Local businesses will be able to beef up their profile in Search and Maps with photos, offers, and more. 150 million businesses have taken advantage of Google’s My Business, which lets retailers, restaurants, and other local businesses enter information about themselves that shows up in Search results and Google Maps. Google says that consumers interact with businesses in various ways—including using the free booking service—over 9 billion times a month.Read Full Story Continue reading at 'Fast Company'
[ Fast Company | 2019-06-20 12:00:45 UTC ]
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Just days after facing harsh criticism for allowing fake news stories to be read unchecked across the internet, Google and Facebook are now rushing to put in place policies that cut off advertising dollars for websites publishing fictional information. The move—which aims to potentially stem the... Continue reading at AdWeek
[ AdWeek | 2016-11-16 00:00:00 UTC ]
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Responding to growing concerns over the spread of misinformation online in the weeks and months before Election Day, Facebook and Google have announced plans to restrict sites that publish fake news from using online advertising. Continue reading at Stuff
[ Stuff | 2016-11-16 00:00:00 UTC ]
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Bella Pagan, senior commissioning editor at Pan Macmillan and Tor, has been promoted to editorial director at Pan Macmillan Fiction. Continue reading at The Bookseller
[ The Bookseller | 2016-11-16 00:00:00 UTC ]
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#pan mac
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Google, long feared by publishers, is now cozying up to them -- at least in comparison to Facebook. The search giant acknowledged it needs to do more to help publishers monetize their fast-loading mobile pages, so it's expanding Accelerated Mobile Pages, its open-source effort to speed up the... Continue reading at Digiday
[ Digiday | 2016-11-15 00:00:00 UTC ]
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#publishers monetize
#publishers start
#publishers appeared
#mobile web
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Google and Facebook took steps to punish fake news websites amid growing scrutiny of technology platforms for permitting false information to spread online.On Monday, Alphabet Inc.'s Google said it's implementing a new policy that pulls its popular advertising tool from websites that run... Continue reading at Advertising Age
[ Advertising Age | 2016-11-15 00:00:00 UTC ]
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If Google's research is correct, more than half of all smartphone users give up trying to load mobile websites if it takes longer than three seconds. Because of that, Google is moving forward with several beta offerings to help publishers and advertisers make their mobile formats more... Continue reading at AdWeek
[ AdWeek | 2016-11-15 00:00:00 UTC ]
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#waiting list
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Google plans to update its AdSense program policies to prevent placement of its ads on sites distributing fake news.Facebook also said Monday it had updated the policy for its Audience Network, which places ads on websites and mobile apps, to explicitly clarify that it applies to fake news.“In... Continue reading at PC World
[ PC World | 2016-11-15 00:00:00 UTC ]
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The American Library Association holds its third Sharjah conference for library professionals in the Arab world, cautiously worried at the US election news while pressing a transformative agenda. The post At Sharjah, a Trump-Wary ALA Promotes ‘Libraries Transform’ appeared first on Publishing... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-11-14 00:00:00 UTC ]
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Waterstones has a “major hurdle” to jump in April, when the introduction of the UK government’s “unjust” business rates re-evaluation will leave the company with a £2m-a-year shortfall, which could jeopardise the retailer’s recent return to profitability. Continue reading at The Bookseller
[ The Bookseller | 2016-11-14 00:00:00 UTC ]
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Christian publisher Kingstone recently released a 2,000-page graphic novel adaptation of the Old and New Testaments, which it claims is the world's longest graphic novel. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2016-11-12 00:00:00 UTC ]
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#000-page graphic
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What are the best practices for optimizing Facebook campaigns this holiday season? Leading publishers are taking advantage of cost-per-page-view campaigns to maximize their ROI at the end of the year and fight Google's price surges. Join this session to learn what these campaigns should look... Continue reading at Digiday
[ Digiday | 2016-11-10 00:00:00 UTC ]
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Perminder Mann on the two key areas the industry should work on to promote ethnic diversity. Continue reading at The Bookseller
[ The Bookseller | 2016-11-04 00:00:00 UTC ]
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#perminder mann
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In July, Google started offering native programmatic buying through its DoubleClick network with a pilot program that lets publishers make their so-called native advertising inventory available to brands. Brands can run multiple native campaigns by uploading all of the bits of the ad—including... Continue reading at AdWeek
[ AdWeek | 2016-11-03 00:00:00 UTC ]
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#native advertising
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In a combination of analysis, commentary, and rights-center deal-making, the 35th Sharjah fair clarifies issues and opportunities for industry growth. The post Sharjah Book Fair’s Professional Program: Boosting Business in the Arab World appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-11-02 00:00:00 UTC ]
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Digital publisher Vox Media and eBay-owned StubHub have entered into a multi-year custom content partnership that will result in integrations and advertising across Vox's eight media brands, the companies announced Wednesday.Most prominently, team pages on the Vox sports network SB Nation will... Continue reading at Advertising Age
[ Advertising Age | 2016-11-02 00:00:00 UTC ]
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Business Insider has become the latest large web publisher to challenge an influential arbiter of digital traffic. It is arguing that it has a monthly audience of 328 million people, more than triple the 100 million suggested by ComScore's domestic estimate of 51 million and Google Analytics'... Continue reading at Advertising Age
[ Advertising Age | 2016-10-31 00:00:00 UTC ]
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One truism of the media industry in 2016 is that there's seemingly no end to the restructurings and reorganizations that are swiftly remaking companies across the publishing landscape. That's particularly true for magazine companies, which are starting to acknowledge the reality that their... Continue reading at Advertising Age
[ Advertising Age | 2016-10-28 00:00:00 UTC ]
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Created as a premium setting for facilitated meetings, Frankfurt Book Fair's Business Club now is also a hub of specialized programming. The post At Frankfurt Book Fair’s Business Club: Programming Notes appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-10-18 00:00:00 UTC ]
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If some publishers are cooling on Facebook Instant Articles, they're bullish on Google AMP, the search engine’s answer to Instant Articles. Eight months in, AMP now represents 10 to 15 percent of publisher search traffic, which could help publishers wean themselves off volatile social traffic.... Continue reading at Digiday
[ Digiday | 2016-10-14 00:00:00 UTC ]
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#post publishers
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After producing award-winning works in music, musical theater and comics, Vivek Tiwary is now writing an illustrated YA novel and working to turn Dave Roman's children's graphic novel 'Astronaut Academy' into a TV series. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-10-12 00:00:00 UTC ]
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