Hearst Magazines Finds Chief Digital Exec at The New York Times

In its second major digital hire of late, Hearst Magazines has hired Todd Haskell from The New York Times as svp and chief digital revenue officer. Haskell will be responsible for driving sales and revenue for Hearst Magazines Digital Media’s 24 sites, including Cosmopolitan.com, Esquire.com and Elle.com. He fills the role most recently held by Kristine Welker, who has been named vp, publisher and chief revenue officer of Hearst’s planned magazine launch in collaboration with TV’s Dr. Oz. He’ll start Sept. 3 and report to Michael Clinton, president, marketing and publishing director at Hearst. With publishers facing enormous downward pressure on digital ad rates, Hearst has been exploring new forms of ads including native that can command premium ad rates. As group vp of advertising for The New York Times, Haskell, 44, helped shake off the venerable brand’s dusty image by pushing new digital capabilities. Haskell was key to the founding of the Times’ Idea Lab, a group that cooks up customized ad campaigns based on successful editorial features, the Times’ answer to native advertising. “Hearst Magazines Digital Media is in growth mode, and Todd’s leadership and expertise in digital advertising, publishing and business development will continue the forward momentum,” Clinton said in an announcement. “Working closely with HMDM content and product groups, Todd and his team will help marketers build effective multiplatform experiences to engage their consumers in exciting... Continue reading at 'AdWeek'

[ AdWeek | 2013-07-29 00:00:00 UTC ]

Other news stories related to: "Hearst Magazines Finds Chief Digital Exec at The New York Times"


Alyssa Awe to Join Macmillan as Exec V-p of Biz Dev, Strategy

Awe will join the publisher in the newly created role on June 3, and will oversee the publisher's strategic initiatives, business development, and central marketing, as well as its audio division and publishers-at-large. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-05-07 04:00:00 UTC ]
More news stories like this


Why advertising’s DEI movement has a global blindspot

Michael Weaver, senior vice president, business development and growth, Al Jazeera Media Network As the digital media industry has dedicated itself to more diverse, equitable and inclusive (DEI) practices, newsrooms have diversified their staffs and advertisers have followed suit, aiming to... Continue reading at Digiday

[ Digiday | 2023-03-02 15:43:20 UTC ]
More news stories like this


Partnership Publishing Sets the Collective Book Studio Apart

The publisher’s unique approach is perfect for authors looking to work closely with a team of publishing experts to create high-quality books readers will love. (Sponsored) Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-09-11 04:00:00 UTC ]
More news stories like this


More Layoffs Hit Oni-Lion Forge

Less than a month after the publisher and v-p of creative and business development were laid off at the comics publisher, a new round of dismissals hit the company last week, casting uncertainty over its future. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-07-18 04:00:00 UTC ]
More news stories like this


Take a look at this gorgeous, see-through “book house.”

Because you can never have enough gorgeous libraries to imagine yourself visiting: Condition_Lab’s new Pingtan Book House library in Pingtan, China, built by working closely with local carpenters and CUHK architecture students, is a luminous, organic structure with a matrix of bookshelves in the... Continue reading at Literrary Hub

[ Literrary Hub | 2022-02-10 19:05:38 UTC ]
More news stories like this


IAC to pay $2.7 billion for parent of People, Better Homes & Gardens

The purchase of Meredith Corp.'s magazine publishing operations is expected to close by the end of the year. Continue reading at Advertising Age

[ Advertising Age | 2021-10-06 23:04:39 UTC ]
More news stories like this


Welbeck appoints Moran for US children's role

Welbeck has appointed Josalyn Moran, formerly of Barnes & Noble, as its director of business development for children's books, North America. Continue reading at The Bookseller

[ The Bookseller | 2021-02-17 17:49:09 UTC ]
More news stories like this


James McBride, Rebecca Giggs Win ALA's 2021 Carnegie Medals

The awards, which were established in 2012, have become a highly coveted literary honor, reflecting the expert judgment and insight of library professionals and booksellers who work closely with adult readers. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-02-05 05:00:00 UTC ]
More news stories like this


Steinberger Steps Down, Phillips Up as Arcadia CEO

David Steinberger is stepping down as CEO of Arcadia Publishing and will be succeeded in the role by Brittain Phillips, currently director of business development. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-01-26 05:00:00 UTC ]
More news stories like this


Bowman takes business development role at Chelsea Green

Anne Bowman has been appointed vice-president of business development and global sales at Chelsea Green Publishing.  Continue reading at The Bookseller

[ The Bookseller | 2020-09-13 17:47:03 UTC ]
More news stories like this


How Publishers Are Converting a Spring Traffic Surge Into Sustained Growth

Sponsored by Pushly 2020 wasn’t supposed to go quite like this. Whether digital natives or survivors of a decade-long shift away from legacy models, most large online publishers entered the year forecasting significant revenue growth and continued investment in more sophisticated digital... Continue reading at Folio Magazine

[ Folio Magazine | 2020-07-29 07:33:30 UTC ]
More news stories like this


How Publishers Are Converting a Spring Traffic Surge Into Sustained Growth

Sponsored by Pushly 2020 wasn’t supposed to go quite like this. Whether digital natives or survivors of a decade-long shift away from legacy models, most large online publishers entered the year forecasting significant revenue growth and continued investment in more sophisticated digital... Continue reading at Folio Magazine

[ Folio Magazine | 2020-07-29 07:33:30 UTC ]
More news stories like this


Wyman promoted at Gardners

Nigel Wyman, Gardners' head of business development for the UK for the past seven years, has been appointed as sales and marketing director. Continue reading at The Bookseller

[ The Bookseller | 2020-07-01 01:38:33 UTC ]
More news stories like this


Quad/Graphics CEO: Industry Needs to Protect Its Supply Chain

In the aftermath of last year's failed merger of two major publication printers, Quad/Graphics and LSC Communications—a deal that was abandoned after it was challenged by the Department of Justice on anti-trust grounds—both companies were vocal in their opinion that the DOJ's stance was based... Continue reading at Folio Magazine

[ Folio Magazine | 2020-06-11 18:41:59 UTC ]
More news stories like this


Penske Media Names Its First Chief Digital Officer | People on the Move

[caption id="attachment_180341" align="alignright" width="150"] Craig Perrault[/caption] Penske Media Corp. has promoted Craig Perrault to chief digital officer, a newly created role responsible for leading product strategy, business development, monetization and audience development across the... Continue reading at Folio Magazine

[ Folio Magazine | 2020-05-07 15:03:14 UTC ]
More news stories like this


Malcolm Turnbull: News Corp is like a political party with the Murdochs encouraging intolerance

In his new book the former Australian PM accuses the company of helping to run the country through deferential leaders like Tony Abbott News Corp operates like a political party, working closely with rightwing politicians to influence policy and elections and to destroy politicians who won’t... Continue reading at The Guardian

[ The Guardian | 2020-04-16 07:19:49 UTC ]
More news stories like this


CNN is kicking off a podcast push with a Jeffrey Epstein series

The news publisher expects to launch at least eight new podcasts this year and figure out ways to work closely with streaming services such as Spotify. The post CNN is kicking off a podcast push with a Jeffrey Epstein series appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2020-01-22 05:01:11 UTC ]
More news stories like this


Newsweek Fires Reporter Over “Inaccurate” Story After Trumps Complain

Newsweek has fired a reporter and says it's demoted an unnamed editor over "the failures that led to the publication of an inaccurate report" speculating about President Trump's Thanksgiving plans—prior to those plans being made public on Thursday afternoon. Shortly after 10 a.m. ET on Thursday... Continue reading at Folio Magazine

[ Folio Magazine | 2019-12-03 17:38:32 UTC ]
More news stories like this


6 Takeaways for Digital Editors from the Folio: Show

From emerging social networks and distribution channels, to evolving KPIs, to constant demands to become more data- and insight-driven, editing in the platform age is a complicated and ever-changing game. Luckily, the experts are here to help. For those of you who couldn't join us at the Folio:... Continue reading at Folio Magazine

[ Folio Magazine | 2019-11-13 19:04:28 UTC ]
More news stories like this


Refinery29 Brings in Ex-Nylon Editor, TIME Makes 3 More Hires | People on the Move

[caption id="attachment_127941" align="alignright" width="150"] Gabrielle Korn[/caption] Refinery29 hired Gabrielle Korn as fashion and culture director, responsible for building the young women's brand’s voice in style, culture, identity, and world events, while also growing its digital... Continue reading at Folio Magazine

[ Folio Magazine | 2019-10-24 20:12:19 UTC ]
More news stories like this