If Google's research is correct, more than half of all smartphone users give up trying to load mobile websites if it takes longer than three seconds. Because of that, Google is moving forward with several beta offerings to help publishers and advertisers make their mobile formats more efficient. Today, the search and video giant introduced native video ads for publishers, an offering through its DoubleClick platform that the company says could speed up video on publishers' mobile websites while also driving more revenue. "It is in everyone's interest to work together to deliver a faster mobile experience," Jonathan Bellack, Google's director of product management for publisher platforms, told Adweek. "We feel the data is very clear that mobile users expect speed and that they will not wait around if things are slow. And therefore, if the industry together cannot deliver speed, nobody will succeed." Google says its video ads business is growing quickly, with monthly video ad impressions served across platforms doubling since January. When the company reported it's third-quarter earnings last month, Ruth Porat, chief financial officer for Google parent company Alphabet, said mobile search and video continue to power the company's advertising business. Native ad impressions served through DoubleClick also have doubled overall since May for a group of publishers that includes The New York Times, Vogue, Slate and eBay. (For The New York Times, for example, native ads... Continue reading at 'AdWeek'
[ AdWeek | 2016-11-15 00:00:00 UTC ]
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Lesley Martin chats with WIRED about the busy fall season of photobook fairs and events, jurying, desert island photobooks, self-publishing, presages, Rob Hornstra, Japanese design, and her favorite paper. Continue reading at Wired
[ Wired | 2013-11-12 00:00:00 UTC ]
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News Corp., the publisher of newspapers such as the Wall Street Journal and New York Post, reported a 2.8% decline in first-quarter revenue, hurt by shrinking demand for print advertising.Sales fell to $2.07 billion in the period, which ended on Sept. 30, down from $2.13 billion a year earlier,... Continue reading at Crains New York
[ Crains New York | 2013-11-12 00:00:00 UTC ]
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At Berlin's E:PUBLISH conference last week, one felt German publishing had finally fully embraced digital as a means of helping the industry and literature thrive. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-11-12 00:00:00 UTC ]
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Like mapmakers, we tend to put where we reside at the center of the world. It's natural: for most publishers it's the trade closer to home that's the lifeblood of your business. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-11-11 00:00:00 UTC ]
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Daphne Durham, who is stepping into the role of publisher for Amazon’s adult trade and children’s imprints as Larry Kirshbaum departs, said the company is “delighted” with the sales performance of the unit’s titles to date. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-11-09 00:00:00 UTC ]
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The alcohol industry has violated its own rules aimed at keeping booze ads away from under-age viewers, government and university researchers allege in a new report.Beer and liquor marketers have since 2003 pledged to show ads only on TV programs, magazines and web sites where adult viewers... Continue reading at Advertising Age
[ Advertising Age | 2013-11-08 00:00:00 UTC ]
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This month's starred self-published books of note include a fictional tragedy in pre-colonial Nigeria and a memoir where beer pong meets sado-masochism. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-11-06 00:00:00 UTC ]
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Our weekly round-up of web buzz looks at Italy's RCS Libri / Rizzoli Lab effort in co-publishing; self-publishing in Germany; author contracts; and more. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-11-05 00:00:00 UTC ]
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Programmatic buying is exploding according to a recent IAB and Winterberry Group study. However, the study also shows that some hurdles are slowing adoption rates. Continue reading at Folio Magazine
[ Folio Magazine | 2013-11-05 00:00:00 UTC ]
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I’m grateful to MacKenzie and to every other thoughtful reviewer who shares their perspectives on my book and on this remarkable story. – Bloomberg Businessweek reporter and Jeff Bezos biographer Brad Stone, responding to a one-star review of his new book from MacKenzie Bezos, Jeff Bezos’s wife.... Continue reading at AllThingsD
[ AllThingsD | 2013-11-05 00:00:00 UTC ]
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Author Lucy Hughes-Hallett has won the Samuel Johnson Prize for Non-Fiction for The Pike, her biography of philandering Italian poet and politician Gabriele D'Annunzio. Continue reading at BBC News
[ BBC News | 2013-11-05 00:00:00 UTC ]
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Closures were up 42% over the previous year, according to the Guardian. The companies that folded included the 26-year-old healthcare publisher Panos London and Evans Brothers.Ninety-eight British publishers closed their doors in the year ending August 2013. The cause? E-books and online discounts. Continue reading at Los Angeles Times
[ Los Angeles Times | 2013-11-05 00:00:00 UTC ]
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Immediacy and accessibility are vital for today’s publisher. And now, multiplatform publishing is no longer a luxury just for consumer brands with flexible liquidity. In fact, there are several non-profit association publishers investing in new product suites that include responsive design... Continue reading at Folio Magazine
[ Folio Magazine | 2013-11-01 00:00:00 UTC ]
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By Denis Wilson It's not uncommon for sister publications within a publishing company to partner on issues or share content. For its October issue, Wired collaborated with fellow Condé Nast title bon appétit on... Continue reading at Publishing Executive
[ Publishing Executive | 2013-11-01 00:00:00 UTC ]
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Like the rest of the publishing world, associations went through a traumatic period in 2009. Five years later, the industry is trending upward in the midst of a recovery. Continue reading at Folio Magazine
[ Folio Magazine | 2013-11-01 00:00:00 UTC ]
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By Alyssa DelPrete Publishing Executive and Book Business magazines congratulate the winners of the 2013 Publishing Innovator of the Year Award, which recognizes companies that have demonstrated significant... Continue reading at Publishing Executive
[ Publishing Executive | 2013-11-01 00:00:00 UTC ]
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The winner of the UK's leading award for non-fiction books, the Samuel Johnson Prize, will be announced next week, here Nick Higham speaks to nominated author Dave Goulson Continue reading at BBC News
[ BBC News | 2013-10-30 00:00:00 UTC ]
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As he looks out on spectacular palm tree-lined fairways bordered by crashing waves on any number of golf courses he regularly frequents in his beloved home state of Hawaii, Dennis Francis often thinks about how his favorite pastime is so much like th ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2013-10-29 00:00:00 UTC ]
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The New York Times is planning to step off the sidelines and into the world of native advertising online, where a growing list of traditional publishers have thrown their arms around sponsored or branded content.Meredith Kopit Levien, exec VP-advertising, said the Times is planning to introduce... Continue reading at Advertising Age
[ Advertising Age | 2013-10-29 00:00:00 UTC ]
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Last week marked Digiday's sixth Publishing Summit, a gathering of emerging and legacy publishers who are all confronting the same pressing issues in their industry. In case you weren't able to make it to Miami, here are a few highlights.The post Watch Highlights From The Digiday Publishing... Continue reading at Digiday
[ Digiday | 2013-10-29 00:00:00 UTC ]
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