After crossing the 20 million user threshold last week, On Friday, the social magazine Flipboard is looking to capture the imagination of brands by elevating tablet advertising. To that end, Flipboard has unveiled a new digital magazine-like ad treatment for Levi's, which blends elements of full-page magazine ads and social media. Appearing in the Flipboard feeds of Rolling Stone, Vanity Fair, Details, Elle, Esquire, ESPN, Marie Claire, Glamour, and Fast Company, the new ad treatment will give readers access to a Levi's-branded social media brand hub with a built in e-commerce app. At Flipboard it’s being dubbed as the first "shoppable brand magazine." For example, if you’re surfing through Rolling Stone’s Flipboard feed, you’ll most likely come to a high-resolution full-page Levi’s ad featuring photos from its ‘Go Forth’ campaign. Upon tapping the ad, you’ll be redirected not to another Web page but a mini-magazine built solely for the brand. “It’s a little bit meta,” Flipboard’s head of marketing Marci McCue told Adweek. “Like a Flipboard inside a Flipboard.” From this social brand magazine a user has access to tweets, Facebook content, as well as content from the brand's presence on Google Plus and Instagram. The e-commerce component will also allow users to shop inside social content such as a tweet. Ostensibly, if you see a pair of jeans you like in a tweet, you can add them to your shopping cart without leaving Flipboard. The product may be a solution to the... Continue reading at 'AdWeek'
[ AdWeek | 2012-09-07 00:00:00 UTC ]
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Merriam-Webster announced the newly added words on its website, saying “Just as the language never stops evolving, the dictionary never stops expanding.” Continue reading at The Huffington Post
[ The Huffington Post | 2021-10-29 15:43:47 UTC ]
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Podium Audio has formed AudioCollab, a new program aimed at providing audio narrators with higher pay and other support services. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-10-27 04:00:00 UTC ]
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Amazon is offering discounts on a swathe of Kindles and Fire tablets for Labor Day. While the price cuts might not be quite as hefty as those you'd find on Prime Day, they're still solid, and you'll save around a third on most of the devices. Each version of the Fire 7 tablet, which Amazon says... Continue reading at Engadget
[ Engadget | 2021-09-06 14:39:41 UTC ]
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Although they represent 26 percent of the U.S. population, portrayals lag despite progress in product development and entertainment, Nielsen finds. Continue reading at Advertising Age
[ Advertising Age | 2021-08-19 18:10:40 UTC ]
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If your Kindle has ads or “Special Offers” showing onscreen, it’s because you made a deal. You chose to save money on your Kindle’s purchase price by accepting the "Ad-Supported discount (formerly known as the “With Special Offers” discount). It seemed like a good idea at the time, but now... Continue reading at PC World
[ PC World | 2021-08-18 22:51:00 UTC ]
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Reading devices with E-ink displays are an absolute must for hardcore readers. Can you read books using a traditional Android tablet or Apple iPad? Sure, but the screen can cause eyestrain. An E-ink reader, such as Amazon's Kindle Paperwhite, makes reading digital books much more enjoyable --... Continue reading at Betanews
[ Betanews | 2021-08-16 21:49:10 UTC ]
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As digital media becomes saturated with too many players and ad spend diversification remains top of mind, marketers look to out-of-home as an alternative. The post ‘No one even notices a banner ad anymore’: Marketers see post-pandemic value in out-of-home advertising appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2021-08-12 04:01:00 UTC ]
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As advertisers have been increasing their carbon impact through the growing use of digital advertising, one adtech business has developed a campaign in a bid to support their attempt to repair the damage. Good-Loop, has created an ad tracker, 'The Green Ad Tag', which can be run cross-platform... Continue reading at AdWeek
[ AdWeek | 2021-07-19 12:56:17 UTC ]
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Ad Age Agency Report is an annual ranking and analysis of advertising and marketing-services agencies. The report includes rankings based on U.S. and worldwide revenue. We have published Ad Age Agency Report every year since 1945. We published Ad Age Agency Report 2021 on May 3, 2021. A... Continue reading at Advertising Age
[ Advertising Age | 2021-05-02 18:39:14 UTC ]
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Earlier today, I told someone there was a new Barnes and Noble NOOK. Their response? They had no idea Barnes and Noble was still putting out NOOK devices! Yeah, I can understand that thinking, as who in the heck even buys a NOOK nowadays? I mean, look, hardcore readers usually opt for an e-ink... Continue reading at Betanews
[ Betanews | 2021-03-19 17:52:47 UTC ]
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Barnes & Noble has launched a new 10-inch Nook tablet that it has designed in collaboration with Lenovo. Continue reading at Engadget
[ Engadget | 2021-03-19 13:00:11 UTC ]
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The Nook tablet isn't dead -- Barnes & Noble and Lenovo are collaborating on a new device. Continue reading at Engadget
[ Engadget | 2021-03-19 01:52:50 UTC ]
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Most digital publishers connect to Google’s ad tech in some way, but those reliant on open programmatic ad exchanges, and without robust first-party data solutions, could be hurt by Google's data decisions. The post ‘We don’t have visibility’: Google’s ad targeting limits expose publishers with... Continue reading at Digiday
[ Digiday | 2021-03-08 05:01:00 UTC ]
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Tommee Tippee, the feeding and accessories brand for babies and new parents, has launched a new global campaign that aims to "demystify the complex realities of feeding." Created by agency Manifest, the campaign comprises a hero film and a digital content series. Titled "Spill the Milk," the... Continue reading at AdWeek
[ AdWeek | 2021-02-23 00:46:05 UTC ]
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Hilary Pollack, research manager, Twitter Good storytellers know that context matters. But did you know that applies to your ads as well? We partnered with MAGNA and IPG Media Lab to measure the impact of context, specifically content adjacency and user experience, on ad perception and... Continue reading at Digiday
[ Digiday | 2021-02-17 02:00:00 UTC ]
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Richard Armitage, Sheila Atim and Joseph Fiennes are starring in five new audiobook adaptations of stories from 2000 AD, including Judge Dredd and Halo Jones. Continue reading at The Bookseller
[ The Bookseller | 2021-02-14 17:22:53 UTC ]
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For example, in terms of Big Game spending, $5.5 million for a 30-second ad could cover the cost of 275 million impressions on YouTube. The post What a $5.5 million Super Bowl ad can buy in digital media appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2021-02-05 05:01:00 UTC ]
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For example, in terms of Big Game spending, $5.5 million for a 30-second ad could cover the cost of 275 million impressions on YouTube. The post What a $5.5 million Super Bowl ad can buy in digital media appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2021-02-05 05:01:00 UTC ]
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Digital publishers have invested in providing employees with more virtual wellness services and career development programs in order to ease staffer stress levels. The post ‘Not just the Zoom happy hour’: Why publishers are adding benefits to lift employee peace of mind appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2021-01-22 05:01:00 UTC ]
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Cornerstones Literary Consultancy has been awarded Arts Council funding for its Elevate mentoring scheme, following a successful pilot run. Continue reading at The Bookseller
[ The Bookseller | 2020-12-18 23:53:53 UTC ]
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