Ad network and online publisher Glam Media says it has built a monthly audience of 200 million visitors worldwide, and now it's looking to grow by tackling the mobile market. CEO Samir Arora said he's ready to take on Apple and Google in the process. Glam is best known as a company targeting women, but there are also partner sites covering topics like health and wellness, and some aimed at men. The unifying factor is an attempt to reach the audiences coveted by high-end brand advertisers. And that, Arora said, is why Glam is moving into mobile. Brands want to reach audiences on smartphones and tablets, but they don't want to worry about technical questions like native applications versus websites, or Flash versus HTML5. And they want to work with one company for all their campaigns, he added, rather than someone new for mobile. So Glam is launching a GlamMobile ad network, with Lexus and Macy's among its initial advertisers. "We want to really use mobile for brand advertising," Arora said. "We want to do the same types of things for high-impact digital advertising across all media." He didn't hesitate to compare Glam to the big names in mobile advertising, especially Apple's iAd program. Arora noted that iAd is limited to Apple's iOS devices, namely the iPhone and iPad, while GlamMobile ads will work on iOS, Android, WebOS, and Windows Mobile, among others. GlamMobile will also integrate with Glam's campaigns for desktop PCs. (Google is working to bring similar... Continue reading at 'AdWeek'
[ AdWeek | 2011-08-17 00:00:00 UTC ]
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Discover the Guardian News & Media Archive’s collection of records charting the Guardian’s first steps online to its development as one of the world’s most popular newspaper websites.The GNM Archive has recently catalogued a large collection of records relating to the development of the... Continue reading at The Guardian
[ The Guardian | 2019-11-06 09:48:39 UTC ]
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At a brief conference on Monday, B&N attorneys said the company will move for summary judgment on the most contentious and potentially costly claims in the wrongful termination suit filed against the retailer by former CEO Demos Parneros. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-11-05 05:00:00 UTC ]
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The Department of Justice has warned Hachette Book Group that its planned publication of 'A Warning' by an anonymous Trump administration official may violate a non-disclosure agreement. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-11-04 05:00:00 UTC ]
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On Tuesday the business information company Questex announced Patrick Nohilly as its new chief financial officer, to work out of its New York headquarters. Nohilly succeeds Debra Mason, who left in September to take on the CFO role at SourceMedia. Nohilly most recently served as president and... Continue reading at Folio Magazine
[ Folio Magazine | 2019-10-31 22:05:02 UTC ]
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Day two of the Folio: Show opened with another panel of industry veterans sharing insights on leveraging content for revenue, moderated by Christa Carone, president of Group Nine Media. Eric Schurenberg, CEO of Mansueto Ventures, the parent company of Inc. and Fast Company, shared intel on how... Continue reading at Folio Magazine
[ Folio Magazine | 2019-10-31 21:34:33 UTC ]
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The absence of licensing income earned in last year’s third quarter led to a 27.9% decline in sales at the Houghton Mifflin Harcourt Books & Media group for the period ended September 30, 2019, compared to last year’s third quarter. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-10-31 04:00:00 UTC ]
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The book doesn’t offer a clear-eyed view of who the singer really was — he would have hated that. Continue reading at The Washington Post
[ The Washington Post | 2019-10-30 14:42:51 UTC ]
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Indie publisher Vertebrate is sending out free copies of Lily Dyu’s Fantastic Female Adventurers to schools. Continue reading at The Bookseller
[ The Bookseller | 2019-10-30 13:16:08 UTC ]
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Oneworld has bought a debut novel from Irish writer Frances Macken, billed as “a major voice in contemporary fiction”. Continue reading at The Bookseller
[ The Bookseller | 2019-10-30 07:19:30 UTC ]
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Independent bookshop Telling Tales has moved aboard a purpose-built canal boat to roam through London's canals and beyond. Continue reading at The Bookseller
[ The Bookseller | 2019-10-30 00:02:15 UTC ]
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Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. If you're reading this online or in a forwarded email, here's the link to sign up for our Wake-Up Call newsletters. You can get an audio version of this briefing on your Alexa device; sign up... Continue reading at Advertising Age
[ Advertising Age | 2019-10-28 10:22:02 UTC ]
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Welcome to the another edition of Ad Age Sports Media Brief, a weekly roundup of news from every zone of the sports media spray chart, including the latest on broadcast/cable/streaming, sponsorships, endorsements, gambling and tech. Rock for Light The World Series tonight returns to the... Continue reading at Advertising Age
[ Advertising Age | 2019-10-25 21:12:59 UTC ]
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Canongate has acquired Tola Rotimi Abraham's "assured and lyrical" debut novel. Continue reading at The Bookseller
[ The Bookseller | 2019-10-25 08:27:43 UTC ]
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[caption id="attachment_127941" align="alignright" width="150"] Gabrielle Korn[/caption] Refinery29 hired Gabrielle Korn as fashion and culture director, responsible for building the young women's brand’s voice in style, culture, identity, and world events, while also growing its digital... Continue reading at Folio Magazine
[ Folio Magazine | 2019-10-24 20:12:19 UTC ]
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In 2013, I moved to New York City alone. I had just divorced and graduated from the Iowa Writers Workshop. My first novel had been released—waiting for it had been my only remaining tether to a former life. With its release, my last connection to the functional adult world was severed and I was... Continue reading at Literrary Hub
[ Literrary Hub | 2019-10-23 08:48:27 UTC ]
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The deputy publisher of William Morrow will leave HarperCollins for Princeton Architectural Press, where she will serve as publisher, effective November 4. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-10-23 04:00:00 UTC ]
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For publishers, this is a time of radical reinvention marked by a breakneck pace of innovation. To make sense of the changing landscape for both digital-native and traditional publishers, Ad Age is convening a high-level gathering of some of the best minds in the business. At Ad Age Publishing:... Continue reading at Advertising Age
[ Advertising Age | 2019-10-22 14:50:00 UTC ]
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During the Digiday Publishing Summit Europe in Budapest this week, 250 publishers and industry execs shared the struggles they face navigating the current environment. The post ‘The industry will always find a way’: Candid thoughts of European publishers on the state of media appeared first on... Continue reading at Digiday
[ Digiday | 2019-10-22 04:01:43 UTC ]
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Media is dying? Don't tell that to the winners of this year's Publishing Hot List. Whether legacy media outlets or digital upstarts, these publishers are creating groundbreaking work, finding new revenue streams and otherwise nimbly adapting to an unstable landscape. Even as the president... Continue reading at AdWeek
[ AdWeek | 2019-10-21 00:00:55 UTC ]
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