As one bounces from panel to panel during Advertising Week collecting lanyards, it’s hard not to notice that the digital advertising world is a bit defensive. While the medium’s share of the ad revenue pie continues to grow, the Web continues to pull in more than its fair share of direct response advertising, and less than its fair share of brand dollars (at least in the minds of Web publishers). As a result, the efficacy of the entire industry’s ad model is under attack. That’s taken the form of either banner bashing, constructive efforts to come up with a model that’s better than banners, or lots of better research. For example, Microsoft is rolling out pretty app-esque ads within its much-anticipated Windows 8 software rollout. As Qi Lu, president, of Microsoft's online services division, put it, "the online medium has not lived up to its promise as a brand medium. The browser has been far too limiting." For its part, the IAB is touting the power of its oversized Rising Stars ad units, touting stats like higher-than-average interaction rates and brand lift. And Facebook, of course, is on a "our ads work offensive." Brad Smallwood, Facebook's head of measurement and Insights, spent a good part of his Mixx keynote on Tuesday urging the industry to ditch the click and think like TV. YouTube also gave a compelling presentation on Tuesday, beckoning the industry to flip the traditional marketing funnel and go digital first. Tara Levy, Google’s global marketing director,... Continue reading at 'AdWeek'
[ AdWeek | 2012-10-04 00:00:00 UTC ]
The Duolingo owl is single-wingedly rewriting the modern mascot playbook and unlocking new business along the way. On a Friday morning in mid-October, crowds of people—many in elaborate costumes—poured into the Jacob Javits convention center on Manhattan’s far west side. They were attending day... Continue reading at Fast Company
[ Fast Company | 2024-11-14 11:00:00 UTC ]
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A writer hoodwinked the internet into thinking the singer nabbed his book title but he’s not the first author to pull a controversial publicity stuntOn Wednesday, writer Gabriel Smith shared what at first glance seemed to be an email sent by the singer Charli XCX, asking if she could use the... Continue reading at The Guardian
[ The Guardian | 2024-03-01 18:33:32 UTC ]
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Final copies of erstwhile listings and entertainment bible to be printed in June after 54-year run in capitalTime Out will stop publishing its London print edition after 54 years, becoming the latest in a long line of media outlets to abandon their physical presence and go online... Continue reading at The Guardian
[ The Guardian | 2022-04-12 19:02:26 UTC ]
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After producing a long line of ebook readers and tablets (not to mention a set-top box), Amazon has its sights set on the smartphone market. But finding success here won't be easy, even for an established tech giant like Amazon. With the Fire phone,... Continue reading at Engadget
[ Engadget | 2014-07-23 00:00:00 UTC ]
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Houston-based Kbuuk is one of the latest in a long line of file conversion and self-publishing ebook platforms to emerge in the wake of the digital explosion. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-04-09 00:00:00 UTC ]
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