If Google's research is correct, more than half of all smartphone users give up trying to load mobile websites if it takes longer than three seconds. Because of that, Google is moving forward with several beta offerings to help publishers and advertisers make their mobile formats more efficient. Today, the search and video giant introduced native video ads for publishers, an offering through its DoubleClick platform that the company says could speed up video on publishers' mobile websites while also driving more revenue. "It is in everyone's interest to work together to deliver a faster mobile experience," Jonathan Bellack, Google's director of product management for publisher platforms, told Adweek. "We feel the data is very clear that mobile users expect speed and that they will not wait around if things are slow. And therefore, if the industry together cannot deliver speed, nobody will succeed." Google says its video ads business is growing quickly, with monthly video ad impressions served across platforms doubling since January. When the company reported it's third-quarter earnings last month, Ruth Porat, chief financial officer for Google parent company Alphabet, said mobile search and video continue to power the company's advertising business. Native ad impressions served through DoubleClick also have doubled overall since May for a group of publishers that includes The New York Times, Vogue, Slate and eBay. (For The New York Times, for example, native ads... Continue reading at 'AdWeek'
[ AdWeek | 2016-11-15 00:00:00 UTC ]
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Publishers have launched online advent calendars offering readers prizes in the countdown to... Continue reading at The Bookseller
[ The Bookseller | 2013-12-02 00:00:00 UTC ]
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Facebook has altered its newsfeed algorithm, which is turning out to be great news for online publishers. Major sites say the social network has driven more referrals in the past month than ever before.The post A Facebook Tweak Gives Publishers a Traffic Boost appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2013-12-02 00:00:00 UTC ]
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André Schiffrin died in Paris on Sunday of pancreatic cancer. In Schiffrin's nearly three decades at Pantheon Books, he worked with writers Jean-Paul Sartre, Marguerite Duras and Gunter Grass.When André Schiffrin ¿ who died in Paris on Sunday of pancreatic cancer at age 78 ¿ was fired in 1990 as... Continue reading at Los Angeles Times
[ Los Angeles Times | 2013-12-02 00:00:00 UTC ]
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On November 14, Judge Denny Chin dismissed the long-running Authors Guild suit against Google, ruling that the digitization of books for Google Book Search is fair use. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-11-30 00:00:00 UTC ]
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Founded in 2002, Paizo Publishing specializes in publishing tabletop role-playing games, or RPGs, in particular its flagship Pathfinder Role Playing Game, as well as magazines, books and a wide range of gaming accessories all designed for the fantasy game-playing marketplace. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-11-29 00:00:00 UTC ]
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Staff from Simon & Schuster, Pan Macmillan and Red Lemon Press are calling on employees from... Continue reading at The Bookseller
[ The Bookseller | 2013-11-27 00:00:00 UTC ]
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The self-publishing ecosystem in Germany is expanding into more dramatic experimentation, from crowdsourcing to offering author advances. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-11-27 00:00:00 UTC ]
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At the New York Times' Drafts blog, comedian Steve Macone offered a helpful, humorous glossary of terms for the modern book business. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-11-27 00:00:00 UTC ]
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The European Commission's call today for stronger data privacy protections could help the web's biggest data collectors like Google and Facebook fight data requests from the U.S. government.As expected, the Commission published a collection of recommendations for stronger data protections,... Continue reading at Advertising Age
[ Advertising Age | 2013-11-27 00:00:00 UTC ]
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The group Improv Everywhere sent an 11-year-old dressed as Harry Potter to Penn Station to ask commuters and workers where he could find Platform 9 3/4. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2013-11-27 00:00:00 UTC ]
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Online advertising is a tricky game, reliant on continued innovation from publishers and advertisers as they try to capture consumers' attention. The latest effort to move beyond traditional banners is so-called "native advertising" -- advertising that looks and feels like the content of a... Continue reading at Advertising Age
[ Advertising Age | 2013-11-27 00:00:00 UTC ]
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Credit card security firm Jumio has looked into how we're all using our smartphones and tablets to shop.Jumio, a young firm backed by Facebook billionaire Eduardo Saverin, has just published research on how consumers are using their mobile devices to pay for things. Among the data are two key... Continue reading at Fast Company
[ Fast Company | 2013-11-27 00:00:00 UTC ]
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A self-published title has been included in the shortlist for the CMI Management Book of the... Continue reading at The Bookseller
[ The Bookseller | 2013-11-26 00:00:00 UTC ]
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A battle for the hearts, minds and pockets of small and medium-sized newspaper publishers is being fought over the new system of press regulation.The large publishing companies who created the Independent Press Standards Organisation (Ipso) are urging smaller publishers to sign up to their... Continue reading at The Guardian
[ The Guardian | 2013-11-26 00:00:00 UTC ]
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CNN has snatched up Bloomberg's digital video czar. Starting on Dec. 2, Chris Berend lands at CNN as the company's new vp of digital video development. Berend was most recently head of video for the Bloomberg Media Group, where he helped guide the company as it looked to significantly ramp up... Continue reading at AdWeek
[ AdWeek | 2013-11-25 00:00:00 UTC ]
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Pan Macmillan has acquired the debut novel of comedienne Helen Lederer, titled Losing it.... Continue reading at The Bookseller
[ The Bookseller | 2013-11-25 00:00:00 UTC ]
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A Manhattan court case about digitisation rights has brought books and the web a step closer togetherOn 14 November, after eight years of wrangling, Judge Denny Chin of the Manhattan district court finally ruled in the case of Google versus the Authors Guild. At issue was Google's scanning and... Continue reading at The Guardian
[ The Guardian | 2013-11-24 00:00:00 UTC ]
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Multichannel network distributes, syndicates and matches content creators with online publishersYou may never have heard of Rightster but you have more than likely watched videos it syndicates on YouTube, newspaper websites and specialist live streaming sites like one for the recent... Continue reading at The Guardian
[ The Guardian | 2013-11-24 00:00:00 UTC ]
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Chivas Regal is running its first-ever branded Web video series called "Brotherhood" through Dec. 15 on the new Esquire Network's website; the two-month-old NBC Universal initiative is looking to leverage the iconic magazine's brand in the world of cable TV and digital media. Starring Saturday... Continue reading at AdWeek
[ AdWeek | 2013-11-23 00:00:00 UTC ]
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Maurice Sendak's 1963 children's classic 'Where the Wild Things Are' still tops polls as a favorite picture book and was adapted into a film in 2009. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2013-11-22 00:00:00 UTC ]
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