Ad network and online publisher Glam Media says it has built a monthly audience of 200 million visitors worldwide, and now it's looking to grow by tackling the mobile market. CEO Samir Arora said he's ready to take on Apple and Google in the process. Glam is best known as a company targeting women, but there are also partner sites covering topics like health and wellness, and some aimed at men. The unifying factor is an attempt to reach the audiences coveted by high-end brand advertisers. And that, Arora said, is why Glam is moving into mobile. Brands want to reach audiences on smartphones and tablets, but they don't want to worry about technical questions like native applications versus websites, or Flash versus HTML5. And they want to work with one company for all their campaigns, he added, rather than someone new for mobile. So Glam is launching a GlamMobile ad network, with Lexus and Macy's among its initial advertisers. "We want to really use mobile for brand advertising," Arora said. "We want to do the same types of things for high-impact digital advertising across all media." He didn't hesitate to compare Glam to the big names in mobile advertising, especially Apple's iAd program. Arora noted that iAd is limited to Apple's iOS devices, namely the iPhone and iPad, while GlamMobile ads will work on iOS, Android, WebOS, and Windows Mobile, among others. GlamMobile will also integrate with Glam's campaigns for desktop PCs. (Google is working to bring similar... Continue reading at 'AdWeek'
[ AdWeek | 2011-08-17 00:00:00 UTC ]
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In a series of panels held at its annual meeting in New York City, the Book Industry Study Group looked at the biggest issues facing the publishing supply chain today, including returns, POD technology, and millennial consumers. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-05-01 00:00:00 UTC ]
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Simon & Schuster UK has acquired two books by American YA debut author Erin Stewart following a five-publisher auction. Continue reading at The Bookseller
[ The Bookseller | 2018-04-25 00:00:00 UTC ]
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In a never-before staged seminar event, London Book Fair this year presented a mini-conference on the freedom to publish with the International Publishers Association and featuring the widow of slain publisher Faisal Arefin Dipan. The post Publishing’s Darker Stories: Focusing on Freedom to... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-04-23 00:00:00 UTC ]
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At the Los Angeles Times’ Festival of Books, authors who may rarely be seen are able to show a bit more personality than usual. Our photographer Jay L. Clendenin was able to coax fun moments out of authors who stopped by the L.A. Times Studio at the University of Southern California. Here are... Continue reading at Los Angeles Times
[ Los Angeles Times | 2018-04-23 00:00:00 UTC ]
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OUP president Niko Pfund told PW that after Mark Zuckerberg’s testimony on Capitol Hill, it became clear that Siva Vaidhyanathan's book, originall scheduled for fall, "needed to be part of the conversation" now taking place. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-04-19 00:00:00 UTC ]
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The newly formed trade publisher says another round of acquisitions is imminent. The post Chris Ferrell’s Endeavor Business Media Recruits Another SouthComm Exec appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2018-04-17 00:00:00 UTC ]
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Already estimated to hold some 17 percent of the Czech wholesale book market, Albatros Media this spring continues broadening its acquisitions portfolio by buying the country's oldest publisher, gaining access to the adult nonfiction market in the process. The post Czech Republic’s Children’s... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-04-14 00:00:00 UTC ]
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We spoke to debut author Carmen Maria Machado, following her shortlisting for the 2018 Dylan Thomas Prize. Continue reading at The Bookseller
[ The Bookseller | 2018-04-14 00:00:00 UTC ]
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3. The 'pee-tape' stuff is back, biglyThe Washington Post also got an advance copy of the book. Rather than review it, the Post's White House Bureau Chief Philip Rucker sums it up in a story titled "James Comey's memoir: Trump fixates on proving lewd dossier allegations false." Rucker... Continue reading at Advertising Age
[ Advertising Age | 2018-04-13 00:00:00 UTC ]
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Meredith Corp. names a publisher for Allrecipes, Glamour hires an art director from Cosmo, and more media moves this week. The post The Economist Taps New Publisher and COO | People on the Move appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2018-04-13 00:00:00 UTC ]
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The Honolulu-based site, where users can post and collaboratively share memories, is venturing into the photo book market. Continue reading at Silicon Valley Business Journal
[ Silicon Valley Business Journal | 2018-04-12 00:00:00 UTC ]
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Media agencies are receiving a barrage of pitches from TV networks and digital publishers as this year's upfront parties and pitches start in earnest. But Initiative, turning the tables, hosted its second annual presentation on Tuesday to a room of media sellers.The IPG-owned agency provided... Continue reading at Advertising Age
[ Advertising Age | 2018-04-11 00:00:00 UTC ]
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Japanese tidying guru Marie Kondo has moved from Penguin Random House in both the UK and the US for publication of her second title, Joy at Work: The Career-Changing Magic of Tidying Up. Continue reading at The Bookseller
[ The Bookseller | 2018-04-10 00:00:00 UTC ]
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Two women from the founding family of Hobby Lobby and the Museum of the Bible, Jackie Green and her daughter Lauren Green McAfee, co-wrote a book of vignettes of powerful women of faith to inspire ordinary women to consider their legacy. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-04-10 00:00:00 UTC ]
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The growth of hybrid publishing and the diversity of voices independent presses bring to publishing were among the topics at this year's IBPA Publishing University. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-04-09 00:00:00 UTC ]
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Following 2017's Market Focus Poland and this year's Market Focus Baltics, Indonesia will be the highlighted nation at London Book Fair in 2019. And in New York City, Markus Dohle names Madeline McIntosh to lead Penguin Random House US. The post Industry Notes: Indonesia Named London’s 2019... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-04-05 00:00:00 UTC ]
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International media group Future plc has acquired NewBay Media for an initial net value of $13.8 million, the companies announced today. NewBay Media, based in London and New York, is a magazine and website publisher, with multiple verticals covering fields like TV and audio, electronics and... Continue reading at AdWeek
[ AdWeek | 2018-04-05 00:00:00 UTC ]
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Hearst Magazines Digital Media makes changes to its leadership and other people on the move. The post Emmy-Nominated Editor Rejoins TIME’s Newsroom | People on the Move appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2018-04-04 00:00:00 UTC ]
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A few months ago Facebook implemented a big change in its algorithm that impacted what kind of content it would surface to users. In a move that sent shivers down the spines of media professionals, Facebook said it would de-prioritize publisher content in favor of posts between connections. For... Continue reading at Fast Company
[ Fast Company | 2018-03-30 00:00:00 UTC ]
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The Society of Authors (SoA) is moving from South Kensington back to Bloomsbury in London, "to usher in a new era". Continue reading at The Bookseller
[ The Bookseller | 2018-03-29 00:00:00 UTC ]
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