How Bonnier is Finding Success with Branded Content

Amid a declining demand for display advertising and a rise in the use of ad blockers, many publishers turned to Continue reading at 'Editor & Publisher'

[ Editor & Publisher | 2019-12-20 16:09:39 UTC ]
News tagged with: #finding success #branded content #display advertising #ad blockers #bonnier

Other Publishing stories related to: 'How Bonnier is Finding Success with Branded Content'


Annuals sales reveal brand power

The top three bestselling annuals in 2013 are growing year on year both in terms of value and... Continue reading at The Bookseller

[ The Bookseller | 2013-12-05 00:00:00 UTC ]
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A transparent market means rethinking the ways brands advertise

In the transparent marketplace it's what you do, not what you say, that makes the difference, and that's good for sustainabilityIn New York's Central Park recently, an old man was selling "Banksy paintings" for $60 apiece. His booth was right next to others selling everything from second-hand... Continue reading at The Guardian

[ The Guardian | 2013-12-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #google glass


Bonnier Acquires Sport Diver UK

Bonnier Corp. extended its dive market portfolio by acquiring Sport Diver UK, an international magazine that mirrors its own U.S.-based Sport Diver brand.  Continue reading at Folio Magazine

[ Folio Magazine | 2013-12-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #bonnier corp


Russell Brand v the Sun: war of words hots up

Red-top brands comedian a hypocrite, Jack Dee criticises Crewe and Jimmy Carr tells Ross Noble not to knock Mock the WeekThis week's comedy newsThe gloves are off in Brand versus the Sun. On Saturday, the never-knowingly-underexposed comedian wrote a piece for this paper accusing the Sun on... Continue reading at The Guardian

[ The Guardian | 2013-12-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #huge problem


'Burial Rites' author Hannah Kent finds mystery in Iceland

Chronicling the Chill of 1820s Iceland in 'Burial Rites,' Australian author Hannah Kent finds deep humanity, for better and worse, in a faraway isle. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2013-11-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #burial rites


Small Demons Extends Deadline to Find Buyer

Small Demons, the L.A.-based book-focused venture that indexes the places, music, food and things mentioned in books, has extended its deadline for finding a buyer or new investor for at least another month. Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-11-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #small demons


Rightster helps brands to cash in on the commercial rewards of online video

Multichannel network distributes, syndicates and matches content creators with online publishersYou may never have heard of Rightster but you have more than likely watched videos it syndicates on YouTube, newspaper websites and specialist live streaming sites like one for the recent... Continue reading at The Guardian

[ The Guardian | 2013-11-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #increasingly competitive #land grab #maker studios #licence fee


Bauer unveils digital brand The Debrief aimed at 20-something wealthy women

Publisher of Heat says The Debrief will have aggregated news and sex advice for connected, influential readersBauer Media is the latest mainstream UK publisher to jump on the social mobile bandwagon, unveiling plans for The Debrief, a multiplatform digital brand aimed at "constantly connected,... Continue reading at The Guardian

[ The Guardian | 2013-11-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #tablet users #mail online #allowing users


Montgomery's vision of local journalism's future: 'skimming online content'

Local World's chairman, David Montgomery, has revealed his vision of the future role for journalists employed by his regional newspaper group.According to a Press Gazette report based on a sight of Monty's mission statement, a single journalist will fill a weekly paper by "skimming online... Continue reading at The Guardian

[ The Guardian | 2013-11-21 00:00:00 UTC ]
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Bonnier, Dave Zinczenko Partner on Books Deal

Bonnier Corp. is positioning itself to get deeper into its core verticals after two announcements on Tuesday. Dave Zinczenko, president and CEO of Galvanized LLC and former EVP at Rodale, has entered into a five-year management consultancy with the enthusiast publisher. Continue reading at Folio Magazine

[ Folio Magazine | 2013-11-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #bonnier corp #books deal #enthusiast publisher


Did Preacher Finally Find a Home at AMC?

It's been a long way for Preacher from the comic book page to the small screen, but an adaptation of the salty DC Comics horror/Western book (formerly with DC's corporate sibling HBO) might finally be getting closer to full-fledged production, this time at AMC. A tip was first reported by Badass... Continue reading at AdWeek

[ AdWeek | 2013-11-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #closest friend #walking dead #breaking bad #dark places #tv writers


Marrying Companies and Content

On Thursday, Contently, a hot little company, held a buzzy conference at the Bowery Hotel on a very of-the-moment topic. The conference, the Brand Publishing Summit, included clients, agencies and publishers, with a lot of chatter about brands goi ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2013-11-14 00:00:00 UTC ]
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Catching Up with Kobo’s Michael Tamblyn on New Content, Tablets

Michael Tamblyn, the Chief Content Officer at Kobo, offers an update on the ebookseller's magazine store, kids shop and international expansion. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-11-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #michael tamblyn #international expansion


Finding the Seeds of Inspiration in Distant Echoes of Childhood

Zimbabwean author S.N. Mahachi-Harper reflects on how her childhood in a mining village inspired her new most recent novel Footprints in the Mists of Time. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-11-13 00:00:00 UTC ]
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Job losses as Bonnier companies relocate

A small number of job losses will occur as Bonnier moves UK publishing businesses to Surrey.... Continue reading at The Bookseller

[ The Bookseller | 2013-11-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #job losses #small number


The Great Digital Content Pricing Experiment

By Ellen Harvey With the prevalence of free online content, many readers have become reluctant customers, leaving publishers puzzling over how to monetize their greatest asset. Yet the same technologies (the web,... Continue reading at Publishing Executive

[ Publishing Executive | 2013-11-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ellen harvey #mobile apps


Check Out the Top 10 Brands on Tumblr

Tumblr has work to do before becoming the next big marketing channel, but that hasn't stopped brands from getting on board with the hip publishing platform. Union Metrics shared a Top 10 list with Adweek after studying a month's worth of Tumblr activity in regards to Interbrand's top 100 ranking... Continue reading at AdWeek

[ AdWeek | 2013-10-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #global brands #data points


On YouTube, Brand Fans Are Just Like Comic Geeks and Shippers

There are major differences between Beauty Gurus and Sneakerheads. For example, Beauty Gurus have hauls whereas Sneakerheads have pick-ups. But both groups exude the same sort of passion as do Marshmallows, Twihards and Harry/Hermione Shippers. These are just some of the insights revealed in a... Continue reading at AdWeek

[ AdWeek | 2013-10-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #hermione granger #fully formed


Finding New Ways to Grow in Bargain Books

Over the past five years several bargain book wholesalers have closed their doors, along with one of their largest customers: Borders. Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-10-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #bargain books


NewsCred Turns Brands And Marketers Into Publishers With NewsRoom

Although big media brands like The New York Times and The Economist aren't going away anytime soon, the online publishing industry increasingly includes brands, marketers, and independent journalists. With the launch of a new content network, the tech startup NewsCred wants to be the liaison... Continue reading at Fast Company

[ Fast Company | 2013-10-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #original content #content marketing #core business #media partners #fast company #entry point