How Bonnier is Finding Success with Branded Content

Amid a declining demand for display advertising and a rise in the use of ad blockers, many publishers turned to Continue reading at 'Editor & Publisher'

[ Editor & Publisher | 2019-12-20 16:09:39 UTC ]
News tagged with: #finding success #branded content #display advertising #ad blockers #bonnier

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NEA Presents New Findings on Adult Reading

Roughly the same portion of adult Americans read at least one book in 2012 as did in 2008, but the share of adults who read at least one work of literature last year fell. Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-09-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #adult reading


Is having a strong children's section a secret to success for indie bookstores?

An informal survey recently carried out by Publishers Weekly found that most stores where children's books had a strong presence are doing well financially. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2013-09-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #indie bookstores #strong presence


New branding for Faber

Faber has redesigned its word marque as part of a branding strategy designed to "future-... Continue reading at The Bookseller

[ The Bookseller | 2013-09-24 00:00:00 UTC ]
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Tweet This: Survey Finds Advertisers Most Bullish on Social Media

More than half of marketer and agency professionals surveyed by Advertiser Perceptions predicted they would increase ad spending in digital media during the next 12 months, far more than the share predicting the same for traditional channels such as cable TV (31%), broadcast TV (20%), magazines... Continue reading at Advertising Age

[ Advertising Age | 2013-09-24 00:00:00 UTC ]
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Brands Are Discovering Crowdfunding as a Marketing Tool

Since launching in 2008, crowdfunding platform Indiegogo has become known as the provenance of creative types, scrappy startups and charitable campaigns. But now, big brands are seizing on it as a way to align themselves with popular causes. DC Entertainment’s We Can Be Heroes campaign raised... Continue reading at AdWeek

[ AdWeek | 2013-09-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #funding goals #working alongside #customer feedback


Content Recommendation Company Now Allows Users to Reject Stories

Taboola, a company that powers content recommendation and monetization for Web publishers, is now offering users a chance to reject and even weigh in on stories that the company suggests. The company's content recommendation tech appears on all sorts of sites on the Web, often in the form of... Continue reading at AdWeek

[ AdWeek | 2013-09-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #recommended content #good fit #official release


Patricia Engel finds wistful romance in 'It's Not Love, It's Just Paris'

In her debut novel, 'It's Not Love, It's Just Paris,' Patricia Engel explores the inner and outer lives of a young Colombian American in the City of Light.Patricia Engel sets her first novel in late '90s Paris, where recent college graduate Lita del Cielo arrives to take language classes for a... Continue reading at Los Angeles Times

[ Los Angeles Times | 2013-08-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #short order


Gap And Other Brands Are Already Using Facebook Gifs

Tech firm Giphy this morning tweeted that it had launched a Facebook GIFs product, and the digerati immediately buzzed with interest. Within a couple of hours, The Gap posted one of the first branded GIFs on the hugely popular social media platform and a handful of other brands are readying... Continue reading at AdWeek

[ AdWeek | 2013-08-29 00:00:00 UTC ]
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Easily find free ebooks

Summer’s winding down, but there’s still time to score free ebooks for any vacation reading. In this video, we’ll show you you where to go online to get free books, which are often classic novels now in the public domain. You’ll want to start with Project Gutenberg’s site, which offers the most... Continue reading at PC World

[ PC World | 2013-08-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #public domain #project gutenberg #plain text #kindle version #kindle app #worth checking


Study: How Successful are Journalism Grads After Graduation?

The University of Georgia has released its annual survey measuring the success of journalism and mass communications majors in finding jobs after graduation. Continue reading at Folio Magazine

[ Folio Magazine | 2013-08-15 00:00:00 UTC ]
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Study Finds Craigslist Took $5 Billion From Newspapers

For years, newspaper publishers have been saying Craiglist cut the legs out from under their industry by offering a cheap, easy online alternative to their classified advertising pages. For years, Craigslist’s creator, Craig Newmark, has be ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2013-08-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #$5 billion #newspaper publishers


Hearst Magazines Finds Chief Digital Exec at The New York Times

In its second major digital hire of late, Hearst Magazines has hired Todd Haskell from The New York Times as svp and chief digital revenue officer. Haskell will be responsible for driving sales and revenue for Hearst Magazines Digital Media’s 24 sites, including Cosmopolitan.com, Esquire.com... Continue reading at AdWeek

[ AdWeek | 2013-07-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #business development #forward momentum #working closely #meredith corp #work closely


Brands for Babies

The youngest end of the children's publishing business has seen a surge in licensing deals, with publishers tying in with infant and toddler development brands from the worlds of toys and entertainment. Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-07-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publishing business #licensing deals


Profiles in Social Media: Has Your Brand Found Its Social Soul Mate?

Much like trends in magazine publishing, social media is becoming a niche-focused market. This means there are an increasing number of networks that serve very specific functions. For instance, the difference between Instagram and Twitter is similar to the difference between a photography... Continue reading at Folio Magazine

[ Folio Magazine | 2013-07-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #magazine publishing #increasing number


The New Backbone of Content and Marketing: Data

This may sound obvious, but data is now at the heart of just about every action publishers and advertisers make. There appears to be no end to the data sources and the appetite publishers and brands have for it. Data drives every decision, from the content we produce to the viability and... Continue reading at Folio Magazine

[ Folio Magazine | 2013-07-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #data sources #marketing campaign


Content-Focused Technology

If you ask publishing CTOs what their technology priorities are, they’re likely to tell you that they’re centered around content development and distribution. How do I know that? Continue reading at Folio Magazine

[ Folio Magazine | 2013-07-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #content development


LinkedIn Launches Sponsored Content Offering

LinkedIn is the latest social network to take the sponsored-content plunge, announcing today that it will offer a program for marketers. Continue reading at Folio Magazine

[ Folio Magazine | 2013-07-24 00:00:00 UTC ]
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Judge finds Apple went against anti-trust laws in ebook price-fixing case

US District Judge Denise Cote found that Apple was part of a conspiracy to increase ebook retail prices. An Apple spokesperson maintained that 'we've done nothing wrong.' Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2013-07-11 00:00:00 UTC ]
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Federal Court Finds Apple Guilty of E-Book Price Fixing

A federal judge today ruled that Apple is guilty of violating antitrust law by conspiring with major publishers to raise ebook prices.     Continue reading at Wired

[ Wired | 2013-07-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #major publishers


Judge Finds Apple Guilty of E-Book Conspiracy

A federal judge ruled today that Apple Inc. conspired to raise prices on ebooks, ordering a trial to decide what damages that the tech giant should pay.In a 159-page decision, U.S. District Court Judge Denise Cote ruled that Apple conspired with a group of five publishers, starting in 2009, to... Continue reading at ABC News

[ ABC News | 2013-07-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #apple conspired #raise prices #tech giant #alleged collusion