For the longest time, marketers believed that bigger was better. Bigger ad formats, bigger ad sizes and bigger animations drove ever-larger and more intrusive ad design. That is, until ad blockers arrived on the scene. Now consumers are protesting and showing their dissatisfaction by using ad-blocking software.People grew familiar with the concept of ad blockers and the ethical debate surrounding the issue as the software slowly spread across desktops. But ad blockers received a huge boost in profile and became a critical issue in mobile just a few weeks ago, when Apple included support for mobile ad blockers in iOS 9.While European publishers and broadcasters attempt to battle ad blockers in court, there's much that can be done within the advertising industry to meet the needs of consumers who crave a better digital experience, ads and all. Ad design in particular is evolving to meet the needs of a generation of cross-screen consumers with little incentive to block ads, given the right type of ad experience. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2015-10-22 00:00:00 UTC ]
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Penguin Random House UK has revealed the nine winners of the 2019 Student Design Award, following a record-breaking number of 2,313 entries. Continue reading at The Bookseller
[ The Bookseller | 2019-06-20 05:29:44 UTC ]
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Two years ago, Uber filed a multimillion-dollar lawsuit against its agency partner Fetch, accusing it of running fraudulent ads. Now it looks as if the ride-hailing giant is taking the legal battle further down the supply chain. According to court documents unsealed this week, the recently IPO'd... Continue reading at AdWeek
[ AdWeek | 2019-06-19 20:45:09 UTC ]
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Last September, my Instagram feed was filled with this collage of beautiful black women on the covers of various print media outlets. However, I immediately noticed a clear and apparent flaw: Only one of the magazines were actually owned and run by a person of color (Essence). The rest, contrary... Continue reading at AdWeek
[ AdWeek | 2019-06-19 16:15:54 UTC ]
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Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing on your Alexa device; sign up here. What people are talking about today It’s Day 3 of Cannes Lions, the halfway point. For those missing out on... Continue reading at Advertising Age
[ Advertising Age | 2019-06-19 10:00:00 UTC ]
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Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing on your Alexa device; sign up here. What people are talking about today It’s Cannes Lions time. If you’re on the French Riviera for the ad... Continue reading at Advertising Age
[ Advertising Age | 2019-06-17 10:00:00 UTC ]
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It’s a parlor game as old as the Cannes International Festival of Creativity itself—guessing which campaigns will nab the gold at the industry’s highest-profile and most important creative showcase. So we decided to ... just do it. Ad Age surveyed top creatives for their predictions on which... Continue reading at Advertising Age
[ Advertising Age | 2019-06-11 07:00:00 UTC ]
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There’s a difference between a publisher and a trashy ad stream – but the digital media industry still hasn’t defined what it is. One thing is clear: It all comes down to quality content. The post How quality content separates publishers from ad streams appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2019-06-11 04:03:29 UTC ]
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Having Zambonied the St. Louis Blues on their home ice by a score of 5-1, the Boston Bruins on Sunday night ensured that the 2019 Stanley Cup Final will go the full seven games. And while hockey fans are happy to see the season get extended by another three regulation periods, NBC is downright... Continue reading at Advertising Age
[ Advertising Age | 2019-06-10 21:23:47 UTC ]
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A New York man who fled to Ecuador after allegedly trying to defraud Mark Zuckerberg will not be extradited to the US, Reuters reports. Continue reading at Engadget
[ Engadget | 2019-06-10 12:05:00 UTC ]
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Facebook is rolling out its Canadian political ad registry today with a low-tech twist — a bid to prevent people based outside of Canada from running ads in the upcoming federal election. Continue reading at CBC
[ CBC | 2019-06-10 08:00:00 UTC ]
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The Globe and Mail is the new home to the Facebook Political Ad Collector, a browser extension that ProPublica built and Continue reading at Editor & Publisher
[ Editor & Publisher | 2019-06-07 18:45:03 UTC ]
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The European Court of Justice (ECJ) will hear a landmark privacy case regarding the transfer of EU citizens’ data to Continue reading at Editor & Publisher
[ Editor & Publisher | 2019-05-31 19:45:54 UTC ]
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Facebook introduced ads for Stories last September and, while the social network and some of its advertisers are bullish on the option, the jury remains out among the ad community in general. Over 500 million people are using Stories on Facebook, Messenger, Instagram and WhatsApp (where the... Continue reading at AdWeek
[ AdWeek | 2019-05-31 19:45:16 UTC ]
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Amazon has agreed to acquire the ad server business of Sizmek, a move which will have significant implications for both marketers and Google. Although terms of the deal were not disclosed, one person whose company was also bidding on Sizmek’s ad server believes the company was seeking about $30... Continue reading at Advertising Age
[ Advertising Age | 2019-05-31 15:26:13 UTC ]
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Google and Facebook command more than 60% of online adspend, Ofcom figures show. Continue reading at Media Week
[ Media Week | 2019-05-31 08:06:09 UTC ]
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Go buy literally any other seltzer product instead. Remember a year or so ago when everyone was talking about La Croix sparkling water as if it was some amazing new beverage? What began as a Midwestern attempt at something the Northeast has long mastered was suddenly available in every bodega.... Continue reading at Fast Company
[ Fast Company | 2019-05-30 11:44:08 UTC ]
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At the center of the TV industry’s audience targeting efforts is OpenAP, which will roll out a marketplace for advertisers to buy targeted TV and digital video ads. The post ‘Linear cannot exist by itself’: OpenAP wants to help TV ad sellers contend with Google, Facebook appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2019-05-30 04:01:33 UTC ]
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The legacy magazine publisher, which has been giving advertisers more opportunities to communicate directly with its audience, extends the strategy to its social channels. The post Hearst Magazines launches new ad unit that will send people product samples appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2019-05-30 04:00:01 UTC ]
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Platform is also introducing more transparency for advertisers on how effectively their creative is being used. Continue reading at Media Week
[ Media Week | 2019-05-29 15:49:28 UTC ]
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Several federal government departments — including the Canada Border Services Agency, the Correctional Service of Canada and the RCMP — have restricted who can see their job ads on Facebook by age, which could violate Canadian human rights law. ... Continue reading at CBC
[ CBC | 2019-05-29 08:00:00 UTC ]
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