More details emerged Thursday on the subscription-based news product announced by Facebook head of news partnerships Campbell Brown earlier this month. Brown said at the Digital Publishing Innovation Summit in New York earlier this month that the social network would begin testing a subscription-based news product in October, which will direct users to publishers' homepages... Continue reading at 'AdWeek'
[ AdWeek | 2017-07-28 00:00:00 UTC ]
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#facebook head
#begin testing
Some social-centric publishers saw double-digit drops in their Facebook referral traffic last month, with some suspecting that this is the flip side of Facebook's pushing Instant Articles (and video) into people’s news feeds. Those initiatives are designed to keep people in Facebook's app, but... Continue reading at Digiday
[ Digiday | 2016-04-08 00:00:00 UTC ]
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An Iowa bookstore prepares for its grand opening; a currently unnamed bookstore/café is in the works in Maryland; and a Virginia bookstore could lose its lease. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-04-07 00:00:00 UTC ]
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Facebook has created a video hub that will roll out in the coming weeks for its flagship mobile app. According to a TechCrunch story, a button for the hub will receive prominent placement in the Facebook app and often highlight live video—though it will offer recorded clips as well. ... Continue reading at AdWeek
[ AdWeek | 2016-04-06 00:00:00 UTC ]
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#engagement metrics
#twitter-owned periscope
#mark zuckerberg
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#big shift
A Washington, D.C., bookstore changes up its café; Poetry Madness in Portland; and a Brooklyn store faces closure. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-04-06 00:00:00 UTC ]
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Facebook is rolling out a bunch of new live video features, including a video section that will prioritize live content above on-demand videos. Publishers like Business Insider and The Washington Post expect the new features to grow viewership on the platform. And with a dedicated section, clear... Continue reading at Digiday
[ Digiday | 2016-04-06 00:00:00 UTC ]
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#post watch
#video section
#business insider
#dedicated section
#publishing directly
Is it satire? Reverse psychology? Who knows? Aly’s allies rally round The Project co-host on Twitter, but News Corp’s list isn’t worth their hashtagged outrageNews Corp appears to have failed to convince Australians why Waleed Aly – The Project host, first-time Gold Logie nominee, long-time... Continue reading at The Guardian
[ The Guardian | 2016-04-06 00:00:00 UTC ]
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Chatbots have intrigued digital and old-school publishers, recognizing the growing audience on messaging apps, but they open a whole new set of complexities. For one: How do you build a useful bot that won’t go rogue, taint a publisher’s credibility? The Washington Post is one of many big-name... Continue reading at Digiday
[ Digiday | 2016-04-05 00:00:00 UTC ]
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#growing audience
#messaging apps
#f8 conference
A San Francisco store bounces back; a Cincinnati store marks its 40th birthday; and a fire temporarily closes a California shop. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-04-05 00:00:00 UTC ]
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#bookstore news
#40th birthday
Social media, once considered the side door to a publisher's site, is rapidly becoming the primary entry point for new readers. These readers move in and out of content differently than traditional web site visitors. Social visitors are new, they’re likely to stay that way, and even if they... Continue reading at Digiday
[ Digiday | 2016-04-01 00:00:00 UTC ]
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#distributed platforms
#google amp
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A new bookstore is about to be constructed in Illinois, a store in the Berkshires marks its first 40 years under one owner, and a memorial is scheduled for a former Pennsylvania bookseller. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-04-01 00:00:00 UTC ]
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From a user's perspective, Facebook Instant Articles are a no-brainer. Just tap the relevant link in your News Feed and the piece is visible immediately. Brilliant. For publishers, however, the feature is a little more complicated. There's a trade-of... Continue reading at Engadget
[ Engadget | 2016-03-31 00:00:00 UTC ]
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Marketers interested in buying targeted video advertising on Facebook and Instagram based on television viewership and publisher data can now do so through TubeMogul, a programmatic advertising platform. Emeryville, Calif.-based TubeMogul's new integration with Facebook allows a brand to hit a... Continue reading at AdWeek
[ AdWeek | 2016-03-31 00:00:00 UTC ]
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#marketing budget
#publisher side
Facebook and KLM revealed Wednesday that the airline's customers can get flight confirmation, access boarding passes, receive check-in reminders and view flight status updates via Facebook Messenger. Through April 20, users of KLM's service on Facebook Messenger will have a chance to win two... Continue reading at AdWeek
[ AdWeek | 2016-03-31 00:00:00 UTC ]
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#messaging app
#marketing world
#managing partner
The Atlantic was an "alpha" partner for Facebook's Instant Articles program. It is now pushing 98 percent of its new content to Facebook. Kim Lau, vp and gm of The Atlantic, said the results are mixed. It hasn't seen a negative impact, but it hasn't seen a giant benefit, either. One outstanding... Continue reading at Digiday
[ Digiday | 2016-03-31 00:00:00 UTC ]
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#negative impact
A California bookstore preps for its opening; a Michigan store turns one; two New Jersey booksellers announce plans to close. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-03-30 00:00:00 UTC ]
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#bookstore news
One gripe publishers have had about fast-loading Facebook Instant Articles is that it’s hard to monetize, especially with native advertising. Publishers will soon have greater ability to run native ads there, though, as ad tech company Polar is extending support for its platform to Instant... Continue reading at Digiday
[ Digiday | 2016-03-29 00:00:00 UTC ]
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#native ads
#native advertising
#huffington post
A new bookstore is coming to South Carolina; stores in California and North Carolina are relocating; and a store in Maine is changing hands. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-03-28 00:00:00 UTC ]
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#south carolina
#north carolina
#changing hands
Facebook has developed a technology that will allow publishers to broadcast TV-quality live video on the platform, according to sources. Whereas before Facebook live video only required a smartphone or tablet to record content, now top publishers like TV networks will be able to stream content... Continue reading at Digiday
[ Digiday | 2016-03-25 00:00:00 UTC ]
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#facebook appeared
#top publishers
#tv networks
Louisiana to start collecting online sales tax; Jeff Kinney's Massachusetts store wins design awards; and NPR's Morning Edition to be broadcast from an Illinois bookstore. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-03-25 00:00:00 UTC ]
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#jeff kinney
#morning edition
French publisher Libération has gone all in on Facebook Instant Articles, publishing all 150 daily articles to the platform, according to Libération's head of digital, Xavier Grangier. Since January it has found time spent on articles has increased 33 percent to over four minutes, according to... Continue reading at Digiday
[ Digiday | 2016-03-23 00:00:00 UTC ]
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#time spent
#facebook users
#facebook fans