Google is buying a mDialog, a small player in the digital video ad space to add to the search giant's DoubleClick collection. Canada-based mDialog provides technology to major media companies such as broadcasters, who use it to serve ads against their shows wherever they run digitally—across screens. “We’re committed to offering more ways for publishers to monetize live, linear and on-demand video content across all screens,” Google said in a blog post announcing its mDialog acquisition. “While nothing’s changing for their customers immediately, over time we’ll work with the mDialog team to incorporate their technology and expertise into our DoubleClick product suite.” Google did not reveal what it paid for mDialog. Google has been focused on digital video advertising, recently launching a special market called Google Select Partners for online publishers to sell commercials against their content. Moving forward, mDialog serves ads to Xbox and Apple TV, television video on demand, smartphones, and a number of other connected devices. The company emphasizes addressability data, which identifies whether ads are targeted to the right consumer. It also has technology that can serve linear TV advertising, a growing area of interest, especially for broadcasters. Video ad serving is evolving online and via television, and more media companies are investing in automated platforms to buy and sell commercials across screens and devices. Such programmatic technology is... Continue reading at 'AdWeek'
[ AdWeek | 2014-06-19 00:00:00 UTC ]
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David Szalay’s novel connects a dozen stories about people linked by air travel. Continue reading at The Washington Post
[ The Washington Post | 2019-07-15 15:35:38 UTC ]
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#dozen stories
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Pearson will start releasing its updated US titles in digital form first as it breaks with traditional educational publishing and begins phasing out print textbooks. Continue reading at The Bookseller
[ The Bookseller | 2019-07-15 14:01:34 UTC ]
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#digital form
#print textbooks
#pearson
Lotta Edling is proud of her company’s journalistic excellence, as well as its growth in reach and digital subscription numbers Continue reading at Editor & Publisher
[ Editor & Publisher | 2019-07-12 18:30:41 UTC ]
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#bonnier
A coalition of some 44 public libraries across Washington state is organizing a six-month boycott of Blackstone Publishing's digital audiobooks after the publisher announced last month that it would withhold new release audio titles from libraries for 90 days. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-07-12 04:00:00 UTC ]
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If you see advertisements for a mall that look like they came straight out of the '80s on today's print edition of The New York Times, fire up Google Lens. Those neon-colored ads are most likely for Starcourt, the fictional Hawkins, Indiana mall that... Continue reading at Engadget
[ Engadget | 2019-07-11 13:00:00 UTC ]
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#google lens
#stranger things
Eve Rosen is an aspiring writer. She’s an editorial assistant at a literary imprint, but the office seems far friendlier to WASP-y men than to Jewish women like her. When her boss’s star writer, the longtime New Yorker reporter Henry Gray, invites Eve to spend the summer of 1987 as his research... Continue reading at Electric Literature
[ Electric Literature | 2019-07-09 14:00:32 UTC ]
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#aspiring writer
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IVP has increased its sales over 16% from last year with a mix of old and new bestsellers, a new distribution partnership, and Amazon’s marketing services. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-07-09 04:00:00 UTC ]
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#distribution partnership
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Philip Pullman will open this year's Gardners Trade Show ahead of the launch of The Secret Commonwealth, with Gyles Brandreth also joining the line-up. Continue reading at The Bookseller
[ The Bookseller | 2019-07-08 09:53:34 UTC ]
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Truong’s novel 'The Sweetest Fruits' tells the story of Lafcadio Hearn through the voices of three women in his life. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-07-05 04:00:00 UTC ]
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Already among the world's richest awards for self-published content, Amazon's global literary prizes now include a chance at Amazon Studios development. The post Amazon Literary Prize Finalists To Be Considered for Prime Video appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2019-07-03 02:12:27 UTC ]
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Quercus has signed a book by Liverpool and England footballer James Milner, promising to answer all his fans’ questions about what goes on in a professional player’s life. Continue reading at The Bookseller
[ The Bookseller | 2019-07-03 01:58:56 UTC ]
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For real this time, folks. Yes, more than three years after New Line dashed the hopes of millions by trying and failing to adapt Gaiman’s insanely popular horror fantasy comic book series for the big screen, Netlix has inked a massive financial deal with Warner Bros. Television to adapt... Continue reading at Literrary Hub
[ Literrary Hub | 2019-07-01 19:56:50 UTC ]
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#neil gaiman
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S&S officials confirmed that as of August 1, public libraries will be able to license S&S e-books for two-year terms, on a one copy/one user model, with most “new release” e-books priced between $38.99 and $52.99. Previously, S&S e-books were sold on one-year licenses, though at a... Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-07-01 04:00:00 UTC ]
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#e-book
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Microsoft has closed its ebook store—and will soon make their customers' libraries disappear along with it. Continue reading at Wired
[ Wired | 2019-06-30 11:00:00 UTC ]
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#dark side
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Nylon, the alternative fashion and lifestyle magazine founded in 1999, was scooped up by Bustle Digital Group for an undisclosed sum on Thursday. Effective immediately, Nylon’s editorial and design teams will join BDG, including editor-in-chief Gabrielle Korn, who will remain on in her... Continue reading at Folio Magazine
[ Folio Magazine | 2019-06-27 16:31:12 UTC ]
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#site redesign
Philip H. Geier, Jr., the long-time chairman and CEO of the advertising giant known as The Interpublic Group of Companies, died on Wednesday, June 19, at the age of 84. Over the course of his nearly six-decade-long career, Geier made a name for himself in the worlds of both advertising and... Continue reading at Advertising Age
[ Advertising Age | 2019-06-24 19:42:28 UTC ]
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At the Cannes Lions International Festival of Creativity, Ad Age sat down with some of the brightest minds in advertising and marketing to discuss some of the bravest and most talked about ideas of this year, some of which also scored big Lions last week. One of the most celebrated campaigns... Continue reading at Advertising Age
[ Advertising Age | 2019-06-24 17:00:00 UTC ]
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Ckbk, a new digital subscription service billed as “Spotify for cookbooks”, is launching for the professional market with licences in place with publishers and big name UK chefs including Gary Rhodes and Ken Hom. Continue reading at The Bookseller
[ The Bookseller | 2019-06-24 05:59:01 UTC ]
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#cookbook
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With advertising trending down for most print publications, publishers are eyeing paywalls with renewed interest. This whitepaper explores five successful methods of engaging your reader base with a compelling value proposition to convince them to pay for access. Continue reading at Publishing Executive
[ Publishing Executive | 2019-06-21 20:38:36 UTC ]
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#print publications
#renewed interest
#print publication
Local businesses will be able to beef up their profile in Search and Maps with photos, offers, and more. 150 million businesses have taken advantage of Google’s My Business, which lets retailers, restaurants, and other local businesses enter information about themselves that shows up in Search... Continue reading at Fast Company
[ Fast Company | 2019-06-20 12:00:45 UTC ]
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#search results
#local businesses
#free book