Ad network and online publisher Glam Media says it has built a monthly audience of 200 million visitors worldwide, and now it's looking to grow by tackling the mobile market. CEO Samir Arora said he's ready to take on Apple and Google in the process. Glam is best known as a company targeting women, but there are also partner sites covering topics like health and wellness, and some aimed at men. The unifying factor is an attempt to reach the audiences coveted by high-end brand advertisers. And that, Arora said, is why Glam is moving into mobile. Brands want to reach audiences on smartphones and tablets, but they don't want to worry about technical questions like native applications versus websites, or Flash versus HTML5. And they want to work with one company for all their campaigns, he added, rather than someone new for mobile. So Glam is launching a GlamMobile ad network, with Lexus and Macy's among its initial advertisers. "We want to really use mobile for brand advertising," Arora said. "We want to do the same types of things for high-impact digital advertising across all media." He didn't hesitate to compare Glam to the big names in mobile advertising, especially Apple's iAd program. Arora noted that iAd is limited to Apple's iOS devices, namely the iPhone and iPad, while GlamMobile ads will work on iOS, Android, WebOS, and Windows Mobile, among others. GlamMobile will also integrate with Glam's campaigns for desktop PCs. (Google is working to bring similar... Continue reading at 'AdWeek'
[ AdWeek | 2011-08-17 00:00:00 UTC ]
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Facebook, looking to grow its ad business outside its own apps, has struck partnerships that enable it to plug into ad auctions run by ad exchanges like MoPubowned by TwitterFyber and Max. Facebook can now also work directly with publishers like Rovio, Talefun and GameInsight, which manage their... Continue reading at Advertising Age
[ Advertising Age | 2018-06-06 00:00:00 UTC ]
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DK has redesigned its Eyewitness travel guides after research revealed that travellers are putting more faith in printed products despite the proliferation of online guides. Continue reading at The Bookseller
[ The Bookseller | 2018-06-02 00:00:00 UTC ]
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Poetry is going viral, and the poets of [Dis]Connected can tell you why Social media poetry is suddenly everywhere: on Instagram, Facebook, Twitter, and increasingly in print, too. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-06-02 00:00:00 UTC ]
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At the New York Rights Fair, authors and publishing professionals sought to learn more about a book-to-film marketplace that’s been disrupted by a proliferation of streaming services. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-05-31 00:00:00 UTC ]
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Is social media poetry on Instagram, tumblr, and other platforms here to stay, or is it a passing fad, like coloring books? Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-05-31 00:00:00 UTC ]
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Headline Publishing Group has signed two novels from the author of The Ice-Cream Girls, Dorothy Koomson. Continue reading at The Bookseller
[ The Bookseller | 2018-05-31 00:00:00 UTC ]
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Open Road Integrated Media, a content company that delivers a variety of digital experiences for readers, recently announced a new strategic alliance with Ingram Content Group to expand consumer reach and boost how readers discover new books. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-05-31 00:00:00 UTC ]
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Tana French, award-winning author of the Dublin Murder Squad series, has moved from Hodder to Viking for a standalone novel. Continue reading at The Bookseller
[ The Bookseller | 2018-05-31 00:00:00 UTC ]
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As publishers move away from distributed content and renew their focus on direct relationships, branded mobile apps are making a comeback. The post The New Thinking Behind the Mobile App Renaissance appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2018-05-31 00:00:00 UTC ]
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Reflecting a number of trends in international publishing, the upcoming CONTEC Mexico conference looks at how trends such as audiobooks and open access are playing out in Latin America and across the globe. The post Audiobooks and Open Access in Focus at CONTEC Mexico Conference in June appeared... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-05-31 00:00:00 UTC ]
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Modern Luxury announces new group publisher, Galerie taps new EIC, and more people on the move. The post More Cuts and a New Executive Fashion Director at Vanity Fair| People on the Move appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2018-05-23 00:00:00 UTC ]
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The Sunday Times profiled members of Generation Identity and made them look like members of a boyband. This dangerous trend of humanising extremists must stopFascism is all the rage these days. Hate is haute, white nationalism is the new black and neo-nazism never looked so good. So the Sunday... Continue reading at The Guardian
[ The Guardian | 2018-05-22 00:00:00 UTC ]
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The upstart B2B publisher acquires five trade publications and a hosted-buyer conferences firm. The post Chris Ferrell’s Endeavor Business Media Begins Its Expansion appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2018-05-22 00:00:00 UTC ]
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Hello! I'm Mark Olsen. Welcome to another edition of your regular field guide to a world of Only Good Movies. The newsletter team is back from vacation as our Cannes team has been hard at work covering this year’s festival. Justin Chang has been writing daily diaries, capturing first-look... Continue reading at Los Angeles Times
[ Los Angeles Times | 2018-05-20 00:00:00 UTC ]
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The global chief of Penguin Random House names Kristin Cochrane to the role of CEO in Canada. And in Sweden, the national universities' and research consortium says it can't get the open-access arrangements it needs from Elsevier. The post Industry Notes: Canada’s PRH Gets a Female CEO;... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-05-18 00:00:00 UTC ]
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The upcoming StoryDrive conference in Beijing from the Frankfurter Buchmesse and its Chinese office puts a focus on new media business models in Asia and international markets. The post Sixth Annual StoryDrive Asia Conference in Beijing Explores the New Media Landscape appeared first on... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-05-17 00:00:00 UTC ]
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Rosamund Lupton, author of bestsellers Sister, Afterwards and The Quality of Silence, has moved from Piatkus to Viking with her new novel about a school siege. Continue reading at The Bookseller
[ The Bookseller | 2018-05-15 00:00:00 UTC ]
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The newly created team's mandate is to prove to brands that advertising on Hearst properties delivers business outcomes. The post Hearst Magazines Digital Media is launching a 20-person data studio appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-05-15 00:00:00 UTC ]
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Headline is publishing two new novels by Deborah Moggach, who authored the book behind the hit film "The Best Exotic Marigold Hotel". Continue reading at The Bookseller
[ The Bookseller | 2018-05-10 00:00:00 UTC ]
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Vermilion has acquired a new fable by Spencer Johnson, author of Ebury’s all-time bestseller Who Moved My Cheese? Continue reading at The Bookseller
[ The Bookseller | 2018-05-10 00:00:00 UTC ]
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