How Bonnier is Finding Success with Branded Content

Amid a declining demand for display advertising and a rise in the use of ad blockers, many publishers turned to Continue reading at 'Editor & Publisher'

[ Editor & Publisher | 2019-12-20 16:09:39 UTC ]
News tagged with: #finding success #branded content #display advertising #ad blockers #bonnier

Other Publishing stories related to: 'How Bonnier is Finding Success with Branded Content'


Bonnier to expand into India

Children's publisher Bonnier is planning to expand into India, with its trading operation in... Continue reading at The Bookseller

[ The Bookseller | 2012-02-27 00:00:00 UTC ]
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Nokia announces Nokia Reading at MWC 2012, brings content together, makes it available offline

Among the many goodies Nokia unveiled in its presser at MWC 2012 is a new hub for consuming your favorite written content. Called Nokia Reading, it brings your news feeds, ebooks, and audio books together in a unified, digital magazine-like format that can be accessed on- or offline. The app... Continue reading at Engadget

[ Engadget | 2012-02-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #news feeds #audio books #breaking news #live tile


The Knot Expands Partnership with Teleflora Through Advertising, Custom Content

Bridal publication The Knot renewed its bridal program with floral delivery service Teleflora after a successful campaign debut in 2011. Continue reading at Folio Magazine

[ Folio Magazine | 2012-02-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #custom content


Bonnier releases Ibrahimović app

Bonnier’s Swedish arm R&D has released an interactive app for the iPad of AC Milan... Continue reading at The Bookseller

[ The Bookseller | 2012-02-17 00:00:00 UTC ]
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ALM Relaunches Better Buildings Brand with a National Supplement

ALM is resurrecting its Better Buildings brand, a tri-state area building management magazine which debuted in 1981 and shuttered in the mid 1990s, with the launch of a national, quarterly supplement of the same name, to be distributed along with its Real Estate Forum magazine. Continue reading at Folio Magazine

[ Folio Magazine | 2012-02-07 00:00:00 UTC ]
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B&N expands international content team

Barnes & Noble has grown its international content team, as the US bookseller seeks to... Continue reading at The Bookseller

[ The Bookseller | 2012-01-31 00:00:00 UTC ]
More news stories like this | News stories tagged with: #barnes noble


Bonnier's Autumn acquires 'Olly The Little White Van'

Autumn Publishing has acquired the UK rights for 12 books based on CiTV character Olly The Little... Continue reading at The Bookseller

[ The Bookseller | 2012-01-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #uk rights


National Geographic to Launch Content Archive for Library Use

National Geographic will debut its version of the content archive this spring. Positioned as a resource for libraries and researchers, the National Geographic Magazine Archive will includes every issue of the publication from 1888 to 1994 (such as the June 1985 issue, pictured). Continue reading at Folio Magazine

[ Folio Magazine | 2012-01-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #national geographic


Atlantic Media Taps Editor-in-Chief for New Global Business Brand

The Atlantic Media Company names Kevin Delaney as editor-in-chief of its still untitled digital global business brand. Delaney brings over a decade of experience at The Wall Street Journal to this developing role. Continue reading at Folio Magazine

[ Folio Magazine | 2012-01-20 00:00:00 UTC ]
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Hardie Grant to find out Why You're Not Married

Hardie Grant UK has acquired a relationship guide by Huffington Post writer Tracy Macmillan. UK... Continue reading at The Bookseller

[ The Bookseller | 2012-01-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #hardie grant


HUP Finds Logo for New Line Via Contest

In September, Harvard University Press tried something a little different. That month the scholarly press announced it was holding an open search for the design of its forthcoming book series featuring English translations of works in various Indian languages. HUP has now found a logo and look... Continue reading at Publishers Weekly

[ Publishers Weekly | 2012-01-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #indian languages


Ladies’ Home Journal to Move to Reader-Produced Content Model

In a new twist on the user generated content model, Meredith’s Ladies’ Home Journal is turning over editorial reins to its readers. As of its March issue, almost every story featured in the magazine will include some audience contribution. Continue reading at Folio Magazine

[ Folio Magazine | 2012-01-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #home journal #march issue


'Runaway success' of The Etymologicon outstrips supply for indies

Icon Books has apologised to indie booksellers who could not get copies of The Etymologicon in... Continue reading at The Bookseller

[ The Bookseller | 2012-01-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #runaway success #icon books #indie booksellers


Bonnier moves Weldon Owen to London

Weldon Owen, the children's illustrated reference publisher owned by Bonnier Publishing, will... Continue reading at The Bookseller

[ The Bookseller | 2011-12-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #weldon owen #bonnier publishing


Launching (and Maintaining) a Successful E-Commerce Platform

As the e-commerce craze gets hotter, publishers looking to get into the game are faced with many questions. Some of these include how the business model of the e-commerce operation will operate; how it integrates seamlessly into editorial while avoiding advertising influence; and perhaps most... Continue reading at Folio Magazine

[ Folio Magazine | 2011-12-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #e-commerce craze #business model #e-commerce operation


Content Licensing: Making It Work for You

The term “content licensing” is an ambiguous one, especially among publishers. Some consider reprints and e-prints to be a full-fledged content licensing operation; while others leasing out logos and awards for third-party use count it as their content licensing service. Continue reading at Folio Magazine

[ Folio Magazine | 2011-12-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #content licensing


B-to-B Content Syndication Network NetLine Acquires 123LinkIt.com

B-to-b content syndication network NetLine Corporation acquires content monetization firm 123LinkIt.com. Continue reading at Folio Magazine

[ Folio Magazine | 2011-12-08 00:00:00 UTC ]
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Bonnier Corp. Buys Four Hunting Expos from Target Communications

Bonnier Corporation, publisher of magazines including Field & Stream and Outdoor Life, has purchased four hunting expos from Mequon, Wisconsin-based Target Communications for an undisclosed sum. Continue reading at Folio Magazine

[ Folio Magazine | 2011-12-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #bonnier corp #bonnier corporation


Online-only News Brands Garner More “Buzz” than Print-Affiliated Counterparts

Online-only news sites received more—and more positive—online “buzz” than their print-affiliated counterparts in 2011, according to a data-mining tool developed by digital marketing agency Zeta Interactive. Continue reading at Folio Magazine

[ Folio Magazine | 2011-12-02 00:00:00 UTC ]
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Melville House Finds Hit for the 99%

Although the staff at Melville House originally envisioned David Graeber’s new book as a short work on the economy, it just kept growing until Debt: The First 5,000 Years, a now 550-page comprehensive work on the impact of financial issues on people, was eventually published this past summer.... Continue reading at Publishers Weekly

[ Publishers Weekly | 2011-12-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #short work #financial issues #past summer #melville house