Google is giving businesses new ways to promote themselves

Local businesses will be able to beef up their profile in Search and Maps with photos, offers, and more. 150 million businesses have taken advantage of Google’s My Business, which lets retailers, restaurants, and other local businesses enter information about themselves that shows up in Search results and Google Maps. Google says that consumers interact with businesses in various ways—including using the free booking service—over 9 billion times a month.Read Full Story Continue reading at 'Fast Company'

[ Fast Company | 2019-06-20 12:00:45 UTC ]
News tagged with: #search results #local businesses #free book

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Facebook, Google, consolidation: What drove media deals in 2016

Media ownership is being overhauled as companies try to figure out their place in a world where 85 percent of digital dollars are going to two companies: Facebook and Google. The platform giants' dominance were factors in AT&T's $85 billion bid for Time Warner and other mega deals that were... Continue reading at Digiday

[ Digiday | 2016-12-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #post facebook #digital dollars #platform giants #time warner


Beer at your bookstore or nail salon? Alcohol at unexpected businesses could draw customers - but also health concerns

Wandering around Echo Park recently, Tyler Sharkey was pleasantly surprised to find that he could now grab a beer at his neighborhood bookstore, Stories Books and Cafe. He’d already discovered some other unexpected places nearby with booze: Golden Saddle Cyclery, a Silver Lake bike repair shop... Continue reading at Los Angeles Times

[ Los Angeles Times | 2016-12-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #neighborhood bookstore #health concerns #pleasantly surprised #stories books


The 10 Best Business Books Of 2016

From leading with grit to practicing deep work, these page turners introduced us to some new ideas this year. From leading with grit to practicing deep work, these page turners introduced us to some new ideas this year.Whether you wanted new ways to think about your... Continue reading at Fast Company

[ Fast Company | 2016-12-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #business books #playing field


Google sued over employee novel-writing rules

Google could be facing a fine up to $4bn after being sued for allegedly not allowing employees to post opinions about the company or write novels without getting their employer to sign off on the final draft. Continue reading at The Bookseller

[ The Bookseller | 2016-12-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #$4bn #write novels #final draft


Faber wins nine-way auction for 'fascinating' story of British Isles

Faber & Faber has acquired The City That Fell of a Cliff by historian Matthew Green following a "heated" nine-way auction.  Continue reading at The Bookseller

[ The Bookseller | 2016-12-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #british isles #faber faber


Why TBS is using Instant Articles to promote its brand

On Facebook, Instant Articles has largely been the domain of traditional publishers using them to distribute their journalism. Last week, in the latest example of the blurring of lines between brand and publisher, TBS began using them to promote one of its shows. To drum up excitement for the... Continue reading at Digiday

[ Digiday | 2016-12-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #brand appeared #traditional publishers #main characters


Google Says Programmatic Direct Is Due for a Rise in 2017

Programmatic direct isn't a new thing. In fact, two or three years ago it was being touted as the future of buying and selling digital media. And for a time, those who did the touting looked foolish because programmatic direct never really became a "thing."But like header bidding, which had been... Continue reading at Advertising Age

[ Advertising Age | 2016-12-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #header bidding #finally taking #renewed interest #digital advertising #ad inventory


Fact Check: Vanity Fair’s Numbers Are Not “Way Down, Big Trouble, Dead!”

Vanity Fair’s new subscriptions increased 100 fold after the president-elect tweeted without evidence that the magazine is failing. The post Fact Check: Vanity Fair’s Numbers Are Not “Way Down, Big Trouble, Dead!” appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2016-12-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #fact check #vanity fair


Google still fuels fake-news websites through its complex web

Unlike tech companies with smaller tentacles, Google requires much more than mere blacklists to block fake-news publishers from using Google’s various ad services. Sources indicated that ads from Google’s ad network still show up on fake-news websites and that the these websites still rely on... Continue reading at Digiday

[ Digiday | 2016-12-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #run ads #place ads #ad services #ad network #ad exchange


Flipboard Is Debuting a Swipeable 'Promoted Roundup' Ad That Looks Like Instagram Carousel

Flipboard has launched another native ad unit that lets brands promote multiple pieces of branded content or traditional advertising simultaneously in a carousel. The format, which the mobile magazine is calling "Promoted Roundup," shows a main image that when clicked brings up a full story... Continue reading at AdWeek

[ AdWeek | 2016-12-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #united airlines #mobile experience #sold programmatically #sold directly #single piece


McNab wins inaugural Ruth Rendell Award for promoting literacy

Andy McNab has won the inaugural Ruth Rendell Award for the author who has done the most to champion literacy. Continue reading at The Bookseller

[ The Bookseller | 2016-12-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #promoting literacy #andy mcnab


2016 Election Gives Boost to Book Originally Released in 2004

A political manifesto written by Rebecca Solnit in 2004 has received a boost after the election, with publisher Haymarket Books giving away 30,500 ebooks and selling out of print copies. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-12-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #rebecca solnit #print copies


Facebook Spotlights Business Books with #ReadtoLead

Facebook has launched #ReadtoLead, a social media campaign running from December 5 to December 9 that aims to spotlight books with a focus on leadership and business. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-12-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #spotlight books


Google Says Faster Mobile Ads Are Boosting Clickthrough Rates Up to 200 Percent

As tech giants continue their push to speed up load times for advertising and publishers across the mobile web, early numbers from one of them seem to show that faster ads really do work better. According to research released today by Google and Teads, the video tech company, mobile publishers... Continue reading at AdWeek

[ AdWeek | 2016-12-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #smartphone screen #full potential #delivering ads


Transworld promotes Sarah Adams and Frankie Gray

Transworld's publishing director for commercial fiction Sarah Adams and editorial director Frankie Gray have been promoted. Continue reading at The Bookseller

[ The Bookseller | 2016-11-27 00:00:00 UTC ]
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Retailers reveal festive promotional campaigns

Bookshops are rolling out their Christmas advertising campaigns, with Foyles releasing a video in support of its festive push for the first time. Continue reading at The Bookseller

[ The Bookseller | 2016-11-25 00:00:00 UTC ]
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IPA-FEP Global Report Promotes ‘Zero-Rating VAT’ on All Books

International book taxation report indicates that Europe taxes its books at a much higher standard VAT rate than Asia does. The post IPA-FEP Global Report Promotes ‘Zero-Rating VAT’ on All Books appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2016-11-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #books appeared


Picador acquires Deborah Rogers Award-winning debut in seven-way auction

Picador has acquired Ponti by Sharlene Teo, winner of the inaugural Deborah Rogers Writers’ Award for an unpublished writer, after a seven-way auction. Continue reading at The Bookseller

[ The Bookseller | 2016-11-18 00:00:00 UTC ]
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Publishers to Leave Crain’s Chicago Business

David Snyder and Lisa Emerick to part at end of year following disagreements over growth strategy. The post Publishers to Leave Crain’s Chicago Business appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2016-11-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #post publishers #chicago business #growth strategy


More Independent Booksellers Are Getting Into the Publishing Business

Looking to boost their bottom lines, some indies are forgoing things like cafes and coffee bars to become full-fledged publishers. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-11-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #independent booksellers #publishing business #bottom lines