Hearst Uses Marie Claire @Work to Grab Younger Audiences

Hearst Magazines is launching a supplement to Marie Claire magazine today in an attempt to drive interest and attract new and younger demographics of readers. The 72-page November supplement, entitled Marie Claire @Work, will roll out with 100,000 issues on newsstands. Continue reading at 'Folio Magazine'

[ Folio Magazine | 2011-10-26 00:00:00 UTC ]
News tagged with: #hearst magazines

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Publishing Industry Salary Survey 2015: A Younger Workforce, Still Predominantly White

Our annual salary survey drew responses from a younger group than in years past, though the industry still is very white, with 89% of respondents reporting as caucasian. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-10-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #predominantly white #years past


Scribner snaps up most of Stephen King's body (of work)

Scribner has scooped up the rights to most of Stephen King's works, in every format you can imagine, the publisher announced Monday. The deal includes many of King's horror classics, including "Christine," "IT," "The Dead Zone," "Cujo," "Misery," "The Tommyknockers," "Firestarter" and "Dolores... Continue reading at Los Angeles Times

[ Los Angeles Times | 2015-10-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #stephen king #dead zone


‘They’re telling us how the Web should work': The publisher view of Google’s AMP

While AMP, Google is making a big push to speed up how fast publishers' content loads on mobile screens. That's good for Google, publishers and most of all readers. But others have reservations about the scheme, which they say ignores Google's role in slowing down sites through its own ad tech.... Continue reading at Digiday

[ Digiday | 2015-10-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #big push #mobile screens #ad tech #entire site


Why the soft-sell approach to ad blocking doesn’t work

It’s a growing problem for ad-supported publishers: How do you get people to stop using ad blocking software? Short of forcing them to see ads they don’t want to, many publishers including The Washington Post and Atlantic are trying to appeal to them with polite entreaties. But some say the soft... Continue reading at Digiday

[ Digiday | 2015-10-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #work appeared #soft-sell approach #growing problem #ad-supported publishers #publishers including


Why The Soft-Sell Approach to Ad Blocking Doesn't Work

It’s a growing problem for ad-supported publishers: How do you get people to stop using ad blocking software?   Short of forcing them to see ads they don’t want to, many publishers including The Washington Post, Atlantic and ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2015-10-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #soft-sell approach #growing problem #ad-supported publishers #publishers including


Check It Out with Andrew Richard Albanese: How To Make the Orphan Works Problem Worse

The U.S. Copyright Office is soliciting public comments on a massive 234-page report and legislative proposal dealing with one of copyright’s central problems—orphan works. But with a week left in the comment period, librarians and archivists—groups that once supported orphan works... Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-10-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #copyright office #week left


LBF, Working with Bologna, Moves to March for 2017

The London Book Fair will move to March for 2017. LBF, which in recent years has been scheduled in April, made the switch in order to avoid overlapping with Bologna, which also usually happens in April. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-10-02 00:00:00 UTC ]
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Editor’s Picks: 3 Reasons Why Magazine Marketers and Audience Development Pros Need To Be at the Folio: Show

As consumers scatter across an increasingly fractured media landscape, it’s getting harder to attract and keep them, let alone identify them. The post Editor’s Picks: 3 Reasons Why Magazine Marketers and Audience Development Pros Need To Be at the Folio: Show appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2015-09-30 00:00:00 UTC ]
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Cumulus Media Names Mary Berner CEO as Co-Founder Steps Down

Cumulus Media, the second-largest operator of U.S. radio stations behind IHeartMedia, replaced company co-founder Lew Dickey as CEO after an 84% drop in the stock price this year, naming longtime magazine publishing executive Mary Berner to replace him.Mr. Dickey will remain on the board as vice... Continue reading at Advertising Age

[ Advertising Age | 2015-09-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #stock price #vice chairman #magazine media #tv guide #conde nast #fairchild publications #online competitors


Hearst's Programmatic Ad Man Talks Cross-Device Attribution

Experience on the buy side and sell side of media brought David Katz to where he is today, running ad solutions at Hearst's Core Audience, the programmatic ad buying division of the publishing giant. The senior director of ad solutions works with hundreds of salespeople, arming them with data... Continue reading at Advertising Age

[ Advertising Age | 2015-09-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #core audience #publishing giant #senior director #media world


Hearst Invests $21 Million in Pop-Culture Network Complex Media

Hearst has made another bet on an emerging pop-culture brand, investing $21 million in Complex Media, a digital-media company that operates websites devoted to music, fashion, food and movies.Hearst, the publisher of Cosmopolitan and Esquire magazines, last year acquired a 25% stake in... Continue reading at Advertising Age

[ Advertising Age | 2015-09-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #statement tuesday #media companies #strong brands #cable networks


‘War Room’ Filmmakers Hope Their Book Will Inspire Audiences Beyond the Theaters

'War Room' continues to sweep box-office sales, and the film's creators, Alex and Stephen Kendrick, hope to keep up the momentum with their book, 'Battle Plan for Prayer.' Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-09-15 00:00:00 UTC ]
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A manifesto on working with authors

In his article, Those magnificent manifestos, The Bookseller editor Philip Jones reviews his call for the FutureBook audience to reflect on five years of digital "to challenge the customs we have begun to adopt." The response is so robust that I've extended our deadline for submissions of... Continue reading at The Bookseller

[ The Bookseller | 2015-09-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #magnificent manifestos #futurebook audience #robust thati #ve extended


T.D. Jakes's Daughter Recalls Pregnancy at 13 in Book Inspired by Mother Mary

Sarah Jakes, the daughter of The Potter’s Church founder T.D. Jakes who became pregnant at age 13, pairs the responsibilities of modern motherhood with teachings from the Mary, the mother of Jesus, in her new book "Dear Mary." Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-09-03 00:00:00 UTC ]
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Spoiler alert: this article says why Terry Pratchett review didn’t have a warning | Open door | Claire Armitstead

If we add an alert to one review, what about the others? Readers have different sensitivities; who is to say which details may spoil a book for any one of them?Readers hate spoilers, and one of the sacred duties of the literary editor is to make sure they don’t happen – or if they do, that... Continue reading at The Guardian

[ The Guardian | 2015-08-31 00:00:00 UTC ]
More news stories like this | News stories tagged with: #literary editor #terry pratchett


Joel Fort dies at 86; iconoclastic psychiatrist testified in Patty Hearst case

Joel Fort, an iconoclastic psychiatrist who was an early advocate for decriminalizing marijuana and who gave expert testimony on drugs and brainwashing in the Patty Hearst case and more than 300 other criminal trials, has died. He was 86. Continue reading at Los Angeles Times

[ Los Angeles Times | 2015-08-28 00:00:00 UTC ]
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Facebook is now working on its own digital assistant called M

Sounding like a character from a James Bond movie, M is Facebook's personal digital assistant. Ready to compete with the likes of Cortana, M will live inside Facebook Messenger and take artificial intelligence a step further. Rather than just helping you to find information or create calendar... Continue reading at Betanews

[ Betanews | 2015-08-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #artificial intelligence


How Does a Book Editor Work?

We’re posting transcripts of Working, Slate’s podcast about what people do all day, exclusively for Slate Plus members. What follows is the transcript for Season 3, Episode 6, in which Slate culture writer Aisha Harris talks to Jordan Pavlin, a book editor at Knopf, about how she identifies... Continue reading at Slate

[ Slate | 2015-08-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #book editor #jordan pavlin #bonus segment


How Twitter more than doubled its advertising audience

Twitter has revamped its mobile ad network to target up to 700 million consumers, more than double its own audience of 310 million users. The key to the larger reach is its ability to target lookalike users, ones who share characteristics with its core audience. Today, Twitter introduced new ad... Continue reading at Digiday

[ Digiday | 2015-08-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #larger reach #core audience #ad formats #publishing partners #promoted tweets #targeting capabilities


Facebook Is Working on a Twitter-Like App That Lets Publishers Send Mobile Breaking News Alerts to the Masses

Facebook is working on a stand-alone mobile news application that seems to be part of its Facebook for Business initiative.   This product, which sounds similar to Twitter, seems to be different from Facebook for Work, an initiative that wa ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2015-08-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #business initiative