Ad network and online publisher Glam Media says it has built a monthly audience of 200 million visitors worldwide, and now it's looking to grow by tackling the mobile market. CEO Samir Arora said he's ready to take on Apple and Google in the process. Glam is best known as a company targeting women, but there are also partner sites covering topics like health and wellness, and some aimed at men. The unifying factor is an attempt to reach the audiences coveted by high-end brand advertisers. And that, Arora said, is why Glam is moving into mobile. Brands want to reach audiences on smartphones and tablets, but they don't want to worry about technical questions like native applications versus websites, or Flash versus HTML5. And they want to work with one company for all their campaigns, he added, rather than someone new for mobile. So Glam is launching a GlamMobile ad network, with Lexus and Macy's among its initial advertisers. "We want to really use mobile for brand advertising," Arora said. "We want to do the same types of things for high-impact digital advertising across all media." He didn't hesitate to compare Glam to the big names in mobile advertising, especially Apple's iAd program. Arora noted that iAd is limited to Apple's iOS devices, namely the iPhone and iPad, while GlamMobile ads will work on iOS, Android, WebOS, and Windows Mobile, among others. GlamMobile will also integrate with Glam's campaigns for desktop PCs. (Google is working to bring similar... Continue reading at 'AdWeek'
[ AdWeek | 2011-08-17 00:00:00 UTC ]
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Eastside Media Corp. was founded by Eric LaFontaine, former Puget Sound Business Journal Publisher Mike Flynn and former USA Today Sports Vice President Patrick Scanlon. Continue reading at Silicon Valley Business Journal
[ Silicon Valley Business Journal | 2019-08-16 05:46:26 UTC ]
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This year’s Guardian 4th Estate BAME Short Story Prize shortlist has been announced, with an all-female list of writers. Continue reading at The Bookseller
[ The Bookseller | 2019-08-16 01:51:30 UTC ]
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Hearst Magazines announced new roles for three executives within its corporate sales and marketing structure, the first stages of a succession plan following last month's departure of Michael Clinton, who retired and transitioned to an advisory role after spending the last nine years as Hearst... Continue reading at Folio Magazine
[ Folio Magazine | 2019-08-15 20:06:35 UTC ]
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Children's books account for just 4.9% of review space, despite making up a third of the market, according to data from Books in the Media. Continue reading at The Bookseller
[ The Bookseller | 2019-08-15 17:56:13 UTC ]
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Lottery funds in the UK have generated more than £1.85 million for Book Aid International, and F+W Media's assets in arts and crafts go to Peak Media. The post Industry Notes: UK Postcode Lottery Helps Book Aid; F+W Fine Arts Sold to Peak Media appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2019-08-15 05:30:02 UTC ]
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To make booking and running global campaigns easier for clients, magazine company Hearst has built up its centralized, global digital Continue reading at Editor & Publisher
[ Editor & Publisher | 2019-08-14 14:50:56 UTC ]
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The magazine company has run over 200 global campaign over the last year from its centralized team of 26 people, based in London. The post 1 year in, Hearst Digital Media’s revamped global ad team doubled its revenue appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2019-08-14 04:01:54 UTC ]
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The FUSE Media Summit returns this Nov. 19-21, once again connecting digital media and technology executives for 2 ½ days of expert insights, boardroom case studies, and peer-to-peer discussion. To develop an impactful program, we're working closely with a group of all-star advisors that... Continue reading at Publishing Executive
[ Publishing Executive | 2019-08-13 16:55:01 UTC ]
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After decades of gathering Spanish-language magazines and newspapers in his office—thousands of them—Kirk Whisler started looking around for a more formal place to archive this collection. Whisler is president of Fallbrook, Calif.-based Latino 247 Media Group, a founding member of the National... Continue reading at Advertising Age
[ Advertising Age | 2019-08-13 13:31:00 UTC ]
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Sarah Rose recounts the bravery and sacrifices of 39 British women in the lead-up to D-Day. Continue reading at The Washington Post
[ The Washington Post | 2019-08-09 15:34:06 UTC ]
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Peter Dutton says federal police should consider ‘public interest implications’ before investigating leaks that involve journalistsHome affairs minister Peter Dutton has given new directions to the Australian federal police on investigations into journalists and media organisations.The decision... Continue reading at The Guardian
[ The Guardian | 2019-08-09 07:01:12 UTC ]
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[caption id="attachment_164365" align="alignright" width="150"] Alyssa Vingan Klein[/caption] Bustle Digital Group named Fashionista’s editor-in-chief Alyssa Vingan Klein as the new editorial director of Nylon. This hire follows last week’s announcement by Nylon editor-in-chief Gabrielle Korn... Continue reading at Folio Magazine
[ Folio Magazine | 2019-08-08 19:30:31 UTC ]
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The Specialty Graphic Imaging Association (SGIA), a printing industry trade group, announced this week that it has acquired NAPCO Media—the Philadelphia-based B2B publisher of Book Business, Printing Impressions and Publishing Executive, among a handful of other titles—for an undisclosed... Continue reading at Folio Magazine
[ Folio Magazine | 2019-08-08 18:53:40 UTC ]
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Thriller writer Araminta Hall is moving from PRH to Orion Fiction in a two-book deal. Continue reading at The Bookseller
[ The Bookseller | 2019-08-06 11:43:46 UTC ]
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It’s a challenging time in the digital media industry. BuzzFeed Inc. and Vice Media Inc., which defined a generation of news SmartNews Inc. announced Sunday a new investment valuing the business at... To view the full story, click the title link. Continue reading at Crains New York
[ Crains New York | 2019-08-05 20:24:37 UTC ]
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[caption id="attachment_127941" align="alignright" width="150"] Gabrielle Korn[/caption] Nylon editor-in-chief Gabrielle Korn is stepping down from her role following last month’s sale of the magazine to Bustle Digital Group. In her August editor's letter, Korn said, “I’ve weighed my options... Continue reading at Folio Magazine
[ Folio Magazine | 2019-08-01 19:59:47 UTC ]
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Inquiry told leaks to media can have ‘catastrophic’ consequences and federal police’s independence and press freedom are not ‘inherently in conflict’The Australian federal police has pushed back against calls for greater safeguards on the issue of warrants that interfere with press freedom,... Continue reading at The Guardian
[ The Guardian | 2019-07-31 07:30:13 UTC ]
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Peak Media Properties, a new company owned by Terence O’Toole’s private investment vehicle Macanta Investments, LLC, launched on Monday to house 20 former F+W Media crafts, design and fine arts titles. F+W’s former Artist’s Network and Crafts communities, which includes Artists Magazine, The... Continue reading at Folio Magazine
[ Folio Magazine | 2019-07-30 19:32:49 UTC ]
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Cambridge University Press has bought a "groundbreaking" book charting the rise and fall of "female husbands" in the 18th and 19th centuries. Continue reading at The Bookseller
[ The Bookseller | 2019-07-29 11:57:16 UTC ]
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Hodder & Stoughton has joined forces with digital platform Serial Box to publish an original psychological thriller by a team of women crime writers helmed and hand-picked by Sophie Hannah. Continue reading at The Bookseller
[ The Bookseller | 2019-07-29 06:07:59 UTC ]
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