Twenty years ago last month, a team of well-meaning designers, coders and magazine publishers inadvertently unleashed on an unsuspecting world one of the most misguided and destructive technologies of the Internet age: the web banner ad. If th ... Continue reading at 'Editor & Publisher'
[ Editor & Publisher | 2014-11-06 00:00:00 UTC ]
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SAN FRANCISCO — As part of its increasingly aggressive moves to get more people to use Google+ and to keep Facebook and Twitter from dominating the social networking business, Google is rolling out two new tools that it says will help authors and publishers build a bigger audience on the Web. Continue reading at Los Angeles Times
[ Los Angeles Times | 2013-09-09 00:00:00 UTC ]
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Premium content that attracts a highly-targeted audience can maintain its value in spite of raw volume. That’s why instituting a paywall—and likely decreasing your online readership, but increasing revenues from readers—doesn’t have to affect your display advertising sales. Continue reading at Folio Magazine
[ Folio Magazine | 2013-09-06 00:00:00 UTC ]
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According to ad-blocking data provider PageFair, more users are now making use of browser plugins such as Adblock Plus to remove ads from the sites they visit. A recent report it published claimed the trend “is threatening the business mode ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2013-09-04 00:00:00 UTC ]
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Nearly one in four browsers are armed with an ad-blocking tool, reducing revenue at free-content websites, an Irish company said last week. The popularity of ad blocking—driven by users' frustrations with intrusive, distracting or just-plain-ugly-and-noisy ads—threatens the free-for-all model... Continue reading at PC World
[ PC World | 2013-08-24 00:00:00 UTC ]
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#content publishers
#vicious cycle
News Corp today announced plans to launch a global programmatic ad exchange that will let advertisers buy across its more than 50 online and mobile products including WSJ.com, Times.co.uk and NYPost.com. News Corp is far from the first to jump on the automated selling trend; other premium... Continue reading at AdWeek
[ AdWeek | 2013-08-21 00:00:00 UTC ]
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#rupert murdoch
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If there’s a chill in the air and the leaves are starting to change, it must be time for the fall regional trade shows. Although the shows have shrunk in recent years, Wanda Jewell, executive director of the Southern Independent Booksellers Alliance, promises “a show people can’t miss,” with 150... Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-08-19 00:00:00 UTC ]
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The Web publishing services firm Livefyre has started turning social media content into native advertising for a handful of publishers. Livefyre—which offers publishers social tools like commenting, live blogs and live chats—built Playstation-sponsored social hubs for IGN and AOL's Joystiq... Continue reading at AdWeek
[ AdWeek | 2013-08-15 00:00:00 UTC ]
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The women's glossy magazine sector reported continued declines in circulation in the first six months of 2013, with Hearst Magazines UK's Company magazine plummeting 36.7 per cent. Continue reading at Media Week
[ Media Week | 2013-08-15 00:00:00 UTC ]
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#magazine abcs
Fake web traffic has long plagued the online publishing world, but Dr. Paul Barford, computer science professor at the University of Wisconsin, is claiming the problem might be worse than suspected. And it's costing some of the top online adverti ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2013-08-09 00:00:00 UTC ]
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New York Times Co., the newspaper publisher controlled by the Ochs-Sulzberger family, reported second-quarter profit that beat analysts' estimates as it drew more subscribers for its digital editions.Excluding some items, profit was 14 cents a share, the company said today in a statement.... Continue reading at Crains New York
[ Crains New York | 2013-08-01 00:00:00 UTC ]
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#digital offerings
#arthur sulzberger
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LAS VEGAS, Nevada – July 25, 2013 – Global Ad Distribution, the publishing industry’s leading expert in full service home delivery outsource solutions, is proud to announce it has contracted to utilize the services of My ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2013-07-29 00:00:00 UTC ]
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#las vegas
Psychiatrist Christine Montross' encounters with patients in crisis thoughtfully weaves history, medicine and memoir.Lauren swallows scissors, light bulbs, batteries, bedsprings, knives. Eddie pinches pennies for plastic surgeries he can't afford and rubs his face raw with sandpaper trying to... Continue reading at Los Angeles Times
[ Los Angeles Times | 2013-07-26 00:00:00 UTC ]
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While most people associate Android with text-messages, Google hopes you will think of it in another "text" aspect too -- textbooks. Today, Google announces that it is bringing textbooks to the Play Store. The company has partnered with all five major textbook publishers -- Cengage, Wiley,... Continue reading at Betanews
[ Betanews | 2013-07-25 00:00:00 UTC ]
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#google announces
#play store
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Publishers including Maxim, Radar Online, Guitar World and USA Today Sports Media are experimenting with a pay wall that instead of charging readers requires them to watch an advertiser's video. The tactic, which uses a system ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2013-07-12 00:00:00 UTC ]
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BuzzFeed is famous for it, Facebook and Twitter embraced it, and The Atlantic got blasted for it. Native advertising may be all the rage, but if brands and publishers aren’t careful, it could trigger some regulatory repercussions, analysts ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2013-07-11 00:00:00 UTC ]
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#native advertising
Melbourne, FL – Atex, a leading supplier of Content Management, Advertising and Audience workflow solutions (www.atex.com), is pleased to announce that Omnipress, provider of educational content solutions for associations, has released its ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2013-07-09 00:00:00 UTC ]
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#content management
Relationships have their ups and downs, but for publishers and librarians, the passion is back. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-07-06 00:00:00 UTC ]
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A list titled LibraryReads will be created monthly by libraries all over the country, compiling 10 picks that staff members would choose for the reading public. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2013-07-03 00:00:00 UTC ]
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This morning Upworthy.com, which crested at 30 million unique visitors in May thanks to a runaway viral hit, announced that they've started piloting sponsored posts to generate revenue, and shared with Fast Company a bit of their secret sauce. Founded 14 months ago by Moveon.org's Eli Pariser... Continue reading at Fast Company
[ Fast Company | 2013-07-01 00:00:00 UTC ]
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