Ad network and online publisher Glam Media says it has built a monthly audience of 200 million visitors worldwide, and now it's looking to grow by tackling the mobile market. CEO Samir Arora said he's ready to take on Apple and Google in the process. Glam is best known as a company targeting women, but there are also partner sites covering topics like health and wellness, and some aimed at men. The unifying factor is an attempt to reach the audiences coveted by high-end brand advertisers. And that, Arora said, is why Glam is moving into mobile. Brands want to reach audiences on smartphones and tablets, but they don't want to worry about technical questions like native applications versus websites, or Flash versus HTML5. And they want to work with one company for all their campaigns, he added, rather than someone new for mobile. So Glam is launching a GlamMobile ad network, with Lexus and Macy's among its initial advertisers. "We want to really use mobile for brand advertising," Arora said. "We want to do the same types of things for high-impact digital advertising across all media." He didn't hesitate to compare Glam to the big names in mobile advertising, especially Apple's iAd program. Arora noted that iAd is limited to Apple's iOS devices, namely the iPhone and iPad, while GlamMobile ads will work on iOS, Android, WebOS, and Windows Mobile, among others. GlamMobile will also integrate with Glam's campaigns for desktop PCs. (Google is working to bring similar... Continue reading at 'AdWeek'
[ AdWeek | 2011-08-17 00:00:00 UTC ]
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[caption id="attachment_81446" align="alignright" width="150"] Dawn Ostroff[/caption] Condé Nast Entertainment’s Dawn Ostroff is leaving her post as president and is heading to Spotify to take on the role of chief content officer. In her new position, Ostroff will lead Spotify’s content... Continue reading at Folio Magazine
[ Folio Magazine | 2018-06-27 00:00:00 UTC ]
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[caption id="attachment_81446" align="alignright" width="150"] Dawn Ostroff[/caption] Condé Nast Entertainment’s Dawn Ostroff is leaving her post as president and is heading to Spotify to take on the role of chief content officer. In her new position, Ostroff will lead Spotify’s content... Continue reading at Folio Magazine
[ Folio Magazine | 2018-06-27 00:00:00 UTC ]
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A Dodgers outfielder who was acquired primarily as a cost-cutting move last winter appears destined to start the July 17 All-Star game at Washington. Matt Kemp moved past Bryce Harper of the Nationals and into second place in voting among National League outfielders on Monday. With 10 days left... Continue reading at Los Angeles Times
[ Los Angeles Times | 2018-06-26 00:00:00 UTC ]
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Alison Lazarus, president of Macmillan’s sales division for more than to 20 years, will move to Hachette Book Group August 6 as executive v-p, director of sales. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-06-26 00:00:00 UTC ]
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Penguin Random House will put a focus on international growth, especially in emerging markets, in its next phase of strategy implementation, global c.e.o. Markus Dohle has said. Continue reading at The Bookseller
[ The Bookseller | 2018-06-26 00:00:00 UTC ]
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Chris Ferrell, Patrick Rains and company are returning to SouthComm, Inc.—or, perhaps more accurately, SouthComm is returning to them. Endeavor Business Media—the firm launched by Ferrell just weeks after his departure from SouthComm last November as part of a "change in strategic direction" at... Continue reading at Folio Magazine
[ Folio Magazine | 2018-06-26 00:00:00 UTC ]
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With plans for multiplatform development to follow, the allegorical fantasy writings of Italian author Roberto Ricci are coming first to television. The post Finnish Digital Media Fund IPR.VC Backs Development of YA Book Series for Television appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-06-25 00:00:00 UTC ]
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Digital publishers want to launch linear TV channels and are willing to give them away for free, but that move carries some risk. The post Digital media companies chasing TV hope for carriage fees, but it’s no guarantee appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-06-22 00:00:00 UTC ]
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Faber has acquired a "powerful" work of non-fiction by Costa Book of the Year winner Nathan Filer. Continue reading at The Bookseller
[ The Bookseller | 2018-06-21 00:00:00 UTC ]
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[caption id="attachment_126791" align="alignright" width="150"] Arianna Davis[/caption] Arianna Davis was appointed as digital director of O, The Oprah Magazine’s latest venture, OprahMag.com, a new website set to launch this fall. While existing as a stand-alone site, OprahMag.com has the same... Continue reading at Folio Magazine
[ Folio Magazine | 2018-06-20 00:00:00 UTC ]
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The file hosting and cloud storage service announced expanded media and entertainment partnerships in a commitment to providing digital tools for better collaboration and security for digital content. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-06-19 00:00:00 UTC ]
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The digital publisher built enormous scale on Facebook, but will now enter an increasingly crowded over-the-top market. The post Insider is moving into OTT with Insider TV appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-06-18 00:00:00 UTC ]
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The great year of consolidation continues in the mass-market magazine space. National Enquirer publisher American Media Inc. announced Friday that it has acquired 13 celebrity and teen titles from Bauer Media USA—including In Touch, Life & Style, Closer, J-14, and the recently launched Teen... Continue reading at Folio Magazine
[ Folio Magazine | 2018-06-15 00:00:00 UTC ]
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After 21 years, Alabama-based Grand View Media appears to be exiting the publishing business. Group C Media—the New Jersey-based publisher of Business Facilities and Facility Executive magazines—announced last week its acquisition of Turf, Turf Design Build, and Tree Services magazines from... Continue reading at Folio Magazine
[ Folio Magazine | 2018-06-13 00:00:00 UTC ]
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Men’s Health announced this week that Jamie Prokell will take on the role of creative director for the magazine, becoming Richard Dorment’s second hire since taking over as editor-in-chief. Starting July 2, Prokell will report directly to Dorment and will be in charge of guiding the brand’s... Continue reading at Folio Magazine
[ Folio Magazine | 2018-06-13 00:00:00 UTC ]
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Russian children's publisher Clever Media Group is looking to publish English-language titles in US and Canadian markets this autumn, accelerating its international expansion plans. The post Russia’s Clever Media Group Now Talking of September for North American Launch appeared first on... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-06-13 00:00:00 UTC ]
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1517 Media hired a new v-p and publisher, Jill Braithwaite, to lead its newly organized trade imprints, 1517 Media-Books.Additionally, the company announced a new business development venture featuring partnerships with smaller publishers. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-06-13 00:00:00 UTC ]
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News organizations want Facebook to stop treating them like political and issues-based advertisers, claiming that the social network's new rules could negatively impact how the public views journalism.On Monday, media advocacy groups addressed a letter to CEO Mark Zuckerberg requesting that... Continue reading at Advertising Age
[ Advertising Age | 2018-06-12 00:00:00 UTC ]
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Gilly Macmillan has moved from Piatkus to Century and Arrow with a new "brilliantly chilling" psychological thriller, The Nanny. Continue reading at The Bookseller
[ The Bookseller | 2018-06-07 00:00:00 UTC ]
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Anderson Cooper is bringing a version of his CNN show to Facebook, joining Shepard Smith of Fox News as the two main media stars tapped to join the social network's fledgling news platform.On Wednesday, Facebook announced an initial lineup of seven news programs produced by networks and digital... Continue reading at Advertising Age
[ Advertising Age | 2018-06-06 00:00:00 UTC ]
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