If Google's research is correct, more than half of all smartphone users give up trying to load mobile websites if it takes longer than three seconds. Because of that, Google is moving forward with several beta offerings to help publishers and advertisers make their mobile formats more efficient. Today, the search and video giant introduced native video ads for publishers, an offering through its DoubleClick platform that the company says could speed up video on publishers' mobile websites while also driving more revenue. "It is in everyone's interest to work together to deliver a faster mobile experience," Jonathan Bellack, Google's director of product management for publisher platforms, told Adweek. "We feel the data is very clear that mobile users expect speed and that they will not wait around if things are slow. And therefore, if the industry together cannot deliver speed, nobody will succeed." Google says its video ads business is growing quickly, with monthly video ad impressions served across platforms doubling since January. When the company reported it's third-quarter earnings last month, Ruth Porat, chief financial officer for Google parent company Alphabet, said mobile search and video continue to power the company's advertising business. Native ad impressions served through DoubleClick also have doubled overall since May for a group of publishers that includes The New York Times, Vogue, Slate and eBay. (For The New York Times, for example, native ads... Continue reading at 'AdWeek'
[ AdWeek | 2016-11-15 00:00:00 UTC ]
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Plus Samsung gets overly heavy, Secret Plumber's social error, reasons to use Microsoft Word, and moreA burst of 10 links for you to chew over, as picked by the Technology teamAmicus Brief >> Bob KohnLike all others, Kohn was required to limit his amicus curiae legal brief on what he... Continue reading at The Guardian
[ The Guardian | 2013-12-10 00:00:00 UTC ]
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Media conglomerate E.W. Scripps is expanding into the digital video game with the acquisition of Newsy, a five-year-old video news startup that produces content for Web and mobile platforms. The deal, in which Scripps is paying $35 million for the startup, is expected to close on Jan. 1. In a... Continue reading at AdWeek
[ AdWeek | 2013-12-10 00:00:00 UTC ]
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The new imprint of the online bookseller has already released works by authors including William Lashner and Rebecca Adams Wright. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2013-12-10 00:00:00 UTC ]
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Tribune Co. took a key step in the planned spinoff of its publishing business on Monday, filing a Form 10 registration statement with the Securities and Exchange Commission. Continue reading at Baltimore Sun
[ Baltimore Sun | 2013-12-10 00:00:00 UTC ]
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Social mobile games studio Storm8 announced today that it will start marketing, distributing and advising on third-party games via a new arm, Storm8 Publishing. Its first title, War of Dragons for iOS, is a Puzzle & Dragons-esque match-three game originally released as Tower of Saviors.... Continue reading at AllThingsD
[ AllThingsD | 2013-12-10 00:00:00 UTC ]
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Indie publishing via online writing communities and ebooks can provide valuable feedback, and even set you on the path to mainstream successNews that a quarter of the top 100 Kindle books on Amazon.com are from indie publishers doesn't surprise me. I started out writing online. Fed up with the... Continue reading at The Guardian
[ The Guardian | 2013-12-09 00:00:00 UTC ]
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Alt-week takes a look at the best science and alternative tech stories from the last seven days. Don't pack your bags just yet, but Hubble has found indirect evidence of water on five different planets -- a lot of it, in some cases. Bigger brains ... Continue reading at Engadget
[ Engadget | 2013-12-08 00:00:00 UTC ]
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The mobile library service run by Pembrokeshire County Council, used by about 1% of the... Continue reading at The Bookseller
[ The Bookseller | 2013-12-06 00:00:00 UTC ]
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The guy who runs Facebook's most valuable real estate explains why the company just changed its rules. Continue reading at AllThingsD
[ AllThingsD | 2013-12-06 00:00:00 UTC ]
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The first ever "USA Pavilion" contributed to an increase in American publishers' participation at this year's Guadalajara International Book Fair (FIL). Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-12-06 00:00:00 UTC ]
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Newspaper publishers are curious about native advertising and hopeful that the industry — not the government — will develop best practices for its use in the years to come. The Newspaper Association of America is among the man ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2013-12-06 00:00:00 UTC ]
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Japan’s new “authoritarian” Designated Secrets Bill will have dire consequences... Continue reading at The Bookseller
[ The Bookseller | 2013-12-05 00:00:00 UTC ]
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I can't repeat my Ipso facto joke yet again. But there, I just did. The announcement that almost all of the major publishers have signed up to fund the Independent Press Standards Organisation, and agreed therefore to be regulated by it, is hardly a shock.But Paul Vickers, the Trinity Mirror... Continue reading at The Guardian
[ The Guardian | 2013-12-05 00:00:00 UTC ]
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This month's starred reviews of self-published books includes a "stellar" historical novel and a "touching" memoir of life as a teacher of disadvantaged students. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-12-05 00:00:00 UTC ]
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Facebook is being more blunt about the fact that marketers are going to have to pay for reach.If they haven't already, many marketers will soon see the organic reach of their posts on the social network drop off, and this time Facebook is acknowledging it. In a sales deck obtained by Ad Age that... Continue reading at Advertising Age
[ Advertising Age | 2013-12-05 00:00:00 UTC ]
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When we reviewed the GameStick Android console, one of our main concerns was how the library of titles on offer would pan out over time. Today, it's just been announced that Ubisoft will be bringing its Prince of Persia franchise to the platform. .. Continue reading at Engadget
[ Engadget | 2013-12-05 00:00:00 UTC ]
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Medium is debuting a slew of new look-and-feel tweaks designed to let would-be columnists pretend they're working for a well-designed print publication. The site says that one of its initial goals was to empower writers with "dead simple" tools to ... Continue reading at Engadget
[ Engadget | 2013-12-05 00:00:00 UTC ]
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Figures from world's biggest bookseller trumpeted as sign of how self-publishing and smaller labels are changing the industryAs many as a quarter of the top 100 Kindle books on Amazon.com are from indie publishers, according to data revealed at a trade presentation by the retailer.A chart... Continue reading at The Guardian
[ The Guardian | 2013-12-05 00:00:00 UTC ]
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Publishers like to think that their content is getting read. But at the expense of advertising dollars? Not so fast. Increasingly popular apps like Pocket, Instapaper and Evernote’s Web Clipper have been billed as a way to help publishers combat fragmentation by letting users read bookmarked... Continue reading at Digiday
[ Digiday | 2013-12-04 00:00:00 UTC ]
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Amazon's new charitable Web site, AmazonSmile, offers challenges for presses that would like to earn 0.5% on purchases. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-12-04 00:00:00 UTC ]
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