Ad network and online publisher Glam Media says it has built a monthly audience of 200 million visitors worldwide, and now it's looking to grow by tackling the mobile market. CEO Samir Arora said he's ready to take on Apple and Google in the process. Glam is best known as a company targeting women, but there are also partner sites covering topics like health and wellness, and some aimed at men. The unifying factor is an attempt to reach the audiences coveted by high-end brand advertisers. And that, Arora said, is why Glam is moving into mobile. Brands want to reach audiences on smartphones and tablets, but they don't want to worry about technical questions like native applications versus websites, or Flash versus HTML5. And they want to work with one company for all their campaigns, he added, rather than someone new for mobile. So Glam is launching a GlamMobile ad network, with Lexus and Macy's among its initial advertisers. "We want to really use mobile for brand advertising," Arora said. "We want to do the same types of things for high-impact digital advertising across all media." He didn't hesitate to compare Glam to the big names in mobile advertising, especially Apple's iAd program. Arora noted that iAd is limited to Apple's iOS devices, namely the iPhone and iPad, while GlamMobile ads will work on iOS, Android, WebOS, and Windows Mobile, among others. GlamMobile will also integrate with Glam's campaigns for desktop PCs. (Google is working to bring similar... Continue reading at 'AdWeek'
[ AdWeek | 2011-08-17 00:00:00 UTC ]
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The author reflects on “Three Women,” which was the result of countless interviews and a cross-country drive in an RV. Continue reading at The Washington Post
[ The Washington Post | 2019-07-03 12:54:00 UTC ]
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[caption id="attachment_161551" align="alignright" width="150"] Jimi Li[/caption] ALM Media, the New York-based B2B media and intelligence firm serving the legal and financial services industries, announced the addition of Jimi Li to its executive ranks as chief technology officer. Li arrives... Continue reading at Folio Magazine
[ Folio Magazine | 2019-07-02 16:04:59 UTC ]
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Macmillan Children’s Books (MCB) has acquired two novels by Padraig Kenny at auction. Continue reading at The Bookseller
[ The Bookseller | 2019-07-01 11:47:38 UTC ]
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[caption id="attachment_160867" align="alignright" width="150"] Josh London[/caption] Reuters named Josh London as its new chief marketing officer, effective immediately. Most recently the CMO at IDG Communications, London will now be responsible for all aspects of marketing at the company,... Continue reading at Folio Magazine
[ Folio Magazine | 2019-06-26 15:38:09 UTC ]
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Why the relative quiet around E Jean Carroll’s allegation? Is it sexism? Outrage fatigue? Journalistic cowardice? All of the above?Donald Trump once boasted he could stand in the middle of Fifth Avenue and shoot someone without losing any votes. While this thesis hasn’t been tested – yet – I... Continue reading at The Guardian
[ The Guardian | 2019-06-26 06:00:14 UTC ]
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ABC, News Corp and Nine call for legislation to protect journalists and whistleblowers, saying a free press must be ‘entrenched in law’Media executives have united to call on the government to amend a range of laws to protect journalists and whistleblowers after a series of widely condemned... Continue reading at The Guardian
[ The Guardian | 2019-06-26 01:54:18 UTC ]
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Holly Seddon has moved to Trapeze after signing a two-book deal with the Orion imprint. Continue reading at The Bookseller
[ The Bookseller | 2019-06-25 02:03:06 UTC ]
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Quartz Brief, the award-winning news mobile app, is being put out to pasture so the digital news publisher can focus Continue reading at Editor & Publisher
[ Editor & Publisher | 2019-06-24 17:45:29 UTC ]
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At the Cannes Lions International Festival of Creativity, Ad Age sat down with some of the brightest minds in advertising and marketing to discuss some of the bravest and most talked about ideas of this year, some of which also scored big Lions last week. One of the most celebrated campaigns... Continue reading at Advertising Age
[ Advertising Age | 2019-06-24 17:00:00 UTC ]
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Juliet Escoria’s “Juliet the Maniac” sees the life of a bipolar teenager in gut-wrenching fragments. Continue reading at The New York Times
[ The New York Times | 2019-06-24 09:00:07 UTC ]
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As she celebrates a series of career milestones—which coincide with the 20th anniversary of her publisher, Dafina Books—the author starts a new chapter by revisiting classic characters in the long-awaited sequel to her first novel, My Brother’s Keeper. (Sponsored) Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-06-24 04:00:00 UTC ]
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Alice Oswald has been elected as the next Oxford University Professor of Poetry after triumphing in the vote, making her the first woman to serve in the role in 300 years. Continue reading at The Bookseller
[ The Bookseller | 2019-06-23 18:01:20 UTC ]
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Egmont rights director Tracy Phillips is moving to Hachette Children's Group (HCG) to replace Andrew Sharp, who is leaving publishing to train as a teacher. Continue reading at The Bookseller
[ The Bookseller | 2019-06-23 16:42:05 UTC ]
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A smartphone alert to local news publishers: Mobile matters! It matters to your readers, to your revenue streams and to Continue reading at Editor & Publisher
[ Editor & Publisher | 2019-06-21 15:22:29 UTC ]
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The creators of mobile gaming phenomenon Pokemon Go unleashed a new game on Thursday that features Harry Potter and other characters from the wizarding world made famous in best-selling books and blockbuster movies. Continue reading at CBC
[ CBC | 2019-06-21 12:31:30 UTC ]
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The new update to the format fixes the problems with ePub 3.1. Publishers should get on board ASAP. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-06-21 04:00:00 UTC ]
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People editor-in-chief Dan Wakeford announced his first hire and several promotions since taking on his new role in March. [caption id="attachment_160467" align="alignright" width="150"] Wendy Naugle[/caption] Wendy Naugle was brought on as the new deputy editor for the magazine. She joins... Continue reading at Folio Magazine
[ Folio Magazine | 2019-06-20 16:36:32 UTC ]
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In 2019, Indonesia was the Market Focus country at The London Book Fair. Over the year, we've worked with lots of organisations to bring Indonesian literature to the UK, and UK literature to Indonesia. Contains Strong Language / Makassar Writers Festival In June 2019, three UK poets, William... Continue reading at British Council global
[ British Council global | 2019-06-19 15:03:54 UTC ]
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Responding to the Guardian’s piece on “toxic” YA culture, Chelsey Pippin argues that the online YA community’s sensitivity and nuance is being underplayed. Continue reading at The Bookseller
[ The Bookseller | 2019-06-19 13:22:25 UTC ]
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By this point, the phrase “fake news” has become as ubiquitous in newsrooms as “election night pizza.” It’s a term Continue reading at Editor & Publisher
[ Editor & Publisher | 2019-06-19 07:00:42 UTC ]
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