Ad network and online publisher Glam Media says it has built a monthly audience of 200 million visitors worldwide, and now it's looking to grow by tackling the mobile market. CEO Samir Arora said he's ready to take on Apple and Google in the process. Glam is best known as a company targeting women, but there are also partner sites covering topics like health and wellness, and some aimed at men. The unifying factor is an attempt to reach the audiences coveted by high-end brand advertisers. And that, Arora said, is why Glam is moving into mobile. Brands want to reach audiences on smartphones and tablets, but they don't want to worry about technical questions like native applications versus websites, or Flash versus HTML5. And they want to work with one company for all their campaigns, he added, rather than someone new for mobile. So Glam is launching a GlamMobile ad network, with Lexus and Macy's among its initial advertisers. "We want to really use mobile for brand advertising," Arora said. "We want to do the same types of things for high-impact digital advertising across all media." He didn't hesitate to compare Glam to the big names in mobile advertising, especially Apple's iAd program. Arora noted that iAd is limited to Apple's iOS devices, namely the iPhone and iPad, while GlamMobile ads will work on iOS, Android, WebOS, and Windows Mobile, among others. GlamMobile will also integrate with Glam's campaigns for desktop PCs. (Google is working to bring similar... Continue reading at 'AdWeek'
[ AdWeek | 2011-08-17 00:00:00 UTC ]
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Bookouture has promoted Kathryn Taussig to publishing director with responsibility for recruiting and leading a new US-focused team. Continue reading at The Bookseller
[ The Bookseller | 2019-03-05 00:00:00 UTC ]
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A year after going into liquidation, digital indie Endeavour Media (the new iteration of Endeavour Press) is "sailing on as before" and now has its sights set on audio. Continue reading at The Bookseller
[ The Bookseller | 2019-03-05 00:00:00 UTC ]
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Faisal Oddang will be talking about 'Traditional Stories in Contemporary Literature' at The London Book Fair on Wednesday 13 March at 11.30. Hello Faisal Oddang. It’s very good to meet you. The first think that strikes me about you is that you are an exceptionally prolific writer. What is it... Continue reading at British Council global
[ British Council global | 2019-03-01 11:15:36 UTC ]
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Subscribe to us on iTunes, check us out on Spotify and hear us on Stitcher, Google Play and iHeartRadio too. This is our RSS feed. Tell a friend!Ben Lerer has a message for digital publishers: Stop blaming the big, bad duopoly for eating your homework. Continue reading at AdAge.com Continue reading at Advertising Age
[ Advertising Age | 2019-02-28 00:00:00 UTC ]
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Time is a flat circle. Let’s take a stroll down memory lane. Facebook, about two years ago, launched Facebook Live and encouraged publishers to join in on the fun. And, of course, publishers did because Facebook offered a vast potential for distribution and controlled a not-insignificant amount... Continue reading at Fast Company
[ Fast Company | 2019-02-26 00:00:00 UTC ]
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Sheila Rooswitha Putri will be appearing at Glasgow Zine Library with Arianne Maki and Ben Soedira on Saturday 16 March at 19.00. Storytelling in pictures is fundamental to many cultures - what are the distinctive qualities of Indonesia’s traditions of visual narrative and how do you think... Continue reading at British Council global
[ British Council global | 2019-02-25 11:15:36 UTC ]
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Ahead of PEN America's literary awards night, the organization's president Jennifer Egan tells CNN, 'I feel like the next phase is going to be an engagement with the truth.' The post PEN America Approaches Its Awards Night With News Media Appearances appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2019-02-25 00:00:00 UTC ]
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Herald Sun newspaper’s depiction of player ‘spitting the dummy’ at US Open had been widely condemnedA Herald Sun cartoon that depicted Serena Williams jumping in the air and “spitting the dummy” after losing a match to Naomi Osaka was not racist, the Press Council has found.The News Corp cartoon... Continue reading at The Guardian
[ The Guardian | 2019-02-25 00:00:00 UTC ]
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At this year’s New York Toy Fair, publishers discussed new retail opportunities following the closing of the toy store chain. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-02-22 00:00:00 UTC ]
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A report from Axel Springer shows churn prevention is a higher priority this year while satisfaction with platform support has declined. The post ‘Retention is a key strategic element for all publishers’: European publishers focus on churn appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2019-02-21 00:00:00 UTC ]
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Chatto & Windus has acquired rights to Rachel Hewitt's non-fiction book exploring the female experience. Continue reading at The Bookseller
[ The Bookseller | 2019-02-19 00:00:00 UTC ]
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Though some of the publishers that usually attend Toy Fair were absent this year, book publishing exhibitors called the 2019 edition a strong show with new trends rising to the surface. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-02-19 00:00:00 UTC ]
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Asserting that the work of francophone markets' small- and mid-sized publishers is a kind of activism, organizers of the 'Talented Indies' program in Brussels hold their third round of programming. The post In Brussels: A Focus on Francophone Independent Publishers appeared first on Publishing... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2019-02-19 00:00:00 UTC ]
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The History Press is gearing up to relocate to Cheltenham as it enters an “important phase in growth” with two new hires to start the year. Continue reading at The Bookseller
[ The Bookseller | 2019-02-13 00:00:00 UTC ]
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A programme of events focusing on Indonesian publishing will be held at the London Book Fair this year, including insights into children’s books and current market trends. Continue reading at The Bookseller
[ The Bookseller | 2019-02-13 00:00:00 UTC ]
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3Doodler is finally launching a mobile app, and it'll come with step-by-step instructions you can follow to hone your 3D-printing skills. The company will also roll out a new project every week to give you something fresh to work on after you've alre... Continue reading at Engadget
[ Engadget | 2019-02-13 00:00:00 UTC ]
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In her speech, Open Markets Institute senior fellow Lina Khan said: “More than any other firm, Amazon depicts how a company can come to monopolize all sorts of markets without triggering scrutiny under our anti-monopoly laws.” Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-02-11 00:00:00 UTC ]
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The National Organising Committee for Indonesia as Market Focus Country at the 2019 London Book Fair is offering grants of up to £5,000 to organisations in the UK for the purpose of staging activities or events that increase public knowledge of Indonesia via the creative sector. Continue reading at The Bookseller
[ The Bookseller | 2019-02-09 00:00:00 UTC ]
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Indonesia is the country of focus at the London Book Fair this year and recently at Frankfurt - to what extent do you think Indonesian literature is finally having it's moment in the spotlight? I cannot say for certain what these one-off ‘spotlights’ on Indonesian literature would mean for... Continue reading at British Council global
[ British Council global | 2019-02-08 10:06:53 UTC ]
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