Ad network and online publisher Glam Media says it has built a monthly audience of 200 million visitors worldwide, and now it's looking to grow by tackling the mobile market. CEO Samir Arora said he's ready to take on Apple and Google in the process. Glam is best known as a company targeting women, but there are also partner sites covering topics like health and wellness, and some aimed at men. The unifying factor is an attempt to reach the audiences coveted by high-end brand advertisers. And that, Arora said, is why Glam is moving into mobile. Brands want to reach audiences on smartphones and tablets, but they don't want to worry about technical questions like native applications versus websites, or Flash versus HTML5. And they want to work with one company for all their campaigns, he added, rather than someone new for mobile. So Glam is launching a GlamMobile ad network, with Lexus and Macy's among its initial advertisers. "We want to really use mobile for brand advertising," Arora said. "We want to do the same types of things for high-impact digital advertising across all media." He didn't hesitate to compare Glam to the big names in mobile advertising, especially Apple's iAd program. Arora noted that iAd is limited to Apple's iOS devices, namely the iPhone and iPad, while GlamMobile ads will work on iOS, Android, WebOS, and Windows Mobile, among others. GlamMobile will also integrate with Glam's campaigns for desktop PCs. (Google is working to bring similar... Continue reading at 'AdWeek'
[ AdWeek | 2011-08-17 00:00:00 UTC ]
News tagged with:
#brand advertising
#big names
#publishing partners
#annual revenue
Anil Narang and Carl Wistreich—chairman and CEO, respectively, of AC Business Media—have sold their majority stake in the Wisconsin-based trade magazine publisher to Florida-based private equity firm Boyne Capital, the two sides announced Thursday. Concurrent with the sale, former Grand View... Continue reading at Folio Magazine
[ Folio Magazine | 2018-08-31 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#developing story
#caption id=
#joint statement
#digital channels
#trade shows
[caption id="attachment_134577" align="alignright" width="150"] Alex Hardiman[/caption] The Atlantic continued its ongoing expansion this week with the hire of Facebook’s head of news products, Alex Hardiman, as its new chief business and product officer. Starting this fall, Hardiman will be... Continue reading at Folio Magazine
[ Folio Magazine | 2018-08-30 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#previously worked
#middle east
#religious studies
#ve learned
Hello! I’m Mark Olsen. Welcome to another edition of your regular field guide to a world of Only Good Movies. Lately there has been lots of talk of a revival of rom-coms and coming-of-age movies, inspired in part by the likes of Susan Johnson’s “To All the Boys I Loved Before” on Netflix. But a... Continue reading at Los Angeles Times
[ Los Angeles Times | 2018-08-27 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#good movies
#mark olsen
#indie focus
Even Snapchat publishers are switching to video.Hearst's Sweet, the first Snapchat-only media property, is closing its daily digital magazine, but the brand will be kept alive with a new show under that name. Other video titles will be available as well. The publisher has fired some staff as a... Continue reading at Advertising Age
[ Advertising Age | 2018-08-24 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#ve decided
Omarosa Manigault Newman's 'Unhinged: An Insider's Account of the Trump White House'—the second White House tell-all this year whose publication President Donald Trump has attempted to stymie—sold 33,484 copies in its first week on sale at outlets that report to NPD BookScan. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-08-24 00:00:00 UTC ]
More news stories like this |
[caption id="attachment_134125" align="alignright" width="150"] Kelley Gudahl[/caption] Kelley Gudahl was tapped as Fatherly’s first VP of marketing this week. In her new position, Gudahl will be tasked with leading the pre-sale RFP process, generating multi-purpose franchise ideas with the... Continue reading at Folio Magazine
[ Folio Magazine | 2018-08-23 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#current president
#working alongside
#staff memo
Established to let journalists publish books quickly about current political issues, the UK's independent press Byline Media will feature its first book–on responses to injustice–at its annual festival opening Friday. The post Political Publishing: Byline Media Launches Its New Issues-Driven... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-08-23 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#political publishing
Madeleine Ovenden, previously of Michael O’Mara, has been appointed head of UK sales for Laurence King Publishing (LKP). Continue reading at The Bookseller
[ The Bookseller | 2018-08-22 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#uk sales
#appointed head
Emma Paterson, literary agent at Rogers, Coleridge & White and a Bookseller Rising Star in 2018, is joining Aitken Alexander as an agent in October. Continue reading at The Bookseller
[ The Bookseller | 2018-08-21 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#coleridge white
#aitken alexander
#literary agent
John Murray Press has signed a part memoir, part advice manual from comedian Jo Brand to publish this October. Continue reading at The Bookseller
[ The Bookseller | 2018-08-15 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#part memoir
#jo brand
Campbell Brown, head of news partnerships, tells publishers that without Facebook’s help their businesses will dieA senior Facebook executive told Australian media companies that if they didn’t cooperate with the social network, their businesses would die.According to a report by The Australian,... Continue reading at The Guardian
[ The Guardian | 2018-08-14 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#cat videos
#news partnerships
#campbell brown
#tells publishers
#facebook exec
Bull Moose, a Maine and New Hampshire–based retailer known for its music, movie, and video game selection, is steadily becoming one of the region’s largest retailers of books. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-08-13 00:00:00 UTC ]
More news stories like this |
"Absolutely Fabulous" actress and stand-up comedian Helen Lederer is launching a new literary award in a bid to give female comic writing "the exposure and praise it deserves". Continue reading at The Bookseller
[ The Bookseller | 2018-08-10 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#literary award
Kate Lewis has been named chief content officer at Hearst Magazines, only the second person to be named to the position. The appointment comes days after Joanna Coles confirmed that she would be departing the company. Lewis first joined Hearst Magazines Digital Media in 2014 as vice president,... Continue reading at AdWeek
[ AdWeek | 2018-08-09 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#vice president
#improving collaboration
#hearst magazines
#kate lewis
[caption id="attachment_133047" align="alignright" width="150"] Kate Lewis[/caption] Newly appointed president of Hearst Magazines Troy Young and Hearst president and CEO Steven R. Swartz announced today that Kate Lewis will take on the role of chief content officer at Hearst Magazines, a... Continue reading at Folio Magazine
[ Folio Magazine | 2018-08-08 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#air force
#advertising program
#staff writer
#recent post
Amazon pays only £38m a year in business rates in England and Wales, a Daily Mail investigation has found, while enjoying soaring turnover. Continue reading at The Bookseller
[ The Bookseller | 2018-08-07 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#business rates
Founded by Manuel Godoy and his wife, Geiszel Godoy, this startup publisher focused on releasing comics, chapter books, and picture books aimed at black parents and their children. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-08-03 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#chapter books
Bloomsbury has snapped up an "exquisite" novel and a short story collection about flawed masculinity from Benjamin Myers six weeks after he scooped the Walter Scott Prize for Historical Fiction for his book published by Bluemoose Books. Continue reading at The Bookseller
[ The Bookseller | 2018-08-02 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#bluemoose books
#book published
#historical fiction
Historian and author Keith Lowe has moved to William Collins after a decade at Viking Penguin. Continue reading at The Bookseller
[ The Bookseller | 2018-08-02 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#william collins
Pan Macmillan will move from its current location in King's Cross to a "larger and distinctive" new eight-storey headquarters in London's Clerkenwell next year. Continue reading at The Bookseller
[ The Bookseller | 2018-08-01 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#current location
#pan macmillan
#pan mac