Ad network and online publisher Glam Media says it has built a monthly audience of 200 million visitors worldwide, and now it's looking to grow by tackling the mobile market. CEO Samir Arora said he's ready to take on Apple and Google in the process. Glam is best known as a company targeting women, but there are also partner sites covering topics like health and wellness, and some aimed at men. The unifying factor is an attempt to reach the audiences coveted by high-end brand advertisers. And that, Arora said, is why Glam is moving into mobile. Brands want to reach audiences on smartphones and tablets, but they don't want to worry about technical questions like native applications versus websites, or Flash versus HTML5. And they want to work with one company for all their campaigns, he added, rather than someone new for mobile. So Glam is launching a GlamMobile ad network, with Lexus and Macy's among its initial advertisers. "We want to really use mobile for brand advertising," Arora said. "We want to do the same types of things for high-impact digital advertising across all media." He didn't hesitate to compare Glam to the big names in mobile advertising, especially Apple's iAd program. Arora noted that iAd is limited to Apple's iOS devices, namely the iPhone and iPad, while GlamMobile ads will work on iOS, Android, WebOS, and Windows Mobile, among others. GlamMobile will also integrate with Glam's campaigns for desktop PCs. (Google is working to bring similar... Continue reading at 'AdWeek'
[ AdWeek | 2011-08-17 00:00:00 UTC ]
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Facebook Inc. is pushing back against a German ruling that could make it harder for the social media giant to combine data from all the services it runs in order to target ads even more precisely. Thursday’s ruling, though aimed at current practices, hints at potential troubles ahead if... Continue reading at Baltimore Sun
[ Baltimore Sun | 2019-02-07 22:10:00 UTC ]
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The NBA trade deadline is noon PST Thursday. A look at the players who are reportedly being traded, or have been sought in trades: On the move Ryan Anderson, F, Phoenix traded to Miami for G Tyler Johnson and G Wayne Ellington. Harrison Barnes, F, Dallas traded to Sacramento for F Justin Jackson... Continue reading at Los Angeles Times
[ Los Angeles Times | 2019-02-07 00:00:00 UTC ]
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Improvements in technology and a shift toward loyalty metrics have meant that personalization in news publishers is increasingly common. The post The pivot to paid is bringing renewed focus on automated personalized content tools appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2019-02-07 00:00:00 UTC ]
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After acquiring Worthy Publishing last year, the Hachette Book Group's Nashville publishing division has moved to Worthy's offices in Franklin, Tenn. and centralized its FaithWords editorial operations there. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-02-06 00:00:00 UTC ]
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One month before Indonesia appears as Market Focus Country at The London Book Fair (LBF) 2019, the National Organising Committee of Indonesia are hosting a cultural late at Asia House on Friday 15th February. The event will offer visitors a chance to experience a cultural journey across the... Continue reading at British Council global
[ British Council global | 2019-02-05 14:29:19 UTC ]
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The current strain of schadenfreude coursing through the digital-publishing ecosystem regarding BuzzFeed is entirely understandable. Not particularly helpful, but entirely understandable.In late January, the Wall Street Journal reported that BuzzFeed was cutting 15 percent of its global... Continue reading at Advertising Age
[ Advertising Age | 2019-02-05 00:00:00 UTC ]
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The former New York Times editor skewers everyone in her new book, but ‘there isn’t one business model that’s going to save journalism’, she saysMerchants of Truth, the new book by the former New York Times executive editor Jill Abramson, is a deep dive into multiple crises that have bedeviled... Continue reading at The Guardian
[ The Guardian | 2019-02-05 00:00:00 UTC ]
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When it debuted in 2006, BuzzFeed quickly became a social media sensation. Its listicles, quizzes and funny videos went viral and created a huge audience online. The New York-based start-up later hired hundreds of journalists to do serious journalism, creating a platform that many saw as the... Continue reading at Los Angeles Times
[ Los Angeles Times | 2019-02-03 00:00:00 UTC ]
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Cuts follow recently announced redundancies at HuffPost and BuzzFeedVice has announced plans to sack 250 staff, as a wave of job cuts affecting the digital media industry continues to hit companies around the world amid questions over the sustainability of ad-supported online publishing.Almost... Continue reading at The Guardian
[ The Guardian | 2019-02-01 00:00:00 UTC ]
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Female writers and first-time authors dominate the longlist for the 2019 Swansea University International Dylan Thomas Prize, worth £30,000. Continue reading at The Bookseller
[ The Bookseller | 2019-02-01 00:00:00 UTC ]
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Ebury Press editor Katie Seaman has bought world rights from Sarah Hornsley at The Bent Agency in Almost Adults, a “laugh-out-loud debut novel celebrating female friendship” by freelance journalist Ali Pantony. Continue reading at The Bookseller
[ The Bookseller | 2019-01-31 00:00:00 UTC ]
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Louise Adler and four board members resign as university decides to change directionMelbourne University Publishing’s CEO and members of its board of directors have resigned in protest against the university’s proposed new strategy for the publishing house that, according to one former board... Continue reading at The Guardian
[ The Guardian | 2019-01-30 00:00:00 UTC ]
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The lengthy list of Youth Media Awards from the ALA includes the Mildred L. Batchelder Award for young readers' content translated into English. The post American Library Association’s Youth Media Awards Include Daciūtė’s ‘Fox’ in Translation appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2019-01-29 00:00:00 UTC ]
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Little, Brown non-fiction imprint Robinson has bought a “moving and insightful” account of a daughter’s search for her missing father in the ‘Killing Fields’ of Cambodia. Continue reading at The Bookseller
[ The Bookseller | 2019-01-29 00:00:00 UTC ]
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The athlete-centric sports publisher has laid off eight employees as the business undergoes a strategic shift. The post Bad week for digital media: The Players’ Tribune lays off eight appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2019-01-26 00:00:00 UTC ]
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Philip Jones reflects on Marie Kondo's new Netflix series and the resilience of the physical book. Continue reading at The Bookseller
[ The Bookseller | 2019-01-25 00:00:00 UTC ]
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Time Warner Investments was one of the most prominent backers of publishing, video and advertising technology companies. The post WarnerMedia shuts investment arm that backed Mic, Mashable and other digital media startups appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2019-01-25 00:00:00 UTC ]
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Alabama-based publisher Iron Stream Media, which recently acquired New Hope Publishers, is launching three new imprints for the Christian marketplace: Ascender Books, Iron Stream Books, and New Hope Kidz. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-01-23 00:00:00 UTC ]
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President Donald Trump purports to hate “fake news” but he seems to have no problem with fake photos. At least that’s what Gizmodo discovered when it started carefully looking at the images on Trump’s official Facebook and Instagram accounts and discovered photos of the president that make him... Continue reading at Slate
[ Slate | 2019-01-22 00:00:00 UTC ]
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Bluemoose Books has revealed it will only publish female writers in 2020, with co-owner Kevin Duffy lamenting how “women over a certain age are overlooked in the publishing world”. Continue reading at The Bookseller
[ The Bookseller | 2019-01-18 00:00:00 UTC ]
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