New York books find foreign audience

TV shows and Hollywood blockbusters aren't America's only cultural exports. The book industry is also expanding overseas, according to a report released Friday by the Association of American Publishers that looks at book exports for the first time. Exports by U.S. publishers, which are dominated by the big six New York houses, rose 7% in 2011 over the prior year to $357 million. That included $22 million in ebooks purchased overseas—a 333% spike—and $336 million in print books, a bump of 2%. Continental Europe made up the biggest market, with sales of $83 million, up 15%. The United Kingdom was second, with $64 million in sales, up 23%, followed by Latin America, which was up 15% to $17 million. The report attributed the growth to the spread of online booksellers and the international emergence of ebooks in 2009. Historically, foreign distributors, particularly in non-English language countries, offered only 5% to 10% of U.S. publishers' English-language titles. "It's both a greater number of iPads and smart phones, and Amazon moving into a greater number of countries," said Lorraine Shanley, president of Market Partners International, a publishing consulting firm. Foreign audiences are often attracted to the original U.S. edition, the report's authors found. Particularly popular were pop culture and business books, as well as children's and young adult books in countries where readers are keen to learn English. "English language education has reached into increasingly... Continue reading at 'Crains New York'

[ Crains New York | 2012-05-19 00:00:00 UTC ]
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