Ad network and online publisher Glam Media says it has built a monthly audience of 200 million visitors worldwide, and now it's looking to grow by tackling the mobile market. CEO Samir Arora said he's ready to take on Apple and Google in the process. Glam is best known as a company targeting women, but there are also partner sites covering topics like health and wellness, and some aimed at men. The unifying factor is an attempt to reach the audiences coveted by high-end brand advertisers. And that, Arora said, is why Glam is moving into mobile. Brands want to reach audiences on smartphones and tablets, but they don't want to worry about technical questions like native applications versus websites, or Flash versus HTML5. And they want to work with one company for all their campaigns, he added, rather than someone new for mobile. So Glam is launching a GlamMobile ad network, with Lexus and Macy's among its initial advertisers. "We want to really use mobile for brand advertising," Arora said. "We want to do the same types of things for high-impact digital advertising across all media." He didn't hesitate to compare Glam to the big names in mobile advertising, especially Apple's iAd program. Arora noted that iAd is limited to Apple's iOS devices, namely the iPhone and iPad, while GlamMobile ads will work on iOS, Android, WebOS, and Windows Mobile, among others. GlamMobile will also integrate with Glam's campaigns for desktop PCs. (Google is working to bring similar... Continue reading at 'AdWeek'
[ AdWeek | 2011-08-17 00:00:00 UTC ]
News tagged with:
#brand advertising
#big names
#publishing partners
#annual revenue
LifeWay Christian Resources will close two-thirds of its 170 bricks-and-mortar stores this summer, with the rest following by the year’s end. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-04-17 00:00:00 UTC ]
More news stories like this |
Ruth Reichl, former editor-in-chief of Gourmet magazine — previously a food editor and restaurant critic for the Los Angeles Times — released her newest memoir, “Save Me The Plums,” earlier this year, telling a “tale of the end of American magazine media as we knew it.” The book is also many... Continue reading at Los Angeles Times
[ Los Angeles Times | 2019-04-14 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#restaurant critic
#food editor
#ruth reichl
W H Smith has revealed plans to refit its post office stores with a bigger emphasis on books. Continue reading at The Bookseller
[ The Bookseller | 2019-04-12 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#bigger emphasis
#revealed plans
#bigger focus
In a sea of disinformation, lies, spin and social media hate mongering, it’s hard to find any clarity these days on the issue of immigration on our Southern border. This week, coverage of the forced resignation of Kirstjen Nielsen as secretary of the Department of Homeland Security offered a... Continue reading at Baltimore Sun
[ Baltimore Sun | 2019-04-11 17:05:00 UTC ]
More news stories like this | All news stories tagged with:
#kirstjen nielsen
#forced resignation
#southern border
#human toll
In a sea of disinformation, lies, spin and social media hate mongering, it’s hard to find any clarity these days on the issue of immigration on our Southern border. This week, coverage of the forced resignation of Kirstjen Nielsen as secretary of the Department of Homeland Security offered a... Continue reading at Baltimore Sun
[ Baltimore Sun | 2019-04-11 17:05:00 UTC ]
More news stories like this | All news stories tagged with:
#kirstjen nielsen
#forced resignation
#southern border
#human toll
Grazia has run its last dedicated books page, 'Shelf Life', under books editor Alexandra Heminsley after a redesign. Continue reading at The Bookseller
[ The Bookseller | 2019-04-11 00:00:00 UTC ]
More news stories like this |
Marc Pritchard has asked a lot from digital media the past two years, but his latest ask may be the hardest to get — civility. In a speech to the Association of National Advertisers Media Conference in Orlando on Thursday, Procter & Gamble Co.’s chief brand officer called for a “New Media... Continue reading at Advertising Age
[ Advertising Age | 2019-04-11 00:00:00 UTC ]
More news stories like this |
News about rampant misinformation, dubious data practices and censorship accusations haven't done much to turn Americans off social media over the past few years, according to a Pew Research report published today. The survey found that the share of U.S. adults on Facebook, LinkedIn, Twitter and... Continue reading at AdWeek
[ AdWeek | 2019-04-11 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#survey found
#pew report
Circle Media Group has sold its interest in one of Europe’s largest book printers, CPI, to a private investor, after less than nine months of ownership. Continue reading at The Bookseller
[ The Bookseller | 2019-04-10 00:00:00 UTC ]
More news stories like this |
The veteran media executive helped validate digital media in the eyes of marketers and publishers. His new job will ask him to do something very different. The post ‘A builder and fixer’: New Gizmodo boss Jim Spanfeller is an old school digital media vet appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2019-04-10 00:00:00 UTC ]
More news stories like this |
The United Kingdom joined a growing global backlash against technology companies such as Facebook Inc. and Twitter Inc., proposing fines and bans if social-media platforms fail to curb illegal activity. The government outlined plans for an industry-funded regulator that would police the... Continue reading at Baltimore Sun
[ Baltimore Sun | 2019-04-08 14:25:00 UTC ]
More news stories like this | All news stories tagged with:
#industry-funded regulator
#proposing fines
#zealand attack
#technology companies
The United Kingdom joined a growing global backlash against technology companies such as Facebook Inc. and Twitter Inc., proposing fines and bans if social-media platforms fail to curb illegal activity. The government outlined plans for an industry-funded regulator that would police the... Continue reading at Baltimore Sun
[ Baltimore Sun | 2019-04-08 14:25:00 UTC ]
More news stories like this | All news stories tagged with:
#industry-funded regulator
#proposing fines
#zealand attack
#technology companies
Headline has appointed Louise Swannell from Hodder & Stoughton as its new publicity director, with a promotion for Jessica Farrugia and two new publicity managers joining the team. Continue reading at The Bookseller
[ The Bookseller | 2019-04-06 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#publicity director
#hodder stoughton
Everybody has their own hot take on the media. The coldest eye likely comes from (or probably should come from) those who put their own money on the line. Publicly-traded media companies share a lot of mandatory financial information, but what drives the perspectives of those looking a bit... Continue reading at Folio Magazine
[ Folio Magazine | 2019-04-04 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#high-quality news
#market ripe
Bloomsbury Business has landed a guide by UK marketing specialist Kubi Springer on how to build a powerful female brand. Continue reading at The Bookseller
[ The Bookseller | 2019-04-04 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#bloomsbury business
[caption id="attachment_154813" align="alignright" width="300"] Left to right: Genevieve Smith and Noreen Malone. (Photo: Marvin Orellana/New York Magazine)[/caption] Newly appointed New York magazine editor-in-chief David Haskell announced two of his first promotions since taking the helm.... Continue reading at Folio Magazine
[ Folio Magazine | 2019-04-04 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#nbc news
#today show
#bon apptit
#good housekeeping
#strategic direction
Bank of Montreal has signed a 15-year lease for six floors at 151 W. 42nd St., the Times Square skyscraper that used to house publishing company Conde Nast. The Canadian bank’s capital-markets... To view the full story, click the title link. Continue reading at Crains New York
[ Crains New York | 2019-04-03 00:00:00 UTC ]
More news stories like this |
Enthuse Group, a specialist international publishing firm, has announced the acquisition of a 51% stake in AA Media Ltd. Continue reading at The Bookseller
[ The Bookseller | 2019-04-02 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#51% stake
Sandi Toksvig and Helen Lederer lead the drive to tackle gender inequality in the artsFrom this month’s Women of the World gathering on London’s South Bank to many smaller bespoke festivals and competitions, the demand for public events and festivals centred on the female experience is growing... Continue reading at The Guardian
[ The Guardian | 2019-03-30 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#primadonna festival
#female experience
#public events
#south bank
#literary event