdWeek

[ AdWeek | 2015-02-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #mobile ads #week ago #begun working #move appeared #simply put #lose money


Wattpad launches After Dark app

Online writing site Wattpad is launching a free app that offers romance writing for adults, called After Dark. After Dark gives readers access to thousands of romance stories written by published authors and popular Wattpad writers. It contains content-specific channels such as LGBTQ, Urban,... Continue reading at The Bookseller

[ The Bookseller | 2015-02-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #connect readers #free app #published authors #relevant stories


Wattpad Delivers Erotic Romance via New App

Wattpad, the online reading and writing community, has released After Dark, an app that offers its users a curated selection of romance and erotica. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-02-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #online reading #writing community #curated selection