Ad network and online publisher Glam Media says it has built a monthly audience of 200 million visitors worldwide, and now it's looking to grow by tackling the mobile market. CEO Samir Arora said he's ready to take on Apple and Google in the process. Glam is best known as a company targeting women, but there are also partner sites covering topics like health and wellness, and some aimed at men. The unifying factor is an attempt to reach the audiences coveted by high-end brand advertisers. And that, Arora said, is why Glam is moving into mobile. Brands want to reach audiences on smartphones and tablets, but they don't want to worry about technical questions like native applications versus websites, or Flash versus HTML5. And they want to work with one company for all their campaigns, he added, rather than someone new for mobile. So Glam is launching a GlamMobile ad network, with Lexus and Macy's among its initial advertisers. "We want to really use mobile for brand advertising," Arora said. "We want to do the same types of things for high-impact digital advertising across all media." He didn't hesitate to compare Glam to the big names in mobile advertising, especially Apple's iAd program. Arora noted that iAd is limited to Apple's iOS devices, namely the iPhone and iPad, while GlamMobile ads will work on iOS, Android, WebOS, and Windows Mobile, among others. GlamMobile will also integrate with Glam's campaigns for desktop PCs. (Google is working to bring similar... Continue reading at 'AdWeek'
[ AdWeek | 2011-08-17 00:00:00 UTC ]
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The bookseller will leave its 52 Prince Street location, in Manhattan's SoHo neighborhood, at the end of June 2019, but plans to stay in the area. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-10-09 00:00:00 UTC ]
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Gill Hornby is moving from Little, Brown to Century for her next novel, Miss Austen, about the relationship between Jane and Cassandra Austen. Continue reading at The Bookseller
[ The Bookseller | 2018-10-09 00:00:00 UTC ]
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The set of Brother, Vertical Networks’ irreverent digital magazine for young men, which publishes daily on Snapchat and Facebook. Continue reading at The New York Times
[ The New York Times | 2018-10-01 00:00:00 UTC ]
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'In five years' time, I want to feel like I'm publishing the widest possible range of book,' says this year's 'Shooting Star' among The Bookseller's UK Rising Stars. And she'd like to see the industry embrace diversity faster. The post The 2018 ‘Shooting Star’ Sophie Jonathan: Frankfurt-Bound... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-09-27 00:00:00 UTC ]
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Jonathan Cape has acquired a third book from writer and neurosurgeon Henry Marsh, author of the hugely successful Do No Harm: Stories of Life, Death and Brain Surgery (2014) and its follow-up Admissions: A Life in Brain Surgery (2017), both published with Weidenfeld & Nicholson. Continue reading at The Bookseller
[ The Bookseller | 2018-09-27 00:00:00 UTC ]
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Katy Olson is joining Condé Nast as the editor of AD Pro, Architectural Digest's digital destination geared toward design professionals. Olson is currently the executive editor at Business of Home, where she runs the brand's website and contributes to its quarterly print edition. Earlier in her... Continue reading at Folio Magazine
[ Folio Magazine | 2018-09-27 00:00:00 UTC ]
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Association magazines are a common benefit to members and have developed a longstanding, healthy area for publishing. But like much of the print publishing industry, such magazines are beginning to diversify the means for generating revenue. “I think where associations have a struggle is with... Continue reading at Folio Magazine
[ Folio Magazine | 2018-09-27 00:00:00 UTC ]
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Attendance at the 2018 American Christian Fiction Writers conference was up from last year, with the emphasis remaining on encouragement for both aspiring and established authors. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-09-26 00:00:00 UTC ]
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Taking direction from its board members, the AAP has reset its focus on copyright and advocacy for the value of book publishing in modern society. The post The ‘New’ Association of American Publishers to Focus on Advocacy, Copyright appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-09-25 00:00:00 UTC ]
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After a decade's publishing with Orion, Linwood Barclay is moving to HQ, HarperCollins, in a new three-book, seven-figure deal. Continue reading at The Bookseller
[ The Bookseller | 2018-09-22 00:00:00 UTC ]
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In addition to protecting copyright and free expression, the AAP has added backing regulations and policies that can led to a robust and innovative industry to its mission statement. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-09-20 00:00:00 UTC ]
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Time’s sales and profits, like those of most print publications, have been shrinking every year, a situation that made it difficult to sell the magazine, even with its storied past. Continue reading at The New York Times
[ The New York Times | 2018-09-18 00:00:00 UTC ]
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Where Jeff Bezos goes, other tech billionaires follow. The latest titan to invest in print media is Salesforce founder Marc Benioff who, along with wife Lynne, is buying Time magazine. The pair are using $190 million from their personal fortune to bu... Continue reading at Engadget
[ Engadget | 2018-09-17 00:00:00 UTC ]
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For a fifth time, an all-female shortlist has been unveiled for the £15,000 BBC National Short Story Award, including a nod for 2013 winner Sarah Hall. Continue reading at The Bookseller
[ The Bookseller | 2018-09-15 00:00:00 UTC ]
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Trapeze commissioning editor Emma Smith is joining Ebury Press as editorial director, covering maternity leave for Sara Cywinski. She takes up her new role in October, reporting to deputy publisher Andrew Goodfellow. Continue reading at The Bookseller
[ The Bookseller | 2018-09-10 00:00:00 UTC ]
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Jenny McLachlan has moved to Egmont for her middle-grade debut, in a six-figure pre-empt. Continue reading at The Bookseller
[ The Bookseller | 2018-09-08 00:00:00 UTC ]
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Rachael Bland’s memoir, For Freddie, was submitted to publishers at the start of the week, and already has one publisher offer on the table, Bland's agent has confirmed. Continue reading at The Bookseller
[ The Bookseller | 2018-09-07 00:00:00 UTC ]
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More than two years into its controversial plan for library system consolidations, staff leadership shakeups at Russia's leading state libraries are part of a plan to eventually streamline and digitally network libraries across the country. The post Russian State Libraries’ Consolidation Program... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-09-07 00:00:00 UTC ]
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Detroit-based Hour Media Group continued its nearly two-year-long regional magazine shopping spree this week, snatching up 38-year-old Gemini Publications, also based in Michigan, from longtime owner and publisher John Zwarensteyn. Included in the sale are the monthly Grand Rapids magazine, the... Continue reading at Folio Magazine
[ Folio Magazine | 2018-09-06 00:00:00 UTC ]
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Lawmakers on Capitol Hill questioned top executives at Facebook and Twitter on Wednesday about their companies’ ability to thwart foreign interference, and hinted that industry regulations may be coming. The “size and reach of your platforms demand that we, as policy-makers, do our job, to ensure... Continue reading at Los Angeles Times
[ Los Angeles Times | 2018-09-05 00:00:00 UTC ]
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