Facebook, Twitter, YouTube? How ‘@TheBuzzer’ decides where to post its videos

"@TheBuzzer," a Fox Sports network show that exists almost entirely on social platforms, has reduced its output on YouTube over the past several months in favor of publishing videos directly to Facebook and Twitter. In doing so, it has found that Twitter is best for videos about breaking news subjects, whereas Facebook is good for "second-day" analysis stories. Facebook is by far the biggest generator of views, though, accounting for 95 percent of the show's viewership since November. The post Facebook, Twitter, YouTube? How ‘@TheBuzzer’ decides where to post its videos appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2015-03-12 00:00:00 UTC ]
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Egmont signs YouTube star Stampy Cat

Egmont has signed a book deal with Joseph Garrett, the YouTube star who posts videos about the game Minecraft as the character Stampy Cat. Garrett has signed a two-book deal and the first title, Stampy’s Lovely Book (h/b, £7.99), features comics, jokes and activities based on Stampy and his... Continue reading at The Bookseller

[ The Bookseller | 2015-09-17 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #22nd october #activities based #youtube star #lovely book #book deal #egmont publishing


Birocratic: The DJ who unwittingly provided the soundtrack to BuzzFeed video

If you've ever watched a BuzzFeed video, chances are you've heard the music of Birocratic. In 2013, independent music producer Brandon Rowan discovered after a tremendous spike in traffic that his instrumental hip-hop songs had become the soundtrack to many of the digital publisher's viral... Continue reading at Digiday

[ Digiday | 2015-09-17 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #commercial purposes #viral videos #digital publisher


Three Principles for Effective Development From The Washington Post

A Talent Network for freelancers, an Apple Watch news app, and Arc, a software platform for news publishers are just three of the new products The Washington Post has launched in the last year.   Since Amazon founder and CEO ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2015-09-11 00:00:00 UTC ]
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This Infographic Shows Facebook's Biggest Topics Last Month

On Aug. 24, when Facebook drew 1 billion users on a single day for the first time, the social network's impact on the world of conversation only became more obvious. But what exactly are people using the platform to talk about? To inform our readers, we've started working with Facebook to... Continue reading at AdWeek

[ AdWeek | 2015-09-11 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #subject matter #single day #biggest topics


Curtis and Gaiman curate 'world's first post-it note' book

Penguin Random House's Michael Joseph division is today (Thursday) releasing the “world’s first post-it note book", co-curated by author Neil Gaiman and film director Richard Curtis. Stick This Book is in support of the Global Goals campaign and will explain the UN’s Global Goals for... Continue reading at The Bookseller

[ The Bookseller | 2015-09-04 00:00:00 UTC ]
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Fitness Magazine Launches Digital Video Channel SweatTV

Leverages 'engagement player' tech from Selectable Media deal. The post Fitness Magazine Launches Digital Video Channel SweatTV appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2015-09-02 00:00:00 UTC ]
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Twitter publishes targets for a 'more diverse' workforce in 2016

Aims to increase proportion of women and underrepresented minorities, with no African American or Hispanic staff currently in US leadership positionsTwitter has outlined its ambitions to boost the proportion of women and underrepresented minorities in its workforce, publishing targets for “a... Continue reading at The Guardian

[ The Guardian | 2015-08-31 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #leadership roles #african american


VIDEO: Celebrating books in Mogadishu

Somalia is holding its first international literary festival in the capital Mogadishu. Continue reading at BBC News

[ BBC News | 2015-08-28 00:00:00 UTC ]
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VIDEO: Pratchett fans: Final book 'devastating'

Sir Terry Pratchett fans react to the release of the authors final novel, almost six months after his death. Continue reading at BBC World

[ BBC World | 2015-08-27 00:00:00 UTC ]
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Why the Video Network StyleHaul Hired a Veteran Print Executive as Its Revenue Chief

A longtime print magazine sales executive may not be the obvious choice to run ad sales for a digital video network aimed at millennial women. But that's the choice StyleHaul has made with the appointment of former Meredith exec Dick Porter as its cheif revenue officer. He fills a position... Continue reading at Advertising Age

[ Advertising Age | 2015-08-26 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #long history #print magazines


Facebook is now working on its own digital assistant called M

Sounding like a character from a James Bond movie, M is Facebook's personal digital assistant. Ready to compete with the likes of Cortana, M will live inside Facebook Messenger and take artificial intelligence a step further. Rather than just helping you to find information or create calendar... Continue reading at Betanews

[ Betanews | 2015-08-26 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #artificial intelligence


Facebook Launches M, Its Bold Answer to Siri and Cortana

Facebook’s new virtual assistant, M, can make restaurant reservations, buy a birthday present for your spouse, or book a weekend getaway. The post Facebook Launches M, Its Bold Answer to Siri and Cortana appeared first on WIRED. Continue reading at Wired

[ Wired | 2015-08-26 00:00:00 UTC ]
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How Twitter more than doubled its advertising audience

Twitter has revamped its mobile ad network to target up to 700 million consumers, more than double its own audience of 310 million users. The key to the larger reach is its ability to target lookalike users, ones who share characteristics with its core audience. Today, Twitter introduced new ad... Continue reading at Digiday

[ Digiday | 2015-08-21 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #targeting capabilities #promoted tweets #publishing partners #ad formats #core audience #larger reach


Best Practices: How to Tailor Videos to the Customer Journey

Over the past year, PC maker Lenovo has moved from making long, product-focused videos to short "snackable" videos tailored to where the buyer is in the sales cycle, and it's getting good results. In fact, video now ranks as Lenovo's No. 2 lead generator in terms of conversions to sales, right... Continue reading at Advertising Age

[ Advertising Age | 2015-08-21 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #target audience #digital marketing #senior manager


AMC debuts first 3 minutes of 'Fear the Walking Dead' on Facebook

In anticipation of Sunday's debut of "Fear the Walking Dead," AMC released the first three minutes of the pilot on the show's Facebook page. Serving as a companion series to the most-watched show in cable television history, "The Walking Dead," the new series opens with an unsettling look at one... Continue reading at Los Angeles Times

[ Los Angeles Times | 2015-08-21 00:00:00 UTC ]
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Kik raises $50 million from China's Tencent to battle Facebook, hire in L.A.

Kik, a chat app that claims 40% of U.S. teenagers as users, announced a $50-million investment Tuesday from Chinese tech company Tencent that values the start-up at $1 billion. Continue reading at Los Angeles Times

[ Los Angeles Times | 2015-08-19 00:00:00 UTC ]
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ATP fines Nick Kyrgios for Stan Wawrinka insult despite Facebook apology

A Facebook apology on Thursday did not prevent Nick Kyrgios from being fined by the ATP for an "insulting remark" he made a day before during a Rogers Cup match against Stan Wawrinka. Continue reading at Los Angeles Times

[ Los Angeles Times | 2015-08-14 00:00:00 UTC ]
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‘Facebook is the best app for news': Publishers are still way behind in mobile

Publishers are not doing enough to adapt to the mobile era. The biggest mistake, Breaking News gm Cory Bergman says, is not investing enough in mobile talent -- and not allowing for the inevitable mistakes in trying to figure out what works. Instead, there's a propensity for publishers to... Continue reading at Digiday

[ Digiday | 2015-08-14 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #existing content #distribution channel #biggest mistake #mobile appeared #post facebook


Periscope's live streaming video reaches nearly 2 million users daily

Now that Facebook is getting into streaming (soon for non-celebs too) and even Google/YouTube is taking notice, the folks at Twitter-owned Periscope are publishing some stats to let us know where the bar is for live video apps. In a blog post on Me... Continue reading at Engadget

[ Engadget | 2015-08-13 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #taking notice #twitter-owned periscope