Twenty years ago last month, a team of well-meaning designers, coders and magazine publishers inadvertently unleashed on an unsuspecting world one of the most misguided and destructive technologies of the Internet age: the web banner ad. If th ... Continue reading at 'Editor & Publisher'
[ Editor & Publisher | 2014-11-06 00:00:00 UTC ]
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Sharethrough founder and CEO Dan Greenberg is one of the more vocal evangelists of the native advertising talk that has recently bubbled up. While native advertising isn’t an easy sell to media buyers who typically prefer traditional buying methods, the online video advertising startup has grown... Continue reading at AdWeek
[ AdWeek | 2012-10-11 00:00:00 UTC ]
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As one bounces from panel to panel during Advertising Week collecting lanyards, it’s hard not to notice that the digital advertising world is a bit defensive. While the medium’s share of the ad revenue pie continues to grow, the Web continues to pull in more than its fair share of direct... Continue reading at AdWeek
[ AdWeek | 2012-10-04 00:00:00 UTC ]
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#long line
There’s no question about it—mobile traffic is booming as people spend more time hunched over their little screens. For magazines, it represents an opportunity to capture more readers and try to convert them to paying ones. But advertising on small screens hasn’t kept up. Research by Flurry... Continue reading at AdWeek
[ AdWeek | 2012-10-01 00:00:00 UTC ]
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The social video firm Sharethrough wants to help brands run video ads that don't look like video ads. The company, which claims to be able to help advertisers get their ads viewed all over the Web through placements within editorial content rather than paid ad placements (like pre-rolls), has... Continue reading at AdWeek
[ AdWeek | 2012-09-26 00:00:00 UTC ]
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#including titles
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HarperCollins Children's Books has acquired an illustrated young fiction series, Monster and... Continue reading at The Bookseller
[ The Bookseller | 2012-09-20 00:00:00 UTC ]
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After crossing the 20 million user threshold last week, On Friday, the social magazine Flipboard is looking to capture the imagination of brands by elevating tablet advertising. To that end, Flipboard has unveiled a new digital magazine-like ad treatment for Levi's, which blends elements of... Continue reading at AdWeek
[ AdWeek | 2012-09-07 00:00:00 UTC ]
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#shopping cart
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The battle to keep online advertising yields and returns high in a market of infinite volume and little scarcity rages on. But some publishers are deciding that it's not their fellow broadcasters, magazines and newspaper who are the problem but t ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2012-09-04 00:00:00 UTC ]
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Over the past decade sales patterns have changed, with fall, or “holiday,” sales picking up later and later—often in the last two weeks of the season. But things could be different this year. With the closing of Borders, many stores saw a significant uptick last November, and for some, like San... Continue reading at Publishers Weekly
[ Publishers Weekly | 2012-09-01 00:00:00 UTC ]
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YA promises diversity with historical fiction, paranormal romance, murder mysteries and thrillers.YA promises diversity with historical fiction, paranormal romance, murder mysteries and thrillers. Continue reading at Los Angeles Times
[ Los Angeles Times | 2012-08-26 00:00:00 UTC ]
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#young-adult books
#eric greitens
#historical fiction
#paranormal romance
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While Barnes & Noble has created lots of buzz and headlines with its Nook e-reading devices, its future profitability lies in the sale of content. That was the message CEO William Lynch delivered to analysts last week in a conference call discussing first-quarter results. Improved gross... Continue reading at Publishers Weekly
[ Publishers Weekly | 2012-08-24 00:00:00 UTC ]
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The Booksellers Association has created a search button for host websites which will direct book... Continue reading at The Bookseller
[ The Bookseller | 2012-08-15 00:00:00 UTC ]
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We'd say it's about time. Although it's almost two years late to the party, Barnes & Noble is responding to Amazon's Kindle for the Web with Nook for Web. Much like its counterpart across the virtual aisle, the Nook web edition lets readers browse free samples and whole books entirely from a... Continue reading at Engadget
[ Engadget | 2012-07-17 00:00:00 UTC ]
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#full circle
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Barnes & Noble catches up to Amazon and Google with a Web-based ebook service. Continue reading at AllThingsD
[ AllThingsD | 2012-07-17 00:00:00 UTC ]
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#read books
Another big magazine company is looking to ad tech to make its online ad inventory more valuable. Six months after Conde Nast launched a private ad marketplace to increase the sell-through of its online ad space without opening it up to public ad e ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2012-06-27 00:00:00 UTC ]
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#magazine websites
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Both the number of people who use tablets and usage per tablet user are exploding. But tablet users' appetite for paid apps isn't following the trend. A new study commissioned by the Online Publishers Association found that 54% of tabl ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2012-06-19 00:00:00 UTC ]
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A Monster Calls (Walker Books) written by Patrick Ness and illustrated by Jim Kay, has become the... Continue reading at The Bookseller
[ The Bookseller | 2012-06-14 00:00:00 UTC ]
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As advertising dollars continue to tighten, publishers are looking for ways to prove their inventory’s worth to clients. Forbes relies on digital ad and inventory management provider Maxifier to optimize the metrics important to its advertising partners. Continue reading at Folio Magazine
[ Folio Magazine | 2012-06-07 00:00:00 UTC ]
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#digital ad
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Sony has decided to join the web-based shopping party, launching an online reader store for its e-inked devices and companion apps. Any e-Books purchased will arrive ready-to-read on the Reader app or other suitably wireless device, with titles also working on any Adobe DRM-supported apps and... Continue reading at Engadget
[ Engadget | 2012-06-06 00:00:00 UTC ]
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#android app
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Ebook-maker Inkling, which had previously confined its books to the iPad, is moving to the Web - a move the company has been promising for some time. The move means Inkling's books should be available on most laptops, though the company says it will work best on Google's Chrome and Apple's... Continue reading at AllThingsD
[ AllThingsD | 2012-05-30 00:00:00 UTC ]
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For publishers and content creators, Tumblr exists at the heart of one of the Web’s great dilemmas. On the one hand, the micro-blogging social network can act as force-multiplier that expands the reach of content, in the same way that aggregator sites and Facebook and Twitter do. But that’s... Continue reading at Slate
[ Slate | 2012-05-24 00:00:00 UTC ]
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