Ad network and online publisher Glam Media says it has built a monthly audience of 200 million visitors worldwide, and now it's looking to grow by tackling the mobile market. CEO Samir Arora said he's ready to take on Apple and Google in the process. Glam is best known as a company targeting women, but there are also partner sites covering topics like health and wellness, and some aimed at men. The unifying factor is an attempt to reach the audiences coveted by high-end brand advertisers. And that, Arora said, is why Glam is moving into mobile. Brands want to reach audiences on smartphones and tablets, but they don't want to worry about technical questions like native applications versus websites, or Flash versus HTML5. And they want to work with one company for all their campaigns, he added, rather than someone new for mobile. So Glam is launching a GlamMobile ad network, with Lexus and Macy's among its initial advertisers. "We want to really use mobile for brand advertising," Arora said. "We want to do the same types of things for high-impact digital advertising across all media." He didn't hesitate to compare Glam to the big names in mobile advertising, especially Apple's iAd program. Arora noted that iAd is limited to Apple's iOS devices, namely the iPhone and iPad, while GlamMobile ads will work on iOS, Android, WebOS, and Windows Mobile, among others. GlamMobile will also integrate with Glam's campaigns for desktop PCs. (Google is working to bring similar... Continue reading at 'AdWeek'
[ AdWeek | 2011-08-17 00:00:00 UTC ]
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Digital media-buying habits are continuously in flux. The post Top UK publishers say they’ll move to reduce ads bought through open ad exchanges appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2019-01-18 00:00:00 UTC ]
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A 1980s popstar, a former women’s weekly chief and an engineer are all vying for the Costa Short Story Award with an all-female shortlist for the first time. Continue reading at The Bookseller
[ The Bookseller | 2019-01-17 00:00:00 UTC ]
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Subscribe to us on iTunes, check us out on Spotify and hear us on Stitcher, Google Play and iHeartRadio too. This is our RSS feed. Tell a friend!It is, to hear Bloomberg Media's Keith Grossman tell it, both the best of times and the worst of times to be a publisher, depending on who you ask. On... Continue reading at Advertising Age
[ Advertising Age | 2019-01-17 00:00:00 UTC ]
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A new digital platform and newsletter called The FLIP (Female Leadership in Publishing), launched by three Transworld colleagues to showcase "brilliant, inspiring, courageous and creative" women who work in the publishing industry, has been "inundated" with support, collecting hundreds of... Continue reading at The Bookseller
[ The Bookseller | 2019-01-15 00:00:00 UTC ]
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Hachette Children’s Group will this year publish the first series for young readers by Shane Hegarty, author of Darkmouth (HarperCollins Children’s Books). Continue reading at The Bookseller
[ The Bookseller | 2019-01-08 00:00:00 UTC ]
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Jill Abramson, the former executive editor of the New York Times, says that a Fox News report claiming that she views her former employer as biased against President Trump took words from her forthcoming book out of context. The Fox News article, written by Howard Kurtz and headlined "Former NY... Continue reading at Los Angeles Times
[ Los Angeles Times | 2019-01-08 00:00:00 UTC ]
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The Big Green Bookshop is closing down its physical premises as owner Simon Key moves the business to online only, with "absolute monster" rates and rents forcing him to shut the bricks and mortar shop. Continue reading at The Bookseller
[ The Bookseller | 2019-01-03 00:00:00 UTC ]
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It's a tumultuous time in the media industry, and this year saw multiple publications change ownership and some--including, most recently, conservative magazine The Weekly Standard--shutter operations entirely. So it perhaps came as no surprise when a number of brands across three leading... Continue reading at AdWeek
[ AdWeek | 2018-12-27 00:00:00 UTC ]
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The Darley Anderson Children’s Book Agency has moved to a new office, following the appointment of a new agent. Continue reading at The Bookseller
[ The Bookseller | 2018-12-15 00:00:00 UTC ]
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First Media decided to join Snapchat after the platform no longer required publishers to share only exclusive content. The post Viral publisher First Media joins Snapchat with repurposed Facebook video appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-12-10 00:00:00 UTC ]
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Rachel Roddy, author of Four Quarters and Two Kitchens (Headline), has moved to Fig Tree to publish a new pasta book, The A-Z of Pasta. Continue reading at The Bookseller
[ The Bookseller | 2018-12-08 00:00:00 UTC ]
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Just short of its 25th anniversary, Pula’s book fair in Croatia will draw some 50,000 people and 200 publishers to its program of debate and open discussion. By Olivia Snaije | @OliviaSnaije ‘We Wanted a Place for Freedom’ n a brilliantly sunny morning on the Istrian peninsula in Croatia, the... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-12-07 00:00:00 UTC ]
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Vodafone Foundation, the telecommunications company's charitable arm, and Andersen Press are offering parents a free children’s book about using social media responsibly. Continue reading at The Bookseller
[ The Bookseller | 2018-12-06 00:00:00 UTC ]
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In an effort to attract a more diverse roster of writers, Polis Books founder Jason Pinter is launching Agora Books, a diversity-focused imprint specializing in crime and mystery fiction. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-12-03 00:00:00 UTC ]
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BuzzFeed CEO Jonah Peretti floated the idea of a merger between big digital publishing companies. Here's how a merger could -- but ultimately won't -- help. The post Video Briefing: The pros and cons of a digital media merger appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-11-28 00:00:00 UTC ]
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Hodder has bought a father’s "moving" memoir, Once More We Saw Stars, about how he and his wife coped after the death of their two-year-old daughter in a freak accident. Continue reading at The Bookseller
[ The Bookseller | 2018-11-24 00:00:00 UTC ]
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Virago has acquired two new novels from Megan Abbott, the author behind Dare Me and You Will Know Me (Picador), including a thriller about female ambition. Continue reading at The Bookseller
[ The Bookseller | 2018-11-24 00:00:00 UTC ]
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BuzzFeed, Group Nine Media and other big digital publishers are floating the idea of merging to get better terms from Google and Facebook. It won't work. The post ‘Thinking along the wrong trajectory’: Digital media mergers won’t solve the duopoly problem appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-11-20 00:00:00 UTC ]
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Following University Press of New England’s decision to close its doors at the end of 2018, the distributor has reached an agreement with University of Chicago Press and Chicago Distribution Center to handle distribution for its backlist and select new titles. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-11-20 00:00:00 UTC ]
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The Bookseller has announced the launch of Books in the Media, a new book reviews curation and aggregation service at booksinthemedia.thebookseller.com. Continue reading at The Bookseller
[ The Bookseller | 2018-11-14 00:00:00 UTC ]
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