Google's Acquisition Shows It's Hungry for More Digital Video Advertising

Google is buying a mDialog, a small player in the digital video ad space to add to the search giant's DoubleClick collection. Canada-based mDialog provides technology to major media companies such as broadcasters, who use it to serve ads against their shows wherever they run digitally—across screens. “We’re committed to offering more ways for publishers to monetize live, linear and on-demand video content across all screens,” Google said in a blog post announcing its mDialog acquisition. “While nothing’s changing for their customers immediately, over time we’ll work with the mDialog team to incorporate their technology and expertise into our DoubleClick product suite.” Google did not reveal what it paid for mDialog. Google has been focused on digital video advertising, recently launching a special market called Google Select Partners for online publishers to sell commercials against their content. Moving forward, mDialog serves ads to Xbox and Apple TV, television video on demand, smartphones, and a number of other connected devices. The company emphasizes addressability data, which identifies whether ads are targeted to the right consumer. It also has technology that can serve linear TV advertising, a growing area of interest, especially for broadcasters. Video ad serving is evolving online and via television, and more media companies are investing in automated platforms to buy and sell commercials across screens and devices. Such programmatic technology is... Continue reading at 'AdWeek'

[ AdWeek | 2014-06-19 00:00:00 UTC ]
News tagged with: #moving forward #apple tv #media companies

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Heartland 2019: A Small but Mighty Show

Heartland Fall Forum, held for the first time in Cleveland, received high marks from both exhibitors and booksellers, who described it as a highly productive gathering of publishers, booksellers, and authors. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-10-07 04:00:00 UTC ]
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Digital focus for Libraries Week as Bobby Seagull publishes manifesto

Libraries Week kicks off today with a focus on what the nation’s libraries are doing with digital technology. Continue reading at The Bookseller

[ The Bookseller | 2019-10-06 18:00:32 UTC ]
More news stories like this | News stories tagged with: #digital focus #libraries week #digital technology #libraries

Agency Brief: get into the weeds of the latest wins, hires and acquisitions

Judging by the dozens of cannabis pitches I receive weekly, weed—which is increasingly gaining recreational legal status across the U.S., despite the hundreds of thousands of people who continue to be arrested for it every year—is ripe for advertising opportunities. Here’s one standout cannabis... Continue reading at Advertising Age

[ Advertising Age | 2019-10-04 20:07:05 UTC ]
More news stories like this | News stories tagged with: #client services #digital content #publishers including #privately owned

Google pledges $10M to support businesses in underserved communities via libraries

Google has long been a philanthropic powerhouse, with STEM education, economic security and inclusion as top priorities. Through its charitable arm, the company also is tackling housing and homelessness, along with criminal justice reform. Next up — libraries. On Thursday, Google.org announced... Continue reading at Silicon Valley Business Journal

[ Silicon Valley Business Journal | 2019-10-03 21:51:27 UTC ]
More news stories like this | News stories tagged with: #underserved communities #top priorities #charitable arm #$2 million #libraries

Upheaval at Sports Illustrated, Mergers in Digital Media | News & Notes

A staff uprising at Sports Illustrated... Following Tuesday's New York Post report that editor-in-chief Chris Stone is exiting Sports Illustrated after 27 years with the magazine, The Wall Street Journal added late Wednesday evening that the brand's new operator, TheMaven Inc., is planning to... Continue reading at Folio Magazine

[ Folio Magazine | 2019-10-03 20:41:59 UTC ]
More news stories like this | News stories tagged with: #hearst magazines #vox media #ae networks #vice media #30% stake #provide advertisers #user experience #hearst #digital media

MediaMath launches new platform to 'clean up' digital media supply chain

Partners on the initiative include the Rubicon Project, Telaria, Acoustic, Akamai, Business Insider, Crackle Plus, Havas Media, IBM Watson, Inscape/Vizio, IRIS.TV, News Corp, Octopus Interactive, Oracle Data Cloud, Publishers Clearing House and White Ops. Continue reading at Silicon Valley Business Journal

[ Silicon Valley Business Journal | 2019-10-02 16:44:44 UTC ]
More news stories like this | News stories tagged with: #rubicon project #business insider #havas media #ibm watson #digital media

New connected TV study debunks 3 common myths about political advertising

The 2020 elections are expected to see an unprecedented amount of advertising spending. Projections from Group M estimate a record-setting total of $10 billion, so the stakes for buyers and sellers have never been higher. As marketers map out their advertising plans leading up to the election,... Continue reading at Advertising Age

[ Advertising Age | 2019-10-02 13:42:00 UTC ]
More news stories like this | News stories tagged with: #critical mass #media consumption #marketing strategy #consumers switch #nielsen

Wizarding World Digital launches with Harry Potter fan club and app

Wizarding World Digital has launched with the Official Harry Potter Fan Club through its first app, a Harry Potter and Fantastic Beasts mobile companion, and a new, interactive Wizarding World website. Continue reading at The Bookseller

[ The Bookseller | 2019-10-01 17:45:18 UTC ]
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‘We’re very actively looking’: Dotdash’s Neil Vogel on digital media M&A

The Dotdash CEO reflects on media's buyers and sellers, and the underlying trends that have guided the media deals that have defined 2019. The post ‘We’re very actively looking’: Dotdash’s Neil Vogel on digital media M&A appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2019-10-01 16:38:36 UTC ]
More news stories like this | News stories tagged with: #media deals #digital media

Facebook hiding likes and video views could force publishers to shift strategies

Facebook is running an experiment to hide "like" counts and other public-facing social scores in select markets. The social network confirmed Friday that it started hiding like, reaction and video view counts in a limited test across the social network as part of an effort to improve the... Continue reading at Advertising Age

[ Advertising Age | 2019-09-27 20:39:27 UTC ]
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By hiding likes and video views, Facebook could force publishers to shift strategies

Google experiments with its own contextual ads, as privacy legislation looms

Google is experimenting with contextual ads at "much lower costs" when it comes to marketing its own products—even as it leads the way as one of the most vocal proponents of the power of personal data for targeting ads online. Marvin Chow, Google’s VP of marketing, peeled back the curtain on... Continue reading at Advertising Age

[ Advertising Age | 2019-09-24 23:11:20 UTC ]
More news stories like this | News stories tagged with: #machine learning #real time #advertising business #purchase intent #publishing industry

What you missed at Day One of Advertising Week: Tuesday Wake-Up Call

Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. If you're reading this online or in a forwarded email, here's the link to sign up for our daily newsletter. You can also get an audio version of this briefing on your Alexa device. Day One of... Continue reading at Advertising Age

[ Advertising Age | 2019-09-24 10:00:00 UTC ]
More news stories like this | News stories tagged with: #all-time low #streaming services #personal connection #northern hemisphere #company declined #anonymous tip #hearst

Industry Notes: Bologna Tours Rodari Show; Denmark’s UNSILO Signs UK’s Cambridge

The Bologna Children's Book Fair is mounting a new touring exhibition of illustrations, and Danish AI specialists at UNSILO sign Cambridge University Press. The post Industry Notes: Bologna Tours Rodari Show; Denmark’s UNSILO Signs UK’s Cambridge appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2019-09-23 06:30:06 UTC ]
More news stories like this | News stories tagged with: #bologna children #book fair #children's book

Now trending in ad tech: 4 things digital marketers should get smart about

At the end of 2018, Magna Global released its advertising forecast, which predicted that digital advertising will account for 50 percent of global ad spend in 2019. During my decade in the digital media space, part of which has been as the vice president of a digital media and ad tech marketing... Continue reading at Advertising Age

[ Advertising Age | 2019-09-18 14:00:00 UTC ]
More news stories like this | News stories tagged with: #growing exponentially #digital media

SIBA 2019: Spartanburg Hosts High Energy Show

The Southern Independent Booksellers Alliance Discovery Show in Spartanburg, S.C. this past weekend was one of the best attended in years and offered an enthusiastic kick-off to the fall regional season, and a rousing send-off for outgoing executive director Wanda Jewell. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-09-16 04:00:00 UTC ]
More news stories like this | News stories tagged with: #past weekend

Hulu's 'Castle Rock' season 2 teaser shows the origins of 'Misery'

Hulu is at last ready to offer a glimpse at Castle Rock's second season, and it's evident this won't be the feel-good hit of the year. A newly posted teaser for the Stephen King-based anthology focuses on the arrival of a younger version of Misery v... Continue reading at Engadget

[ Engadget | 2019-09-15 02:50:00 UTC ]
More news stories like this | News stories tagged with: #castle rock #anthology

How Le Monde is Using Podcasts to Drive Digital Subscriptions

French news publisher Le Monde has launched three podcast series adapted from investigative articles that have been successful at driving Continue reading at Editor & Publisher

[ Editor & Publisher | 2019-09-11 15:00:26 UTC ]
More news stories like this | News stories tagged with: #le monde #news publisher

Lyra McKee anthology to show 'subtlety and courage' of murdered reporter

Collection of the campaigning journalist’s work will be published next year to mark the anniversary of her killingAn anthology of work by the investigative journalist Lyra McKee, who was fatally shot by New IRA gunmen, will be published next year on the first anniversary of her death, Faber... Continue reading at The Guardian

[ The Guardian | 2019-09-11 10:16:33 UTC ]
More news stories like this | News stories tagged with: #fatally shot #faber faber #lyra mckee #anthology