Fall of the Banner Ad: The Monster That Swallowed the Web

Twenty years ago last month, a team of well-meaning designers, coders and magazine publishers inadvertently unleashed on an unsuspecting world one of the most misguided and destructive technologies of the Internet age: the web banner ad.   If th ... Continue reading at 'Editor & Publisher'

[ Editor & Publisher | 2014-11-06 00:00:00 UTC ]
News tagged with: #banner ad #internet age

Other Publishing stories related to: 'Fall of the Banner Ad: The Monster That Swallowed the Web'


Distributor Magnify, a Web Video Curator, Raises $1 Million

Magnify, a video distribution and curation startup, has raised $1 million from a group of investors that includes TED conference producer Chris Anderson and Chris Kelly, Facebook's former chief privacy officer. Magnify, which has previously raised $4.2 million over five years, helps publishers... Continue reading at AllThingsD

[ AllThingsD | 2013-06-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #video distribution #york-based company


Behind RDA’s New Contextual Video Ad Network

Reader's Digest Association has long maintained a strong display ad presence, but the group is now turning its focus to video sales. Continue reading at Folio Magazine

[ Folio Magazine | 2013-06-12 00:00:00 UTC ]
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Esquire web revamp brings 37% traffic rise

Esquire, Hearst's monthly men's magazine, has revamped its website, in the first step of the brand's digital strategy overhaul. Continue reading at Media Week

[ Media Week | 2013-06-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #monthly men


Is Open Web, Cross-Platform Publishing What’s Next for Ebooks?

As publishers migrate beyond the first phase of the ebook revolution, the IDPF's Digital Book Conference on Wednesday will address ebooks on the web, tablets, phones and more. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-05-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #open web #cross-platform publishing #ebook revolution


Hearst Is the Latest Publisher to Jump On Native Ad Trend

Hearst Magazines is the latest publisher to join the native ad gold rush, with new products that will let advertisers run their messages into editorial real estate and, if desired, incorporate edit-produced content. The five new units, now being ro ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2013-05-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #hearst magazines #latest publisher


Struggling for Ad Support, Huffington Mag Looks Past iPad

When The Huffington Post’s weekly iPad magazine Huffington transitioned from a pay model to free last August, advertising was intended to sustain the tablet-native title, as consumers had resisted paying for it. Almost a year postlaunch, it looks like advertisers are rejecting it, too. A... Continue reading at AdWeek

[ AdWeek | 2013-05-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #high-water mark #david rittenhouse #neo@ogilvy #active users


AOP begins move to standardise mobile ads for publishers

The Association of Online Publishers has launched a new initiative with 16 leading media owners, to demonstrate the value of premium mobile advertising, with a view to standardising formats. Continue reading at Media Week

[ Media Week | 2013-04-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #online publishers


Web sparks print comeback for magazines

Only newspapers have been given up for dead more often than magazines. But though their print cousins continue to lose advertising at a brisk clip, some magazine publishers are trumpeting a turnaround few could have foreseen in the dark days of 2008 and 2009, when nearly 1,000 titles shut... Continue reading at Crains New York

[ Crains New York | 2013-04-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #amid uncertainty #biggest publisher #public company #mobile devices #primary source


MPA Is Getting Closer to Digital Magazine Ad Standards

Magazine publishers have found new fans for their content on tablets and e-readers, but will they ever be able to get advertisers to give them the same commitment? In the three years since consumers got their hands on Apple’s first iPads, magazines have been preparing their content for the new... Continue reading at AdWeek

[ AdWeek | 2013-04-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #business model #tablet editions #brenda white #digital ad


Book sales fall 6% at W H Smith

Book sales at W H Smith dropped 6% like-for-like in the six months to 28th February, according to... Continue reading at The Bookseller

[ The Bookseller | 2013-04-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #book sales #28th february


Barnes & Noble relabels PubIt! as Nook Press, adds web-based publishing tool

Barnes & Noble's PubIt! self-publishing conduit has been active for well over two years, but you'd be forgiven for overlooking it with that somewhat forgettable (if very emphatic) name. The company might just know what you're thinking, as it's giving the service a considerably more memorable... Continue reading at Engadget

[ Engadget | 2013-04-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #nook press #barnes noble #online hub #nook hd


Donnelley Adding Electronic Tags

R.R. Donnelley said it will start adding RFID and NFC tags to such products as retail displays, product packaging, shipping labels, direct mail pieces, catalogs, magazines and more. Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-04-03 00:00:00 UTC ]
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Business Insider's Slideshows Are Now Ads, Too

Business Insider has become known all-too-well for making its site sticky with a constant procession of topical or newsy slideshows. Well, the New York-based digital publisher this week started to monetize the idea with a sponsored gallery ad unit, and location-based marketing firm Yext has... Continue reading at AdWeek

[ AdWeek | 2013-03-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #told adweek


Print sales fall following bumper week

Printed book sales in the UK slipped back last week, despite a number of new novels by some of... Continue reading at The Bookseller

[ The Bookseller | 2013-03-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #bumper week


New Zealand falls in behind Penguin/Random merger

The Penguin/Random House merger has been cleared by the Commerce Commission in New Zealand, with... Continue reading at The Bookseller

[ The Bookseller | 2013-03-19 00:00:00 UTC ]
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Book sales fall following bumper week

Printed book sales in the UK slipped back last week, despite a number of new novels by some of... Continue reading at The Bookseller

[ The Bookseller | 2013-03-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #bumper week


E-books added to ONS 'basket of goods'

The Office for National Statistics (ONS) has added ebooks to the basket of goods and services... Continue reading at The Bookseller

[ The Bookseller | 2013-03-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #e-books added


Quarto looks to cut debt after 2012 revenue fall

Quarto has revealed plans to cut debt by divesting of businesses "detracting from... Continue reading at The Bookseller

[ The Bookseller | 2013-03-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #revealed plans


Amazon’s Attempts to Rule the .Book Web Raises Hackles

The Association of American Publishers and the Authors Guild, are fighting Amazon's bid to own new global domain names including .book, .author, and .read. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-03-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #american publishers #authors guild


E-books added to inflation basket

E-books have been added to the basket of goods used to calculate the UK's rate of inflation, but Freeview set-top boxes are out. Continue reading at BBC News

[ BBC News | 2013-03-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #e-books added