How Bonnier is Finding Success with Branded Content

Amid a declining demand for display advertising and a rise in the use of ad blockers, many publishers turned to Continue reading at 'Editor & Publisher'

[ Editor & Publisher | 2019-12-20 16:09:39 UTC ]
News tagged with: #finding success #branded content #display advertising #ad blockers #bonnier

Other Publishing stories related to: 'How Bonnier is Finding Success with Branded Content'


Find Cost Efficiency Adapting Printing To Today's Realities: Digital Printing in 2012

The book publishing industry is dealing with two conflicting trends at the moment: the number of individual titles produced continues to rise while the number of print units sold continues to fall. Continue reading at Publishers Weekly

[ Publishers Weekly | 2012-10-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital printing


Connections, Chance, and Content Deck the Halls

Last year, students in the master’s program in Publishing: Digital and Print Media, at NYU’s School of Continuing and Professional Studies, were volunteers at the Abu Dhabi International Book Fair—and shared their thoughts with Publishers Weekly. Continue reading at Publishers Weekly

[ Publishers Weekly | 2012-10-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #print media


Windows 8 Offers Publishers a New App Platform to Deliver Content

Today, Microsoft launched its newest PC and tablet operating system–Windows 8. The latest installment of Windows will feature app-based capabilities, and offer users the ability to purchase and download apps from the Windows Store. To coincide with the launch, Condé Nast, Bonnier and Northern... Continue reading at Folio Magazine

[ Folio Magazine | 2012-10-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #deliver content #latest installment #northern shell #operating system


European Commission : 10 Facts About Media and Content Industries

10 facts about media and content industries 1. Digitization has increased book sales. Expenditure on electronic books almost doubled each year in 2006-2010 but still amounts to only 3% of global book sales. Forecasts however predict that reve ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2012-10-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #european commission #electronic books


Hearst Pulls Content From Multiple Titles for Holiday eBook

Hearst Magazines has announced the release of a new ebook aimed at the holiday chef. Continue reading at Folio Magazine

[ Folio Magazine | 2012-10-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #multiple titles #hearst magazines


Shifting Strategies Lead to Success for US Small Publishers

At the Frankfurt Book Fair this year, representatives from a number of indie publishers demonstrated the impact they are having on the industry as a whole. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2012-10-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #small publishers


iBookstore lines its shelves with paid content in New Zealand, 17 Latin American countries

iDevice owners in New Zealand and 17 Latin American countries are no longer restricted to a diet composed of free content when it comes to their respective iBookstores. A quick search of the storefronts will reveal virtual shelves stocked with paid-content that haven't yet found their way to the... Continue reading at Engadget

[ Engadget | 2012-10-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #free content #quick search #costa rica #dominican republic #el salvador #price tags


Content Newswire NewsCred Buys Cloud Publisher Daylife

NewsCred is a media upstart that offers a one-stop shop for high quality content from the likes of the Economist and Bloomberg. After relaunching less than a year ago with a $4 million investment, the company’s technology-driven syndication ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2012-10-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #one-stop shop


PLR should remain with govt, survey finds

A huge majority of respondents to the government’s consultation on the future of Public... Continue reading at The Bookseller

[ The Bookseller | 2012-10-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #survey finds


Amazon debuts Whispercast service, lets organizations manage Kindles and Kindle content

Individual Kindle users already have Whispernet, and Amazon has now announced another free service designed to make Kindles easier to manage for large organizations. Dubbed Whispercast, the service will let schools, businesses and other groups both distribute and manage the Kindles themselves... Continue reading at Engadget

[ Engadget | 2012-10-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #distribute content #kindle content #large organizations #source link


Books as Brands

Licensing is a growing focus for many publishers as they look to generate awareness and spur book sales for in-house developed and acquired properties, and bring in incremental revenue. Continue reading at Publishers Weekly

[ Publishers Weekly | 2012-10-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #incremental revenue


Frankfurt: 'agile publishers must find space on new platforms'

Publishers are facing a dystopian future in which they are bit-part players in the ecosystem... Continue reading at The Bookseller

[ The Bookseller | 2012-10-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #dystopian future


Waterstones begins new branding push

Waterstones is rolling out a new branding campaign set to emphasise the benefits of shopping in a... Continue reading at The Bookseller

[ The Bookseller | 2012-10-05 00:00:00 UTC ]
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Hodder finds All it Wants

Hodder & Stoughton has acquired erotic romance All I Want Is You by Elizabeth Anthony.... Continue reading at The Bookseller

[ The Bookseller | 2012-10-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #hodder stoughton


Print mags find equilibrium

Nine months into the year, one media trend seems clear: titles may come and go, but magazines made from paper-and-ink are sticking around. Publishers launched 155 magazines in the first three quarters of 2012, among them Fairchild Publications' men's fashion quarterly M and northeast... Continue reading at Crains New York

[ Crains New York | 2012-10-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #alternative weekly


Quercus hit by Fifty Shades success

The decline in sales of Stieg Larsson and the success of Fifty Shades of Grey has impacted on the... Continue reading at The Bookseller

[ The Bookseller | 2012-09-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #quercus hit #stieg larsson #fifty shades


Publishers must be "drivers" of brand

Publishers should be the "drivers‚" of multimedia brand development, undertaking... Continue reading at The Bookseller

[ The Bookseller | 2012-09-28 00:00:00 UTC ]
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Fortune Relaunches iPad App With Free, Paid Content Mix

In an effort to gain subscribers, Fortune has relaunched its iPad app with a mix of free and paid content. Continue reading at Folio Magazine

[ Folio Magazine | 2012-09-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #paid content


Sharethrough Promises Video Ads That Look Like Content

The social video firm Sharethrough wants to help brands run video ads that don't look like video ads. The company, which claims to be able to help advertisers get their ads viewed all over the Web through placements within editorial content rather than paid ad placements (like pre-rolls), has... Continue reading at AdWeek

[ AdWeek | 2012-09-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #including titles #target audience #thought catalog #$40 million


The Ultimate Personal Brand-Builder? Your Very Own App

While reading Ryan Holiday's Fast Company story about books being the ultimate new business card, as a published author, I couldn't agree more. However, as Holiday points out, today's authors are in the "idea-making business, not the book business." In other words, writing your own book is just... Continue reading at Fast Company

[ Fast Company | 2012-09-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #wordpress blog #crowded marketplace #interactive experience #angry birds #golden ticket #sponsored content