After crossing the 20 million user threshold last week, On Friday, the social magazine Flipboard is looking to capture the imagination of brands by elevating tablet advertising. To that end, Flipboard has unveiled a new digital magazine-like ad treatment for Levi's, which blends elements of full-page magazine ads and social media. Appearing in the Flipboard feeds of Rolling Stone, Vanity Fair, Details, Elle, Esquire, ESPN, Marie Claire, Glamour, and Fast Company, the new ad treatment will give readers access to a Levi's-branded social media brand hub with a built in e-commerce app. At Flipboard it’s being dubbed as the first "shoppable brand magazine." For example, if you’re surfing through Rolling Stone’s Flipboard feed, you’ll most likely come to a high-resolution full-page Levi’s ad featuring photos from its ‘Go Forth’ campaign. Upon tapping the ad, you’ll be redirected not to another Web page but a mini-magazine built solely for the brand. “It’s a little bit meta,” Flipboard’s head of marketing Marci McCue told Adweek. “Like a Flipboard inside a Flipboard.” From this social brand magazine a user has access to tweets, Facebook content, as well as content from the brand's presence on Google Plus and Instagram. The e-commerce component will also allow users to shop inside social content such as a tweet. Ostensibly, if you see a pair of jeans you like in a tweet, you can add them to your shopping cart without leaving Flipboard. The product may be a solution to the... Continue reading at 'AdWeek'
[ AdWeek | 2012-09-07 00:00:00 UTC ]
News tagged with:
#shopping cart
#social networks
#recent comments
#daily telegraph
Amazon sells more stuff than any other company on the planet. And one of the things that it sells the most of is tablets, specifically its own-brand Fire tablets. So when Amazon’s yearly celebration of unbound consumerism commences, you can bet there will be plenty of Prime Day deals on... Continue reading at PC World
[ PC World | 2022-06-30 13:56:04 UTC ]
More news stories like this | All news stories tagged with:
#kindle
#full price
#retail price
#ve collected
#july 12th
Nielsen One isn't fully rolling out until December, but the measurement company is gearing up with an expanded rollout of Nielsen One Alpha, its early version of the offering. The cross-platform tool is designed to enable publishers and marketers to transact on a single metric across linear and... Continue reading at AdWeek
[ AdWeek | 2022-06-15 13:00:00 UTC ]
More news stories like this | All news stories tagged with:
#nielsen
#digital platforms
#single metric
#enable publishers
#cross-platform tool
#measurement company
#early version
Gravity Global, a B2B mini-holding company, is on the acquisition trail, looking to add new practices such as account-based marketing and digital content creation to its roster. The post Why this B2B agency group is adding account-based marketing expertise to its roster appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2022-06-15 09:30:00 UTC ]
More news stories like this | All news stories tagged with:
#digital content
Measurement solutions from iSpot.TV and Samba TV, among others, are buzzy at this year’s upfronts, but won't see much action. Continue reading at Advertising Age
[ Advertising Age | 2022-05-26 14:00:29 UTC ]
More news stories like this | All news stories tagged with:
#nielsen
#measurement solutions
#prime time
#samba tv
Plus, Ad Age Agency Report 2022, Nielsen alternatives, macroeconomic news in a nutshell and more. Continue reading at Advertising Age
[ Advertising Age | 2022-05-20 17:50:22 UTC ]
More news stories like this | All news stories tagged with:
#nielsen
#macroeconomic news
#nielsen alternatives
#datacenter weekly
Lingering Micro-USB ports are the bane of consumer electronics. Every time I see an allegedly “new” gadget with one of those fragile, asymmetrical charging tips I cringe. Following in the footsteps of its Kindle e-readers, Amazon is updating its phenomenally popular base model Fire Android... Continue reading at PC World
[ PC World | 2022-05-18 14:09:54 UTC ]
More news stories like this | All news stories tagged with:
#kindle
#vibrant colors
#extra $20
#video playback
#battery life
ANA and 4A's join CIMM to foster transition to 'multi-currency' market for TV and video. Continue reading at Advertising Age
[ Advertising Age | 2022-05-05 20:04:57 UTC ]
More news stories like this | All news stories tagged with:
#nielsen
The VAB is helping to create new standards for TV measurement, but can it be an objective party if it counts some measurement providers -- but not Nielsen -- as dues-paying members? The post Q&A with VAB CEO Sean Cunningham on the trade org’s role in the TV ad industry’s measurement makeover... Continue reading at Digiday
[ Digiday | 2022-03-04 05:01:00 UTC ]
More news stories like this | All news stories tagged with:
#nielsen
#tv measurement
This year, a 30-second spot in the Big Game will run advertisers about $6.5 million. Here's what that can buy instead in digital media. The post What a $6.5 million Super Bowl ad can buy in digital media appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2022-02-11 05:01:00 UTC ]
More news stories like this | All news stories tagged with:
#digital media
#big game
Along with the other Amazon devices we saw go on sale yesterday, the company's entire Fire tablet lineup has been discounted. Fire tablets are already pretty affordable, but if you're looking for a new tablet for your kid or an inexpensive couch device, it's best to wait for a sale like this one... Continue reading at Engadget
[ Engadget | 2022-02-08 13:40:02 UTC ]
More news stories like this | All news stories tagged with:
#manga
#buying advice
#protective case
#two-year warranty
#expensive slab
#biggest caveat
Vera, a cello player and Scrabble devotee, has been a New York Times subscriber for the past 75 years, developing her print habit somewhere around the Truman administration. These days, she's reading stories about Eugene O'Neill, TV dinners, book publishing and "getting older without getting... Continue reading at AdWeek
[ AdWeek | 2022-02-07 11:00:00 UTC ]
More news stories like this | All news stories tagged with:
#book publishing
When Roku and Nielsen struck a strategic alliance last March, users of connected TV's most popular platform were promised a major advertising upgrade. Roku, whose platform now has 56.4 million active accounts, is adding Nielsen's Digital Ad Ratings audience guarantees to its ad platform OneView,... Continue reading at AdWeek
[ AdWeek | 2022-02-01 14:00:00 UTC ]
More news stories like this | All news stories tagged with:
#nielsen
#connected tv
#strategic alliance
#popular platform
After years of discussion and planning, it's finally here: the American Library Association's new winter event, LibLearnX, will run through January 24. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-01-21 05:00:00 UTC ]
More news stories like this |
Cornerstone has created a TV advert featuring real readers to support the paperback publication of Katie Fforde’s novel A Wedding in the Country. Continue reading at The Bookseller
[ The Bookseller | 2022-01-18 19:17:21 UTC ]
More news stories like this | All news stories tagged with:
#katie fforde
#paperback publication
Ad measurement firm Nielsen released its latest Connected TV tool, Streaming Signals, so advertisers can target CTV audiences with sharper precision. CTV can seem a murky lens for certain advertisers--those used to the granular precision of digital ecosystems--to reach their intended audience... Continue reading at AdWeek
[ AdWeek | 2022-01-04 11:56:02 UTC ]
More news stories like this | All news stories tagged with:
#nielsen
#intended audience
Snap Inc. commissioned two analyses from Nielsen to help it quantify sales driven by ads on the Snapchat platform for advertisers in the consumer packaged goods and beauty categories in the U.S. The company said in a blog post that advertisers are turning to measurement strategy market mix... Continue reading at AdWeek
[ AdWeek | 2021-12-16 22:30:00 UTC ]
More news stories like this | All news stories tagged with:
#nielsen
The Future of TV Briefing this week reviews the flurry of activity on the TV ad measurement front since the summer when the Media Rating Council stripped Nielsen of its accreditation and NBCUniversal opened the doors to alternative providers. The post Future of TV Briefing: How the TV ad... Continue reading at Digiday
[ Digiday | 2021-11-24 05:01:00 UTC ]
More news stories like this | All news stories tagged with:
#nielsen
#summer appeared
C3, TV's standard metric for commercial measurement since 2007, could be on its last legs. Nielsen said today it will create more precise Nielsen Individual Commercial Metrics, in which its audience estimates will be based on each individual ad, instead of overall commercial minutes. The switch,... Continue reading at AdWeek
[ AdWeek | 2021-11-22 14:00:00 UTC ]
More news stories like this | All news stories tagged with:
#nielsen
Amazon's Fire tablets make great portable, secondary devices, or primary devices for the kids in your life. They're already pretty affordable — that's one of the best things about them — but Black Friday has knocked their prices down even more. Most Fire tablets are on sale right now, including... Continue reading at Engadget
[ Engadget | 2021-11-19 09:30:03 UTC ]
More news stories like this | All news stories tagged with:
#kindle
#manga
#affiliate commission
#editorial team
#products recommended
#@engadgetdeals
#two-year warranty
#expensive slab
#parental controls
#extra gigabyte
Fay Evans alleges a ‘striking similarity’ between the 2019 Excitable Edgar TV campaign and her 2017 book Fred the Fire-Sneezing DragonThe author of a self-published children’s book about a dragon that causes havoc with its fiery sneezes is suing John Lewis over its 2019 Christmas ad about a... Continue reading at The Guardian
[ The Guardian | 2021-11-16 14:46:45 UTC ]
More news stories like this | All news stories tagged with:
#children’s book
#john lewis
#striking similarity
#self-published children
#fire-sneezing dragon
#trouble-making dragon
#picture book
#christmas ad