HarperCollins is collaborating with graphic design company Design and Art Direction (D&AD) to find an emerging designer who will create a new brand identity for C S Lewis' The Chronicles of Narnia series. Continue reading at 'The Bookseller'
[ The Bookseller | 2020-10-29 10:43:11 UTC ]
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HarperCollins Canada president and CEO David Kent will leave the company at the end of the year following the decision to move fulfillment of HC Canada's titles in Canada to R.R. Donnelley. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-11-04 00:00:00 UTC ]
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HarperCollins and the BFI are collaborating to hold a virtual sci-fi festival on 15th and 16th November. The festival will take place as part of the BFI’s three month celebration of sci-fi, "Days of Fear and Wonder", which takes place at BFI Southbank and venues across the UK until... Continue reading at The Bookseller
[ The Bookseller | 2014-11-01 00:00:00 UTC ]
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Over the past two years Blurb has transitioned from small-scale custom publishing to a high-end, full service self-publishing operation. The post The Evolution of Blurb: Adding Distribution and Experts appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-10-30 00:00:00 UTC ]
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HarperCollins has launched a new series of international author podcasts, expanding its direct-to-consumer marketing approach. The series, HarperCollins Presents, is being released weekly on several sites, including iTunes, SoundCloud and Stitcher, in both the UK and US, featuring authors such... Continue reading at The Bookseller
[ The Bookseller | 2014-10-29 00:00:00 UTC ]
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The much-maligned and little-clicked banner ad is 20 years old. We talk with its creators about the glory days of online ad innovation.Contrary to lore, there was no "first" banner ad. When HotWired, Wired magazine's digital arm, launched 20 years ago, it did so with not one, but many, banner... Continue reading at Fast Company
[ Fast Company | 2014-10-27 00:00:00 UTC ]
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#digital arm
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HarperCollins has signed a six-figure deal for two novels by TV presenter Dawn O'Porter. Commercial women's fiction director Kimberley Young signed a deal for world rights in all languages with Adrian Sington at Sington & Co Ltd. The books will be O'Porter's first adult novels. She has... Continue reading at The Bookseller
[ The Bookseller | 2014-10-24 00:00:00 UTC ]
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#hc signs
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Just weeks after the Financial Times said it would begin selling digital ads based on the time for which they're exposed to readers, a new survey shows other digital publishers are growing bullish about the tactic. The survey, from Digital Content Next, found that 80% of "premium" publishers are... Continue reading at Advertising Age
[ Advertising Age | 2014-10-23 00:00:00 UTC ]
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#digital content
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HarperCollins has promoted Jaime Frost to the role of PR manager, working across the fiction department. Frost, previously PR executive, has been with the publisher for the past two yeas, working on campaigns for authors including Josephine Cox, Robin Hobb, Joe Abercrombie and Mhairi... Continue reading at The Bookseller
[ The Bookseller | 2014-10-22 00:00:00 UTC ]
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Harry Potter, The Gruffalo, and Horrid Henry are the top book brands for children, according to a report commissioned by the Licensing Industry Merchandisers’ Association (LIMA). The report—released at the Brand Licensing Europe (BLE) exhibition, held in London last week—found that books were... Continue reading at The Bookseller
[ The Bookseller | 2014-10-21 00:00:00 UTC ]
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Advertising Age today named Simon Dumenco its editorial director in charge of all editorial strategy and operations for its brands, including Ad Age, Creativity and Internet Week.Mr. Dumenco, a longtime Ad Age columnist and editor at large, takes on the role as Associate Publisher Abbey Klaassen... Continue reading at Advertising Age
[ Advertising Age | 2014-10-20 00:00:00 UTC ]
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#editorial strategy
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HarperCollins has acquired two celebrity biographies by Sean Smith, in a deal with Gordon Wise of Curtis Brown. Smith has previously written unauthorised biographies of celebrities such as Cheryl Fernandez-Versini and Robbie Williams, both published by Simon & Schuster. HarperCollins has... Continue reading at The Bookseller
[ The Bookseller | 2014-10-18 00:00:00 UTC ]
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#in-depth account
Simon Johnson is to leave HarperCollins UK after seven years with the business as its group managing director. Johnson is to leave on an unspecified date in the future after what HarperCollins said would be a “thorough handover”. An internal announcement was made this week by HarperCollins UK... Continue reading at The Bookseller
[ The Bookseller | 2014-10-17 00:00:00 UTC ]
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Premium publishers are pushing for ads to be measured on attention minutes -- or engaged time -- but there are real limitations to its adoption. The post Pageviews aren’t perfect, but ad buyers see flaws in attention measures appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2014-10-16 00:00:00 UTC ]
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Issuu, a digital distribution and reading platform, has launched a new iOS app and announced a partnership with national literacy organization Jumpstart. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-10-16 00:00:00 UTC ]
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Stacey Barney, senior editor at Penguin/Putnam Books for Young Readers, has been added to PW’s breakfast discussion on diversity in publishing set for October 16. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-10-15 00:00:00 UTC ]
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At some point, you've probably come across a post from Upworthy, the publisher known for its emotional stories that make readers feel pumped up about the world. While this tactic has been shown to work for editorial articles—and has drawn guest curators like George Takei and Michelle Obama—the... Continue reading at AdWeek
[ AdWeek | 2014-10-14 00:00:00 UTC ]
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#social shares
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If there's ever a case for the viral success of native video content, it's the partnership between Buzzfeed and Purina. The millennial-targeted publisher and the pet brand have worked together on several popular campaigns, including the Sad Cat Diary (17.4 million views), A Cat's Guide To... Continue reading at AdWeek
[ AdWeek | 2014-10-08 00:00:00 UTC ]
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If you’re like me, you might stroll past a local coffee shop or book store numerous times before you notice it’s there or go inside. Facebook thinks an ad might give that extra nudge.On Tuesday, the company began rolling out a new feature for local advertising that lets businesses target users... Continue reading at PC World
[ PC World | 2014-10-08 00:00:00 UTC ]
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A “like” on Facebook is worth a lot to advertisers there. Now it’s also worth something to advertisers in other mobile apps.Facebook’s having a coming-out party for its “audience network,” an ad network that lets existing advertisers on Facebook also have their ads placed in a large number of... Continue reading at PC World
[ PC World | 2014-10-07 00:00:00 UTC ]
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Facebook is taking the wraps off its mobile ad network after saying the early results helped lead to big gains for apps like Shazam and game makers like Glu Mobile, the developer behind Kim Kardashian: Hollywood. The company said today that the Facebook Audience Network is now open to all... Continue reading at AdWeek
[ AdWeek | 2014-10-07 00:00:00 UTC ]
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