Hearst Uses Marie Claire @Work to Grab Younger Audiences

Hearst Magazines is launching a supplement to Marie Claire magazine today in an attempt to drive interest and attract new and younger demographics of readers. The 72-page November supplement, entitled Marie Claire @Work, will roll out with 100,000 issues on newsstands. Continue reading at 'Folio Magazine'

[ Folio Magazine | 2011-10-26 00:00:00 UTC ]
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Toolkit for Working Women to 4th Estate

HarperCollins imprint 4th Estate is to publish Little Black Book: A Toolkit for Working Women by Otegha Uwagba. Continue reading at The Bookseller

[ The Bookseller | 2016-12-15 00:00:00 UTC ]
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Hearst to Launch Another Celebrity Print Title

The Pioneer Woman magazine puts Food Network host Ree Drummond on the newsstand. The post Hearst to Launch Another Celebrity Print Title appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2016-12-09 00:00:00 UTC ]
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Award-winning romantic novelist Claire Lorrimer dies

Romance novelist Patricia Robins – who wrote under the penname Claire Lorrimer – has died aged 95. Continue reading at The Bookseller

[ The Bookseller | 2016-12-09 00:00:00 UTC ]
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Are small publishers doing all the hard work for the big ones?

These days, it is minimally staffed and funded firms who invest in new authors. The giants avoid such risk, only picking the writers once their names are madePaul McVeigh and Kirsty Logan are authors you may have heard of. Both of their debuts were published by Salt, an independent publisher.... Continue reading at The Guardian

[ The Guardian | 2016-12-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #book prize #rental heart #harvill secker #19th century #simon schuster #virginia woolf #random house


Hearst Is Launching a 10-Person Team Tasked With Building Voice-Activated Experiences

Good Housekeeping's December issue Hearst may be a 129-year-old media company,  but even it's planning for a Jetsons-like future when news will be consumed through voice-controlled technology. The New York-based company has quietly launched a 10-person group called the Native and Emerging... Continue reading at AdWeek

[ AdWeek | 2016-12-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #machine learning #mobile app


Claire Messud Moves to Norton

Claire Messud, author of books including 'The Emperor’s Children' and 'The Woman Upstairs,' has moved to W. W. Norton & Company in a two-book deal. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-11-21 00:00:00 UTC ]
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4 Steps Toward Harnessing The Power of Your Audience Data

[Sponsored] The age of publishing atomization is upon us. In this era, anything and everything is niche. Audiences are smaller and more specific, content is more consumable, data is more meticulous The post 4 Steps Toward Harnessing The Power of Your Audience Data appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2016-11-18 00:00:00 UTC ]
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New Mary Berry cookbook to Ebury

Ebury Publishing imprint BBC Books will be publishing a new cookbook from TV personality Mary Berry in January. Continue reading at The Bookseller

[ The Bookseller | 2016-11-15 00:00:00 UTC ]
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Two key areas publishing can work on to promote ethnic diversity

Perminder Mann on the two key areas the industry should work on to promote ethnic diversity. Continue reading at The Bookseller

[ The Bookseller | 2016-11-04 00:00:00 UTC ]
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Universal’s Deal for Prince’s Song Rights May Bring a Wider Audience

Prince performing in 2013. Prince’s songwriting rights are being sold to the Universal Music Publishing Group for an undisclosed sum. Continue reading at The New York Times

[ The New York Times | 2016-11-03 00:00:00 UTC ]
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Business Insider Challenges Digital Traffic Measurement, Says Its Audience Is Far Higher Than ComScore's Estimate

Business Insider has become the latest large web publisher to challenge an influential arbiter of digital traffic. It is arguing that it has a monthly audience of 328 million people, more than triple the 100 million suggested by ComScore's domestic estimate of 51 million and Google Analytics'... Continue reading at Advertising Age

[ Advertising Age | 2016-10-31 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital traffic #distributing content #internet giants #growing frustration


A&E to Air Hearst-Branded Content on Its Networks, Advertisers in Tow

The TV-publisher love-affair isn't over yet. A&E Networks and Hearst Magazines Digital Media are partnering to run Hearst-produced branded videos on A&E's cable networks and digital properties.As part of the deal, marketers will be able to work with the digital divisions of Hearst... Continue reading at Advertising Age

[ Advertising Age | 2016-10-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital properties #hearst magazines #commercial breaks


Magazine Publishers Are Changing The Way They Work. But Will It Be Enough?

One truism of the media industry in 2016 is that there's seemingly no end to the restructurings and reorganizations that are swiftly remaking companies across the publishing landscape. That's particularly true for magazine companies, which are starting to acknowledge the reality that their... Continue reading at Advertising Age

[ Advertising Age | 2016-10-28 00:00:00 UTC ]
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Jailed Palestinian Poet's Work Gets New Life

As Ashraf Fayadh is in prison for heresy in Saudi Arabia, western readers can now read his poems in a new translated edition of his 2008 poetry collection. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-10-28 00:00:00 UTC ]
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Hearst Previews New Content and Sponsorship Opportunities at MagFront

When it comes time to woo potential advertisers, TV networks have their upfronts, digital publishers have their NewFronts and, for the past several years, Hearst Magazines has hosted an annual MagFront. On Tuesday, the company hosted its fourth MagFront presentation at Hearst Tower, previewing... Continue reading at AdWeek

[ AdWeek | 2016-10-27 00:00:00 UTC ]
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Hearst Acquires Aviation Service CAMP

The publisher dives deeper into information and data with latest purchase. The post Hearst Acquires Aviation Service CAMP appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2016-10-26 00:00:00 UTC ]
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Making Content Marketing Work For You

POP's Joe McCambley on what publishers large and small are missing. The post Making Content Marketing Work For You appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2016-10-26 00:00:00 UTC ]
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At Frankfurt Book Fair: Back to Work

Frankfurt Book Fair is off to a seriously toned start this week, Wednesday's morning events looking light on audience as trade industry players focused on work and meetings on their stands. The post At Frankfurt Book Fair: Back to Work appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2016-10-20 00:00:00 UTC ]
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Gollancz grabs late SFF great Gemmell

Orion imprint Gollancz has acquired a newly discovered crime novel by the late fantasy novelist David Gemmell. Continue reading at The Bookseller

[ The Bookseller | 2016-10-19 00:00:00 UTC ]
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Pinterest Is Working on a New 'Explore' Section for Publishers, Brands

Pinterest is building a new media channel for publishers and brands to create videos and multimedia posts, according to advertisers familiar with the plans.The Pinterest media section is similar in concept to how publishers work closely with Snapchat, Twitter, Facebook and Instagram, the... Continue reading at Advertising Age

[ Advertising Age | 2016-10-19 00:00:00 UTC ]
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