Facebook, Twitter, YouTube? How ‘@TheBuzzer’ decides where to post its videos

"@TheBuzzer," a Fox Sports network show that exists almost entirely on social platforms, has reduced its output on YouTube over the past several months in favor of publishing videos directly to Facebook and Twitter. In doing so, it has found that Twitter is best for videos about breaking news subjects, whereas Facebook is good for "second-day" analysis stories. Facebook is by far the biggest generator of views, though, accounting for 95 percent of the show's viewership since November. The post Facebook, Twitter, YouTube? How ‘@TheBuzzer’ decides where to post its videos appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2015-03-12 00:00:00 UTC ]
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South China Morning Post to be bought by Alibaba

The Chinese e-commerce giant says it has signed a deal to buy the country’s leading English-language newspaperChinese e-commerce giant Alibaba says it is buying Hong Kong’s leading English-language newspaper, the South China Morning Post.Alibaba group said on Friday that it signed a deal with... Continue reading at The Guardian

[ The Guardian | 2015-12-11 00:00:00 UTC ]
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Facebook Is Updating Instant Articles to Help Publishers Make More Money

Facebook is updating its policies for Instant Articles, per a rep with the company, which could mean up to 40 percent more ads for publishers on the platform. Starting today, publishers utilizing Instant Articles will be able to place an ad every 350 words instead of every 500 words, according... Continue reading at AdWeek

[ AdWeek | 2015-12-10 00:00:00 UTC ]
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Facebook Bends to Publishers, Tweaks Instant Articles Advertising

Facebook is changing the advertising policies for its Instant Articles platform, after publishers said restrictions made it too hard for them to generate revenue from content they posted to the social network’s new feature. & ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2015-12-09 00:00:00 UTC ]
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Facebook's Zuckerberg ordered to testify over Oculus purchase

Facebook's CEO Mark Zuckerberg has been ordered to depose in an intellectual property dispute between Oculus and ZeniMax Media, as he has "unique knowledge" of his decision to buy and his valuation of the wearable virtual reality technology company. ZeniMax sued Oculus in May 2014 for exploiting... Continue reading at PC World

[ PC World | 2015-12-09 00:00:00 UTC ]
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Belgian ban on Facebook cookies should apply to all of Europe, privacy watchdogs say

European data protection authorities want Facebook to stop using cookies to track people who don't have a Facebook account.As part of a case brought by the Belgian Privacy Commission, a Brussels court ordered Facebook in an interim ruling not to track people in Belgium using its "datr" cookie... Continue reading at PC World

[ PC World | 2015-12-07 00:00:00 UTC ]
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PW Notables Of the Year: YouTube Celebrities

Concerned that screen time is cannibalizing reading time? Consider this: 2015’s top-selling humor book for adults, per Nielsen BookScan, was written by a YouTube celebrity. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-12-04 00:00:00 UTC ]
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The creators of 'The Martian' and 'XKCD' will chat live on Facebook today

It's been a big year for Andy Weir, author of acclaimed sci-fi novel The Martian. His bestselling book -- originally published serially for free on his personal website -- was turned into a similarly excellent movie starring Matt Damon and Jessica Ch... Continue reading at Engadget

[ Engadget | 2015-12-03 00:00:00 UTC ]
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Is Facebook Driving Less Traffic to Publishers’ Sites?

Facebook might be sending less traffic to publishers’ websites now than it did in January, or more traffic, or the same amount of traffic. It depends on who you ask.   In recent years publishers have increasingly relied on Faceboo ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2015-12-02 00:00:00 UTC ]
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MediaGuardian 100: why 1 billion users put Facebook back on top

The 15th edition of the media power list finds change in the air, with digital challengers elbowing aside older moguls – but a long way to go on diversity• Women on the rise, but much still to do on diversity• Your interactive guide to the MediaGuardian 100 Back in 2001, when this list was first... Continue reading at The Guardian

[ The Guardian | 2015-11-30 00:00:00 UTC ]
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How Publishers are Using Facebook Instant Articles

?As soon as Jeff Bezos heard about Facebook Instant Articles, he wanted to participate.   “We saw [Bezos] in Sun Valley,” Dan Rose, the VP of partnerships at Facebook, said in a recent panel at the Paley Int ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2015-11-30 00:00:00 UTC ]
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Adele’s classroom concert, Captain America, Klopp does Scouse - viral video

Also this week, hiccuping through the Australian national anthem, Jeff Bezos is joining the space race, and a Jane Austen classic gets the zombie treatmentWith Thanksgiving over for another year and the heartwarming American tradition of Black Friday upon us, let’s start this week’s roundup with... Continue reading at The Guardian

[ The Guardian | 2015-11-27 00:00:00 UTC ]
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Google’s Answer to Facebook Instant Articles — The AMP Project — is Coming Early Next Year

Google introduced its Accelerated Mobile Pages (AMP) program to allow publishers and advertisers to create good-looking mobile content that loads very quickly.   The company launched the program in early October with a select set of pa ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2015-11-25 00:00:00 UTC ]
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10 tips for Twitter success in publishing

Headline communications director Georgina Moore offers 10 tips for publishers promoting new titles and seeking Twitter success. Continue reading at The Bookseller

[ The Bookseller | 2015-11-24 00:00:00 UTC ]
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Arianna Huffington outlines the next chapter of The Huffington Post’s overseas expansion

The Huffington Post, which turned 10 in May, has 15 international editions -- but it's not about to rest on its laurels. The publisher's 75 editors-in-chief and business leaders from around the world congregated in Madrid Monday to discuss the digital publisher’s ambitious plan to be live in 50... Continue reading at Digiday

[ Digiday | 2015-11-24 00:00:00 UTC ]
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Facebook wants to make your breakup less awkward

Facebook wants to help ease the burn of a breakup.The social media giant introduced new tools Thursday on its mobile app to help users see less of their exes.Now when you change your relationship status to “single,” Facebook will ask if you want to “take a break” from seeing pictures and posts... Continue reading at Los Angeles Times

[ Los Angeles Times | 2015-11-20 00:00:00 UTC ]
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Did Someone Say #BlackFriday? Facebook, Instagram Wrap Up Holiday Audiences for Ad Targeting

For any brands still looking to do some holiday shopping, Facebook is making a list of people whose attentions they might want to buy.Starting on Thanksgiving and running through New Year's Day, Facebook and its photo-sharing app Instagram will let brands target ads to people who publish posts... Continue reading at Advertising Age

[ Advertising Age | 2015-11-20 00:00:00 UTC ]
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Facebook Brings Instant Articles to India With Five Publishers

Facebook is extending its Instant Articles initiative to Android smartphone users in India, about six months after its US debut, reports Mint. Prior to this, the initiative was limited to iOS users in US and Western Europe. Continue reading at Editor & Publisher

[ Editor & Publisher | 2015-11-17 00:00:00 UTC ]
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Mark Zuckerberg, Facebook, And "Fast Company": Six Cover Stories (So Far)

Eight years ago, we featured the 22-year-old creator of a site with 19 million users. 1.5 billion members later, the adventure continues.In early 2007, Fast Company senior writer Ellen McGirt got a rush assignment from the magazine's editor, Bob Safian. Both were newcomers to the publication,... Continue reading at Fast Company

[ Fast Company | 2015-11-17 00:00:00 UTC ]
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Facebook's Virtual Reality-Style Ads Are Here With Big Brands on Board

If you were wondering what Facebook's $2 billion Oculus Rift might mean for advertisers, we may have just been given a sneak peek. Today, the Menlo Park, Calif.-based company debuted the first virtual reality-style video ads for AT&T, Nestle, Mondelez and Samsung, among others. In... Continue reading at AdWeek

[ AdWeek | 2015-11-13 00:00:00 UTC ]
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PW Best Books Twitter Contest: We Have A Winner

We asked our readers to pick their favorite book of 2015 and spread the word on Twitter. Congrats to our winner, @MitchRappFans, whose pick won the most retweets. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-11-13 00:00:00 UTC ]
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