La Croix sales plummet as it becomes another failed experiment in hipster design

Go buy literally any other seltzer product instead. Remember a year or so ago when everyone was talking about La Croix sparkling water as if it was some amazing new beverage? What began as a Midwestern attempt at something the Northeast has long mastered was suddenly available in every bodega. Endless articles were written about how La Croix was the hot drink du jour—and, indeed, it was only du jour. Sales of National Beverage Corp are reportedly in a “free fall,” writes Bloomberg.Read Full Story Continue reading at 'Fast Company'

[ Fast Company | 2019-05-30 11:44:08 UTC ]

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Can the iconic brand rediscover what made it a cultural phenomenon and financial success in the 1990s? In 1990, when I was in first grade, a children’s book author named Valerie Tripp visited my school. She was there to talk about a new series she had written for a four-year-old startup... Continue reading at Fast Company

[ Fast Company | 2019-12-17 07:00:46 UTC ]
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La Croix sales plummet as it becomes another failed experiment in hipster design

Go buy literally any other seltzer product instead. Remember a year or so ago when everyone was talking about La Croix sparkling water as if it was some amazing new beverage? What began as a Midwestern attempt at something the Northeast has long mastered was suddenly available in every bodega.... Continue reading at Fast Company

[ Fast Company | 2019-05-30 11:44:08 UTC ]
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Facebook is basically done growing in the U.S., Canada, and Europe

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Russian Gov’t Offers Support for Bookstores

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[ Publishing Perspectives | 2015-06-30 00:00:00 UTC ]
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Russian Government Targets $100m at Book Industry in Crisis

With 20% of Russia's bookstores having closed and book sales in free fall, the government is investing $100m to promote reading and change in the industry. Continue reading at Publishing Perspectives

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