Hearst Magazines is launching a supplement to Marie Claire magazine today in an attempt to drive interest and attract new and younger demographics of readers. The 72-page November supplement, entitled Marie Claire @Work, will roll out with 100,000 issues on newsstands. Continue reading at 'Folio Magazine'
[ Folio Magazine | 2011-10-26 00:00:00 UTC ]
News tagged with:
#hearst magazines
Check out these seven digital marketing stats that caught our eye during the last few days. 1. Brands on bots After offering chatbots for only a few months, Kik said on Thursday that its app has already facilitated nearly 2 billion messages with brands, entertainment companies and publishers... Continue reading at AdWeek
[ AdWeek | 2016-08-05 00:00:00 UTC ]
More news stories like this |
A new book chronicles the kidnapping of Patty Hearst and its stunning aftermath. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2016-08-03 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#book chronicles
Independent publisher Dead Ink Books is to publish a book of essays written by working class authors in a bid to "challenge preconceptions" following the "messy" EU referendum vote. Continue reading at The Bookseller
[ The Bookseller | 2016-08-03 00:00:00 UTC ]
More news stories like this |
Hodder & Stoughton is reissuing The Wind off the Small Isles, a "lost" novella by Mary Stewart, known for her gothic romantic thrillers and historical novels. Continue reading at The Bookseller
[ The Bookseller | 2016-07-30 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#hodder stoughton
#historical novels
Facebook has updated its app-install ads to allow developers to select targeted audiences based on which users will most likely use an app and not just install and forget about it. The product, App Event Optimization, will allow advertisers to select from among 14 user actions that might... Continue reading at AdWeek
[ AdWeek | 2016-07-18 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#app-install ads
#small number
#created equal
#campaigns running
#in-app purchases
Reviews editor Seth Satterlee recommends 'Pond' by Claire-Louise Bennett, featuring an unnamed, slightly unhinged narrator who has sheltered herself into a cottage in the countryside. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-07-15 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#claire-louise bennett
American author Mary Gaitskill talks to Alice O'Keeffe about her third novel, The Mare (Serpent's Tail), which may change her relatively unknown status in the UK. Continue reading at The Bookseller
[ The Bookseller | 2016-07-07 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#mary gaitskill
Ad tech is mired in a mid-life crisis. In May we dug deep on the issue at the Digiday Programmatic Summit in New Orleans. We gathered brands, publishers and agencies to discuss the challenges and opportunity facing them as ad tech evolves. Now you can listen to highlights from that conference... Continue reading at Digiday
[ Digiday | 2016-06-30 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#ad tech
Publishers and advertisers miss out when they only market to LGBTQ communities in June. The post Reach Beyond Pride Month with LGBTQ Audiences appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2016-06-29 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#post reach
Mary Roach’s books come marinated in bodily fluids and infused with noxious vapors; you feel like you should be wearing rubber gloves to turn the pages. She’s unflinchingly ready to explicitly describe things we’re inclined to be squeamish about, and in her latest book, “Grunt: The Curious... Continue reading at Los Angeles Times
[ Los Angeles Times | 2016-06-24 00:00:00 UTC ]
More news stories like this |
For the past two years, Hearst has been quietly developing its own hit predictor. Called Buzzing@Hearst, the analytics-driven platform analyzes thousands of articles across Hearst's vast array of properties, from newspapers and magazines to local TV stations, to determine which articles are... Continue reading at AdWeek
[ AdWeek | 2016-06-22 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#individual parts
#full potential
#media companies
#large portion
#ad dollars
The "Interest-Driven Network" rolls out TagTopic marketplace in a bid to upend mobile media. The post HI-FI Wants to Help Publishers Regain Control of their Mobile Audiences appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2016-06-21 00:00:00 UTC ]
More news stories like this |
brightcove.createExperiences(); CANNES, France—Hearst Magazines president, marketing and publishing director Michael Clinton says there is no place like Cannes Lions for running into old media friends, advertising clients—and potential clients. When asked if deals actually... Continue reading at AdWeek
[ AdWeek | 2016-06-21 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#cannes lions
#conduct business
#potential clients
Spire will combine the publisher's first-party data with 1010data's consumer purchase data to optimize real-time campaigns. The post Condé Nast Launches New Audience Data Platform, Condé Nast Spire appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2016-06-20 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#first-party data
Following Edwards' departure, David Carey announces restructuring of Hearst Magazines to follow global strategy. The post Duncan Edwards Steps Down as CEO of Hearst Magazines International appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2016-06-15 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#hearst magazines
Quartz appoints VP global marketing, USAToday and Salon.com editors-in-chief leave, and more... The post Hearst Magazines Appoints VP, Consumer Engagement | People on the Move – 6.15.16 appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2016-06-15 00:00:00 UTC ]
More news stories like this |
Robert Kirkman on the enduring attraction of zombies, why exorcism fascinates - and how he doesn’t let social media chatter drive him crazy There’s one thing that might surprise fans of Walking Dead creator Robert Kirkman, the comic book author and TV series writer and producer whose apocalyptic... Continue reading at The Guardian
[ The Guardian | 2016-06-05 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#walking dead
#supernatural thriller
#series based
Sylvia Day’s One With You (Michael Joseph) has easily romped to the top of The Bookseller’s April E-Book Ranking, outselling the second-placed title by a factor of over four to one. Continue reading at The Bookseller
[ The Bookseller | 2016-06-04 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#sylvia day
#michael joseph
As the population of people using ad blocking software has grown, publishers are increasingly recognizing that they have to find a way to address those people a different way. Digital Content Next, a trade group for premium publishers, has shared recommendations, which came out of meetings with... Continue reading at Digiday
[ Digiday | 2016-05-23 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#premium publishers
#digital content
#trade group
#user experience
#growing audience
#jason kint
Playboy showed off its new, fully-clothed self during its first-ever NewFronts presentation Friday afternoon at New York's Skylight Modern. "This is the most exciting and complex brand transformation of my career," said CEO Scott Flanders kicking off the 30-minute presentation. He added that... Continue reading at AdWeek
[ AdWeek | 2016-05-13 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#ve made
#deputy editor
#paying dividends
#year earlier