How Bonnier is Finding Success with Branded Content

Amid a declining demand for display advertising and a rise in the use of ad blockers, many publishers turned to Continue reading at 'Editor & Publisher'

[ Editor & Publisher | 2019-12-20 16:09:39 UTC ]
News tagged with: #finding success #branded content #display advertising #ad blockers #bonnier

Other Publishing stories related to: 'How Bonnier is Finding Success with Branded Content'


Google buys Wiley travel brand Frommer's

Google has bought the travel brand Frommer's from John Wiley & Son, in a move that sees... Continue reading at The Bookseller

[ The Bookseller | 2012-08-13 00:00:00 UTC ]
More news stories like this |


'Find Waldo Local' to Return in 2013

Candlewick's Find Waldo Local promotion, which the publisher produced last month in conjunction with the American Booksellers Association, was such a resounding success that Candlewick announced that it will sponsor it again next summer. Continue reading at Publishers Weekly

[ Publishers Weekly | 2012-08-09 00:00:00 UTC ]
More news stories like this |


Schnittman: in-house expertise 'unnecessary' for alternative content

Hachette Book Group USA sales and marketing chief Evan Schnittman has said publishers need to... Continue reading at The Bookseller

[ The Bookseller | 2012-08-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #in-house expertise


Spalding success for Amazon

Amazon UK has announced another self-published author has sold well though its retail site,... Continue reading at The Bookseller

[ The Bookseller | 2012-07-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #amazon uk #self-published author


Penguin declares Day its 'new erotic brand sensation'

Penguin has announced UK trade sales of 50,000 paperbacks of Sylvia Day's Bared to You,... Continue reading at The Bookseller

[ The Bookseller | 2012-07-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #sylvia day


Google's Nexus 7 Tablet Will Lack Some Content In UK

News updates all day from Fast Company.One of the advantages that Google's Nexus 7 tablet may have over its Amazon rival the Kindle Fire is that Google wants to push it out internationally sooner, whereas Amazon is overly US-centric now. But it's emerged that when the Nexus hits British shores,... Continue reading at Fast Company

[ Fast Company | 2012-07-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #fast company #kindle fire #itunes store


Cross-industry partnerships 'the future' after Love Charing Cross Road success

Foyles and Blackwell bookshops have reported sales and footfall increases following their... Continue reading at The Bookseller

[ The Bookseller | 2012-07-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #reported sales


M&B seeks Shades success with ebook shorts

Romance specialist Mills & Boon is to resissue 12 backlist titles as digital shorts with new... Continue reading at The Bookseller

[ The Bookseller | 2012-07-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital shorts


Headline buys Jo Brand book on middle age

Headline has acquired a new book by comedian and actress Jo Brand, described as "the... Continue reading at The Bookseller

[ The Bookseller | 2012-06-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #middle age


Google Opens Android Mag Newsstand, Brands Rush In

Magazines have embraced the iPad but generally dissed the Google Android OS. Google wants to change that will the opening of Magazines on Google Play. With scores of titles across many of the major publishing houses on tap for this launch, the sectio ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2012-06-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #google play


E-book library borrowing rate is low, Pew survey finds

E-book readers have been relatively slow to borrow digital works from the library, deterred by a limited selection and by not even knowing whether their local branch offers e-releases, according to a new study. Continue reading at Los Angeles Times

[ Los Angeles Times | 2012-06-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #e-book readers


Penguin Children's UK acquires tween brand

Penguin Children's UK has acquired intellectual property rights in a new 7+ tween brand, and... Continue reading at The Bookseller

[ The Bookseller | 2012-06-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #penguin children


A Sports Aggregator Finds a Home: Gannett Buys Quickish

The folks at Gannett, the newspaper publisher best known as the people who bring you USA Today, also want to be known for online sports. Here’s another move in that direction: The company’s USA Today Sports Media Group has acquire ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2012-06-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #usa today


Review: Finding oneself in 'Elsewhere, California'

Dana Johnson's first novel explores the space between reinvention and ruin through the eyes of the child of African Americans who migrated from the South to L.A.Elsewhere, California Continue reading at Los Angeles Times

[ Los Angeles Times | 2012-06-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #african americans


Bonnier launches Europe acquisitions company

Bonnier has launched a new company, Bonnier Books New Markets, to focus on strategic acquisitions... Continue reading at The Bookseller

[ The Bookseller | 2012-06-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #bonnier books


4 Ways Publishers are Using TinyPass for Paid Content

When Google gave up on its One Pass paid content system last month, RR Donnelley’s Press+ strengthened its standing as the paid content platform of choice for a growing number of news publishers. However, with audience revenue models evolvi ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2012-05-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #paid content #growing number #news publishers


HuffPo to help brands make their own sites

The Huffington Post is expanding the way it works with brands in an effort to cash in on the popular brand-as-publisher trend, Ad Age has learned. The company, part of AOL, has been talking to ad agencies and marketers about helping them build websites for brands and subsequently aiding in... Continue reading at Crains New York

[ Crains New York | 2012-05-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #search engines #gawker media #media companies #speak directly


Eason to launch own-brand e-reader

Eason is soon to launch an own-branded e-reader, the Irish Independent reports. A spokesman for... Continue reading at The Bookseller

[ The Bookseller | 2012-05-23 00:00:00 UTC ]
More news stories like this |


New York books find foreign audience

TV shows and Hollywood blockbusters aren't America's only cultural exports. The book industry is also expanding overseas, according to a report released Friday by the Association of American Publishers that looks at book exports for the first time. Exports by U.S. publishers, which are dominated... Continue reading at Crains New York

[ Crains New York | 2012-05-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #greater number #smart phones #authors found #pop culture #business books


Original Content: The Good, the Bad and the Ugly

Digs, Meredith Video Studios  DIY-centric programs like Ready, Set, Celebrate (instructions for throwing offbeat soirees like a “We Hate the Kardashians Party”), Craft and Burn (a sort-of-scripted series about a destructive crafting habit) and Extreme Craft Challenge (ever wondered how to... Continue reading at AdWeek

[ AdWeek | 2012-05-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #wasting time